Engro Foods, SWOT of Engro Foods, Leadership of Engro, History of Engro, Engro Revenue, Employees of Engro

1. Start with the name of Allah,
the most merciful & gracious

2. Prepared & Presented By:
Rashid Mehmood 8373
Ali Ahmed 8372

3. History
• In 1964 Esso Fertilizer was Established
• In 1978, it was renamed Exxon Chemical Limited
• In 1991 renamed as Engro Chemical Pakistan
Limited
• 21st Century started the successful era for Engro
• In 2005 Engro decided to diversify their business &
established Engro Foods
• In 2010 becomes Engro Corporation Limited

4. Assets & Income
Revenue 100 Billion
Net income 3,957 Million
Total asset 94 Billion
Employees 2093 (2009)

5. Introduction to Leaders
Mr. Hussain Dawood
(Chairman)
Mr.Asad Umer
(Ex.President & CEO)
Mr.Ali-ud-dinAnsari
(President & CEO)

6. Subsidiaries
• Engro Fertilizers Limited
• Engro Foods Limited
• Engro Eximp Private Limited
• Engro PowerGen Limited
• Engro Polymers and Chemicals Limited
• Engro Vopak Limited

7. Business Type
•Fertilizer
•Food
•Beverages
•Chemicals
•Polymers
•Power Generation
•Petrochemical

9. Introduction to Engro Foods
• Engro Foods Ltd (EFL) started its
operations in Pakistan in 2005 and
launched its first product Olpers in 2006.
• About 5 million consumers nationwide
use Engro Foods Products daily.
• Over 1300 employees maintaining
consumer delight.
• Rs 40 billion Revenue for year 2012

10. Product Portfolio

11. Competitors

12. Production
•Two processing units
•One in Sahiwal
•Another in Sukkur
•All of the products of Engro foods
are produced in these two factories

13. SWOTAnalysis

14. Strength
• Quality products
• Suitable Brand Names
• Good Packaging
• Motivational Slogans
• Best Marketing Campaign
• Strong Relationship with Farmers
• Strong back by Engro Corporation
• Good Consumer Response
• Strong Research & Development

15. Weaknesses
• Depend on Tetra Pack
• No Powder Milk Production Ability
•Engro Foods have 40 milk collection
center in Pakistan which are not enough
for increased demands
•Have only one Dairy farm which is not
enough provide required quantity of Milk

16. Opportunity
• Increase in consumption of processed milk by
the consumer
• Population growth
• High migration rate of people to Cities
• Flexible Government policy for food industry
• Improvement in Literacy Rate
• Have enough funds to expand their Operations

17. Threats
•High Inflation Rate
•Law and Order Situation
•Low purchasing power of the People
•Giant Competitor in the Market
•New Companies Arrival

18. • Strong Quality Control
• 6 fold layers of Tetra pack for quality Assurance
• Use of Quality chillers for Milk Transport
• Quality Assurance at every step
Quality Control