2. The Problem
• Waking up is hard to do, duh.
• If you snooze, you lose.
• Same old, same old.
• Seriously though, there are times when you NEED to
wake up on time. For that, you need DEFCON 1.
3. Our solution
• An un-predictable alarm
clock with a random series
of movements and
puzzles
• No snoozing option
• The only way to de-
activate your alarm is to
get your mind and body
started
4. Market we are addressing
• Anyone who does not have a predictable routine
– College students
– Shift Workers
– Cab Drivers
– Medical Residents/Interns
– Dave Lint
• People who need an alarm to ensure they will wake up for a
specific event (one-time use)
– Travelers
– Unemployed (don’t miss your interview)
– Criminals (gotta make that court date)
– Dave Lint
5. Market Validation
• College Student / Young Professional Approval: 40/40
• Startup Weekenders Approval: 14/21
• Launchrock Signups, Facebook Page Likes: 66
6. Customer Acquisition
• Invite your friends to download the basic app
– 3 referral downloads = free premium upgrade
• Search engine optimization
• Advertising
– Targeted ads on travel websites
– Facebook ads
• Target Groups for Social Interactions
– Create an alarm for your friend
• Imitate the Wake N’ Shake strategy (big advertising with free
download and FB Opengraph integration)
7. Business Model
• Basic Version – $0.99
– Limited puzzles & actions
– Limited alarm options
– Great for the one-time, necessity users (travelers)
• Premium Version – $2.99
– Full access to puzzles and alarms
– Perfect for the daily users (students)
8. Competition 1
• Freaky Alarm ($1.99) – Similar function that includes puzzle-solving requirements –
iOS
– UI/Design not aesthetically pleasing
– Very annoying alarm
– Released March 2013
• Alarm Clock Xtreme (Freemium, $1.99) – Solve math problems – Android
– Free version is just a basic alarm
– Premium version includes math to be able to snooze
– Very simple, nothing extravagant
– >10M downloads for the free version / > 100k downloads for premium
• Walk Me Up (Freemium, $3.00) – Forces you to get up and walk a certain number of
steps – Android
– Free version includes all features but is ad supported
– 10k-50k downloads for the free version / 10-50 for premium
9. Competition 2
• Wake N’ Shake (Freemium, $1.99) – iOS
– >600k downloads for the free version / >150k for premium
– Released December 2012
• I Can’t Wake Up ($2.99) – Android
– 100-500k downloads
– Ads and look feel cheap
• Puzzle Alarm Clock (Freemium, $1.99) – Android
– Different modes, from calm to bomb (premium)
– Includes a Facebook feature (Wall of Shame)
– Free version ad supported and included limited set of features (puzzles)
– Released July 2012
– 50k-100k downloads for the free version / 1k-5k for premium
10. Differentiation
• Not everyday is a DEFCON day
• Focus on a great UI
• Military style mixed with humor
• Social feature – Interaction with your friends
11. Features
• Random combination of the following activities:
– Physical activities (shake, walk, spin, photograph
barcodes)
– Brain teasers (math equations, quizzes, memory)
– Games (pop the bubble, puzzles, crosswords)
• Social interaction:
– Create new combinations of alarms
– Send them to your friends
12. Design
• Modern sleek design with very simple options
• Interactive C-shape to change the time
• Slide screen to the left for socials
• Slide screen to the right for settings
• All settings fit in one page
