It's all about how social media changed the world

1. Sunstone
Business School
Post Graduate Program in Management
By Ratnakar Mishra
Engaging Mass Audience :-How Social media change the world !!

2. Sunstone
Business School
HOW SOCIAL MEDIA CHANGE THE WORLD !!

3.  Times person of the
year 2015 is YOU
 Yes you, YOU
control the
information age.
 Not only Change the
world ,but also
change the way the
world change.

4. Sunstone
Business School
SOCIAL MEDIA IS A GAME CHANGER .
 The 2008 Obama Presidential campaign made history. Not only was
Obama the first African American to be elected president, but he was
also the first presidential candidate to effectively use social media as a
major campaign strategy.
 Social media play a big role in Egyptian revolution.
 Social media has become a standard channel of communication for
consumers.
 Social media tool Twitter play an important role in “Revolution in Iran”

5. Sunstone
Business School
THE TERM SOCIAL MEDIA
 As the term “Social Media” implies
 “Media” is a place where publications occur.
 “Social” implies that there is sharing occurring. A sharing of ideas,
opinions, images.
 The social in social media also implies the tools, places and services
that allow people to gather for social interaction.

6. Sunstone
Business School
WHAT WE CAN DO WITH SOCIAL MEDIA ??
 The Delivery of News, the Sharing of Ideas, the Expression of Opinions
 Social media makes it easier to promote business, campaign, website,
blog etc.
 Social media makes the tools more accessible,
especially to people who don’t have money to use traditional way
such as print and digital media .
 Social media message spread more faster than TV news

7. Sunstone
Business School
GROWTH OF SOCIAL MEDIA
 316 million monthly users
 500 million tweets sent per day
 77% of active users are outside the U.S
 88% of active users are on mobile devices.
 6 distinct communications networks
 65% of users expect a response in less than two hours

8. Sunstone
Business School
 1.39 billion active monthly users as of December 31, 2014
 Every minute, 510 comments are posted, 293,000 statuses are
updated, and 136,000 photos are uploaded
 Photos drive engagement on Facebook pages
 45% of account holders become very paranoid if they cannot access
Facebook.
 23% of users check their accounts at least 5 times per day
 Drives more referrals than any other social platform
GROWTH OF SOCIAL MEDIA

9. Sunstone
Business School
 There are 1.5 million groups on LinkedIn
 27% of users access LinkedIn through their mobile device
 Over 3 million company pages
 50% of LinkedIn users have Bachelor or Graduate degrees
 45% of B2B marketers have gained a customer through LinkedIn
 LinkedIn is adding, on average, two members per second
 Only 20% of LinkedIn users are under the age of 30
GROWTH OF SOCIAL MEDIA

10. Sunstone
Business School
Facts like these prove that social media is not going away anytime
soon. In fact, year over year, it is becoming one of the most popular
primary methods of online engagement with people.