1. Business Plan for Innovation Business
Intellectual property-based innovation business plan competition
Ratchakrit Klongpayabal
Financial and Venture Capital Consultant
Office of SMEs Promotion
2. Overview for innovation business
Intellectual Property Invention Innovation
New Idea
Science-based
Intellectual property Invention
Technology-based
+ +
+
Product or Service Commercialization
Technology proof
Prototype Business management
Novelty proof
Individual Entrepreneur
Researcher, Inventor
Inventor
Business firm
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 2
3. Business feasibility factors
Marketing
Management
Production or service
Financial
Laws, regulations, standards, codes
Politics and economics
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 3
4. Judging criteria for inno.business plan
Innovation and intellectual property management
Creative thinking from business model
Competitive advantage
Commercial viability and potential
Product or service process
Marketing management
Financial results or return to business
Communication and presentation skills
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 4
5. Sample of business plan structure 1
Executive Business Product
Summary Idea or Service
Description
Business
Mkt.analysis Mkt.plan Production
Plan
And and or service
Competition Implementation Plan
Management Financial Appendices
and and Risks
Management Data, Charts, Tables,
Operations Revenue Diagrams, Research
Should be 20-30 pages Should be 10-15 pages
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 5
6. Business plan suggested outlines
TOPIC PAGES
Executive Summary 1-2
Business Idea / Business statement 2-3
Product or service description / IP or technology exploitation 2-3
Market analysis and Competition 2-3
Marketing plan and implementation 3-5
Production or service plan 2-3
Management and operation 2-3
Financial Plan and Revenue Projection 5-6
Risk management 1-2
Appendices 10-15
Total 30-45
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 6
7. Sample of business plan structure 2
Executive Business Product
Summary Idea or Service
Description
Business
IP or Mkt.analysis Mkt.plan
Plan
Technology and and
exploitation Competition Implementation
Management Production Financial Appendices
and or service and Data, Charts, Tables,
Operations Plan Revenue Diagrams, Research
Should be 20-30 pages Should be 10-15 pages
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 7
8. How to start writing a business plan
Step 1 Step 2 Step 3 Step 4 Step 5
Start to write
a business plan
Business Business
and model
Data market
Choose Collection analysis
a good business
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 8
9. Business model components
Value Proposition Core capabilities
Market Segments Partner Network
Business Distribution Channels Commercialize Network
Model
Customer Relationship Cost Structure
Value Configurations Revenue Model
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 9
10. Process for develop a business plan
Business Idea or Business Overview
Mkt. or Industrial Analysis
Risk Assessment
Operating Production
Business Business
Model Model
Marketing Financial
Appendix or Exhibit
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 10
11. Process for develop a business plan
Business Idea or Business Overview
Mkt. or Industrial Analysis
Risk Assessment
Operating Production
Business Business
Business
Model Model
Plan
Marketing Financial
Appendix or Exhibit
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 11
12. Types of business
Product oriented business
Personal product business
Service oriented business
Personal service business
Retail business
Distribution business
Technology-based or internet business
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 12
13. Business investment
Not too small
Not too large
Depend on your business type
1,000,000 - 5,000,000 THB
5,000,000 - 20,000,00 THB
20,000,000 - 50,000,000 THB
More than 50,000,000 THB
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 13
14. 7Cs of good business plan
C Communicate
C Commercial
C Competitive
C Correct Business
Plan
C Clear
C Complete
C Convince
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 14
15. Executive summary
Appears first in the plan, normally write last
Wait until you’re almost done so you can include the
main highlights
Cover the most important facts
Very important for presentation
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 15
16. Sample of executive summary outline
Business overview
Business idea
Product or service
Market overview
Competitive edge
Target customer
Marketing strategy
Production or service plan
Management or operation
Financial conclusion
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 16
17. Business idea
Explain about your business idea
How your IP make your business innovate?
Why you choose to do this business not others?
Identify business relation factors
What business you are in
Business model and Business set-up
Product and service
How and what is the innovation in your business?
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 17
18. Business statement
Identify vision and mission of business
Describe or explain about your business goals and
objectives
Short-term (first year)
Mid-term (1-3 years)
Long-term (3-5 years or more)
Keys of success
Specific, Measurable, Achievable, Reliable, Time horizon
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 18
19. Product or service description
Describe your product or service
Type or model
Size or dimension
Features or how to use
Price and sale condition
Etc.
Add-on photo, pictures, graphic, manual etc.
Comparison to existing product or service
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 19
20. IP or technology exploitation
Intellectual property type
Intellectual property protection method
Identify the important for Intellectual property or
technology for your product or service and for
customers or market
Exploitation method of Intellectual property or
technology to your product or service
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 20
21. Market analysis
Explain and analysis the market which you are in
Market growth, trend, needs
Demand and supply
Market segmentation
Analysis in industry and target customers
By age, income, product or service type,
geography, buying patterns, needs, behavior
or other classifications
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 21
22. Competition
Describe your main competitors
How well established are they?
What are their main strengths and weaknesses?
How will you compete with them?
SWOT Analysis
(Strength, Weakness, Opportunity and Threat) to
define your business for market and competitor
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 22
23. Marketing plan
Explain the marketing plan
Fundamental marketing plan contains 4 strategic
plans, product or service strategy, pricing
strategy, place or distribution strategy and
promotion strategy
Remember that all of strategy use money to do, so
you must careful in expense to use for your
strategies
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 23
24. 5Fs of customers needs
Features
Finance
Freedom
Feelings
Future
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 24
25. Marketing strategies
Innovation
Customer Customer
Product solutions costs Price
Customer satisfaction
Place Customer Communication Promotion
convenience to customer
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 25
26. Marketing and Implementation plan
Explain the implementation plan / marketing plan
Marketing programs
Sales programs, personnel programs
Production or services program
Investment programs
Must has the milestones, activities to do,
responsibilities, personnel, date to start and finish,
time to do and budget
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 26
27. Production or service plan
Identify production or service policy
Describe the production or service process
Identify production or service cost and expenditure
Describe the method of intellectual property or new
technology using in production or service
Production or service forecast must relate to
marketing
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 27
28. Management and operations
Explain the business management or operations
What type of legal entity you expect to form
Who will own it and how ownership will be divided
The organizational structure or organization chart
The management team and personnel plan
Technology or IP operation
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 28
29. Resources requirement
Describe the money required to start your business
Investment structure for your business
Land
Building, factory
Machinery and equipment
Intellectual property
Vehicle, fixture or fitting
Working capital for stock/debtors/creditors etc
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 29
30. Financial plan and revenue projection
summary topic, which is followed by detailed topic
covering your general assumptions
Personnel management and operating
Marketing
Product or service
Financial
Revenue and cost forecast
Profit and loss, cash flow, balance sheet
Break-even analysis, and financial ratios
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 30
31. Risk management
Describe your risk assessment
Business risks (especially IP or technology risks)
Financial risks
Present and future of risks
How will you protect or manage these risks?
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 31
32. Appendices
Gathering information which supporting your
business plan such as research data, statistics,
information, news etc.
Do not use all text or number but also use pictures,
chart, graph, table or other graphic tools to present
data or idea in your business plan
Length should be 10-15 pages or less
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 32
33. Factors for business plan presentation
Business Plan A B Visual
Document Presentation
Business Plan
Presentation
Vocal C D Answers
Presentation from
Questions
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 33
34. Business plan presentation
Formal presentation
Informal presentation
5+5 Good
5 + 5+ 5 OK
5 + 5+ 5 + 5 Maximum
Ratchakrit Klongpayabal - Financial and VC Consultant - Office of SMEs Promotion Slide 34