FounderMates is an online platform that connects entrepreneurs with functional/domain experts and mentors. Entrepreneurs benefit by having access to advisors at no cost and advisors benefit from greater visibility to the entrepreneurs. FounderMates is an attempt to break away from the inefficiencies of the existing advisory channels such as social media/public forums, physical networking events and cold calling by organizing entrepreneurs and advisors on a common dedicated platform. We aim to be 'The Go-To-Place' for entrepreneurs globally for all questions and business problems that inhibit their entrepreneurial journey

1. Nidhi Kapoor
Raunak Guha
Co-founders

2. Why Advisory?

3. “Failure to select and use appropriate outside professional advisors”
- Blue Rock Capital
“it can be even more damaging to neglect to take the advice of those
who have come before you”
- Forbes
“74% of high growth internet startups fail due to premature scaling”
- Startup Genome Report
“Entrepreneurs contact advisors only under distress situations
looking for a quick-fix”
- Advisor on FounderMates

4. Accessing Advisors?

5. LinkedIn/Twitter/Quora
Networking Events
Personal Network
Chambers of Commerce/NEN/Angel Groups
Cold Calling

6. • Inefficient traditional channels
• Time and Effort
• Untapped Expertise
Pain

7. What is FounderMates?
Online platform that enables entrepreneurs to seek advisors
FounderMates
Entrepreneurs Advisors

8. How it Works?
• Open free marketplace
• Entrepreneurs and advisors screened
• Entrepreneurs search advisors based on
different criteria
• Advisors are reviewed by entrepreneurs

9. Target Market
• Entrepreneurs
– Idea Stage to Growth Stage
– Registrations from entire spectrum
– Need help in various aspects

10. Entrepreneur Cases
“I need advice on the following areas: Use of Growth Accelerators;
Management team and pitching to investors; fundraising, company
valuation”
- Pre Revenue
“Customer Acquisition by non-traditional means. Handling of labour
man power effectively. Recruitment and retention of good labour and
employees”
- Revenue
“We're looking for advisors to support us in the following areas: a)
logistics - mentor us in building a reverse logistics network across
Indian metros b) online marketing - mentor us in driving traffic and
conversations c) technology - mentor us in building both front and
back end technology from both a strong UI perspective and integration
with logistics”
- Growth

11. Target Market (contd.)
• Advisors
– Goodwill
– Visibility
– Equity/Fee

12. Proof
(Why FounderMates?)
 Bridging the demand supply gap
 No p2p model (in the UK and India)
 Local connections
 Online-offline model

13. Purpose
 “Go-to-place” for entrepreneurial problems
 Easy and quick access to advisors
 “Just-Dial” for entrepreneurs
 Advisor brand building

14. Product Roadmap
–Automated matchmaking
–Facilitating local connections
–Enhanced interaction
–Ancillary services

15. QUESTIONS/FEEDBACK?
FounderMates
@foundermates
Website: http://foundermates.com
Nidhi Kapoor Raunak Guha
@kapoor_nidhi @raunakguha
Email: nidhi.kapoor@foundermates.com Email: raunak.guha@foundermates.com

16. DEMO