SlideShare una empresa de Scribd logo
1 de 22
Descargar para leer sin conexión
Word of Mouth Marketing Premise:

        When People LOVE ...

        What You SAY & DO,

        They will RAVE About you!

        For Free.



Tuesday 05 April 2011
Staff and
                                         Customer
                        Premise: 	

                        When People LOVE

                        What You Say & Do,

                        They will Rave About you!

                        For Free.



Tuesday 05 April 2011
Fascination
                                              Triggers :)
                        Premise: 	

                        When People LOVE

                        What You Say & Do,

                        They will Rave About you!

                        For Free.



Tuesday 05 April 2011
Premise: 	                  Customer

                        When People Love            Experience.
                                                    [consistent!!]
                        What You Say & DO,

                        They will Rave About you!

                        For Free.



Tuesday 05 April 2011
Premise: 	                  What, Where & Why
               When People Love            Are We Saying It
                                           [Accelerating WOMM]
               What You SAY & Do,

               They will Rave About you!

               For Free.




Tuesday 05 April 2011
Premise: 	

                        When People Love

                        What You Say & Do,

                        They will RAVE About you!

                        For Free.


                                        Word of
                                     mouth Marketing
                                      [RaveTopia]
Tuesday 05 April 2011
Premise: 	

                        When People Love

                        What You Say & Do,

                        They will rave About you!


                        For Free :)




Tuesday 05 April 2011
Word of Mouth
                          Tool Kit



Tuesday 05 April 2011
Happy Staff = Happy Customers




                           Happy People Talk

                         Unhappy People Moan


Tuesday 05 April 2011
# 1. PEOPLE
         What Is Your Referral Number?

                        Net Promoter




Tuesday 05 April 2011
# 1. PEOPLE
         What Is Your Referral Number?




Tuesday 05 April 2011
# 2. LOVE
                Inspiring Fascination

                            Inspiring What People
                               Say
                               Think
                               Feel
                               Do



Tuesday 05 April 2011
Find The Feeling
                         [fascination triggers]

                                      Lust
                           Trust              Mystique

                        Hero                      Nurture

                        Rebel                     Alarm

                        Versatility           Prestige
                                      Power



Tuesday 05 April 2011
Sideways Fascination Trigger


               Prestige           Link and     Company
               Strategy          Association   Strategy




Tuesday 05 April 2011
# 3. DO
       Create A Consistent Experience




                        @ Every TouchPoint




Tuesday 05 April 2011
Consistent Experience !
                         [Every touch point]




                                 Indifference
                                                Amazement
                                                (Pleasure)

                Contempt
                 (Pain)

Tuesday 05 April 2011
#4. SAY
       Where Are Our Customers
       Saying What. Why?




Tuesday 05 April 2011
Simple, Clear, Relevant,
                            Conversation




Tuesday 05 April 2011
Accelerate it ...


                          Michael




Tuesday 05 April 2011
#4. SAY
       Where Are Our Customers
       Saying What. Why?

                        Its About People, Not Channels or Technology
                        Talk With Your Customer in Their Channel
                        Build the Fascination, Be Consistent and Clear (and honest)
                        Drive it. Acceleration
                        B2B & B2C. It is Person to Person (P2P)




Tuesday 05 April 2011
# 5. RAVE
           Go Beyond Marketing.
           Start a Word Of Mouth Movement.

                        Inspire
                        People and Relationships
                        Continuos. Not start stop
                        Human




Tuesday 05 April 2011
Michael Cowen
                        michael@ravetopia.com
                         www.ravetopia.com
                            083 288 7355

Tuesday 05 April 2011

Más contenido relacionado

Último

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 

Último (20)

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 

Destacado

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Destacado (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Ravetopia Word of Mouth ToolKit

  • 1. Word of Mouth Marketing Premise: When People LOVE ... What You SAY & DO, They will RAVE About you! For Free. Tuesday 05 April 2011
  • 2. Staff and Customer Premise: When People LOVE What You Say & Do, They will Rave About you! For Free. Tuesday 05 April 2011
  • 3. Fascination Triggers :) Premise: When People LOVE What You Say & Do, They will Rave About you! For Free. Tuesday 05 April 2011
  • 4. Premise: Customer When People Love Experience. [consistent!!] What You Say & DO, They will Rave About you! For Free. Tuesday 05 April 2011
  • 5. Premise: What, Where & Why When People Love Are We Saying It [Accelerating WOMM] What You SAY & Do, They will Rave About you! For Free. Tuesday 05 April 2011
  • 6. Premise: When People Love What You Say & Do, They will RAVE About you! For Free. Word of mouth Marketing [RaveTopia] Tuesday 05 April 2011
  • 7. Premise: When People Love What You Say & Do, They will rave About you! For Free :) Tuesday 05 April 2011
  • 8. Word of Mouth Tool Kit Tuesday 05 April 2011
  • 9. Happy Staff = Happy Customers Happy People Talk Unhappy People Moan Tuesday 05 April 2011
  • 10. # 1. PEOPLE What Is Your Referral Number? Net Promoter Tuesday 05 April 2011
  • 11. # 1. PEOPLE What Is Your Referral Number? Tuesday 05 April 2011
  • 12. # 2. LOVE Inspiring Fascination Inspiring What People Say Think Feel Do Tuesday 05 April 2011
  • 13. Find The Feeling [fascination triggers] Lust Trust Mystique Hero Nurture Rebel Alarm Versatility Prestige Power Tuesday 05 April 2011
  • 14. Sideways Fascination Trigger Prestige Link and Company Strategy Association Strategy Tuesday 05 April 2011
  • 15. # 3. DO Create A Consistent Experience @ Every TouchPoint Tuesday 05 April 2011
  • 16. Consistent Experience ! [Every touch point] Indifference Amazement (Pleasure) Contempt (Pain) Tuesday 05 April 2011
  • 17. #4. SAY Where Are Our Customers Saying What. Why? Tuesday 05 April 2011
  • 18. Simple, Clear, Relevant, Conversation Tuesday 05 April 2011
  • 19. Accelerate it ... Michael Tuesday 05 April 2011
  • 20. #4. SAY Where Are Our Customers Saying What. Why? Its About People, Not Channels or Technology Talk With Your Customer in Their Channel Build the Fascination, Be Consistent and Clear (and honest) Drive it. Acceleration B2B & B2C. It is Person to Person (P2P) Tuesday 05 April 2011
  • 21. # 5. RAVE Go Beyond Marketing. Start a Word Of Mouth Movement. Inspire People and Relationships Continuos. Not start stop Human Tuesday 05 April 2011
  • 22. Michael Cowen michael@ravetopia.com www.ravetopia.com 083 288 7355 Tuesday 05 April 2011