India Tourism Development Corporation(ITDC) INTRODUCTION In 1966, Government decided to merge three public sectors tourism bodies into one complete corporation with the objective of securing coordination in tourism planning and in the policy. Efficiency and economic working of three corporation is:- Hotel Corporation of India Limited, India Tourism Corporation Limited, India Tourism Transport Undertaking. In October, 1966 Government established with Indian Tourism Development Corporation (ITDC) Limited under the provision of companies act 1956 with an authorized capital of five crores the capital was financed by the central Government. It is also the prime mover in the development, promotion and expansion of tourism in India. one of the biggest Hospitality companies in India. ITDC is running hotels, restaurants, provides transportation facilities for tourists, provides entertainment and duty free shopping. The company has several departments to cater to several requirement of travellers. Objectives of ITDC: - To develop tourism infrastructure. The construction, management and, marketing of tourism products including hotels and catering units. Establishment and management of tourist transport. The setting up of shopping facilities and to provide duty free and tax free shops. Creating convention and conferencing facilities. Providing consultancy services and training for tourism related project. Promote tourism traffic in the country through food, festivals, fairs and joint ventures abroad. Organize cultural and entertainment programs. Provide publicity abroad. Operations of ITDC: - Presently ITDC has the following business groups:- Ashoka Group of Hotels (accommodation and cultural division). 2. Ashoka Travel & Tours (travel trade division). 3. Duty and Tax Free Shops (shopping division). 1. Ashoka Groups of Hotels: - The Ashoka chain is the largest hotel chain in public sector undertaking. Originally it was providing accommodation at those places where the private sector afraid to invest in the lodging sector. Now it runs hotels all over the country. ITDC hotels industry ranges from Five Star to lodge. It has thirty-eight properties at twenty-eight permanent tourist places. These properties are divided into elite, classic and comfort hotels as ‘Samrat’ in New Delhi, ‘Kaniska’ in New Delhi, ‘Ashoka’ in Jaipur and ‘Traveller Lodge’ in Manali. Hotel SAMRAT HOTEL ASHOKA(JAIPUR) HOTEL KANISHKA(NEW DELHI) 2. Ashoka Travel & Tours: - ITDC in house travel agency was established in1983. It offers the number of packages towards both domestic and international. It has the largest fleet of cars and coaches. It also promotes domestic tourism and launched number of packages which Pilgrim Programs and Buddhist are the latest packages in collaboration with railways. The in-house travel agencies also handle conference and inbound tours. 3.

1. India Tourism
Development
Corporation
(ITDC)

3. INTRODUCTION
In 1966, Government decided to merge three public
sectors tourism bodies into one complete
corporation with the objective of securing
coordination in tourism planning and in the policy.
Efficiency and economic working of three
corporation is:-
Hotel Corporation of India Limited, India Tourism
Corporation Limited, India Tourism Transport
Undertaking.

4.  In October, 1966 Government established with
Indian Tourism Development Corporation (ITDC)
Limited under the provision of companies act 1956
with an authorized capital of five crores the capital
was financed by the central Government. It is also
the prime mover in the development, promotion
and expansion of tourism in India.
 one of the biggest Hospitality companies in India.

5.  ITDC is running hotels, restaurants, provides
transportation facilities for tourists, provides
entertainment and duty free shopping.
 The company has several departments to cater to
several requirement of travellers.

6. Objectives of ITDC: -
 To develop tourism infrastructure.
 The construction, management and, marketing of
tourism products including hotels and catering
units.
 Establishment and management of tourist transport.
 The setting up of shopping facilities and to provide
duty free and tax free shops.

7.  Creating convention and conferencing facilities.
 Providing consultancy services and training for
tourism related project.
 Promote tourism traffic in the country through food,
festivals, fairs and joint ventures abroad.
Organize cultural and entertainment programs.
 Provide publicity abroad.

8. Operations of ITDC: -
Presently ITDC has the following business groups:-
1. Ashoka Group of Hotels (accommodation and
cultural division).
2. Ashoka Travel & Tours (travel trade division).
3. Duty and Tax Free Shops (shopping division).

9. 1. Ashoka Groups of Hotels: -
The Ashoka chain is the largest hotel chain in public
sector undertaking. Originally it was providing
accommodation at those places where the private
sector afraid to invest in the lodging sector. Now it
runs hotels all over the country. ITDC hotels
industry ranges from Five Star to lodge. It has thirty-eight
properties at twenty-eight permanent tourist
places. These properties are divided into elite, classic
and comfort hotels as ‘Samrat’ in New Delhi,
‘Kaniska’ in New Delhi, ‘Ashoka’ in Jaipur and
‘Traveller Lodge’ in Manali.

10. Hotel SAMRAT

11. HOTEL ASHOKA
(JAIPUR)

12. HOTEL KANISHKA
(NEW DELHI)

13. 2. Ashoka Travel & Tours: -
ITDC in house travel agency was established in1983.
It offers the number of packages towards both
domestic and international. It has the largest fleet of
cars and coaches. It also promotes domestic tourism
and launched number of packages which Pilgrim
Programs and Buddhist are the latest packages in
collaboration with railways. The in-house travel
agencies also handle conference and inbound tours.

14. 3. Duty and Tax Free Shops: -
The corporation to facilitate airport shopping has
created thirty-two duty free shops in the arrival and
departure lounges at Delhi, Mumbai, Kolkata,
Chennai and Goa. Tax free shops are at Ashoka
hotel, New Delhi. This trade is consistency providing
revenue to the corporation. Duty free shops have
contributed 38% of the net profit of ITDC. The Govt.
has decided to operate ten more duty free shops in
near future.

15. Role of ITDC in Tourism & Travel Trade: -
There is no doubt, that ITDC is at the four front of
Indian Tourism which elaborate infrastructure of
hotels, beach resorts, travel agencies, car rental
services, convention and conference facility across
length and breadth of the country. During the recent
years, the corporation has entered into the joint
venture agreement with several State Govts. to set up
mid market over budget hotel. It has also offered
tour packages in collaboration with Air India, State
Tourism Corporation and Indian Railways as ‘Enjoy
India’ for domestic tourist and ‘Discover India’
pilgrim tours and Buddhist tours etc.

16. Role of ITDC can be better understood in the following lines:
 Help India as a tourist destination.
 Help in the development of infrastructure.
 Helps in the promotion of domestic tourism in
collaboration with railway.
 Provides consultancy services.
 Provides inbound tourist traffic. Provides training
facilities.

17. Achievements of itdc
 ITDC recently won the National Tourism Award 2011-2012
for its contribution to the promotion and development of
Indian tourism industry over the last one year.
 The Ashok, New Delhi, the Corporation 's flagship hotel was
awarded the Best Hotel Based Meeting Venue in the National
Tourism Awards 2011 - 2012. Sireesh Saxena, Corporate
Executive Chef, ITDC was named the Best Chef (4 to 5 Star
Deluxe, Heritage Grand and Classic Hotels) of the National
Tourism Awards 2011 -2012.

18.  In 2009-2010, The Ashok, New Delhi had won the National
Tourism Awards in the category of “Best Convention Centre “.
 In 2010-2011, National Tourism Awards on Hospitality
Education was conferred to the Corporation for “Excellence
in Hospitality Education”.
 At the recent ITB Berlin 2013, Dr. Lalit K Panwar, Vice
Chairman and Managing Director, ITDC was conferred with
the Pacific Area Travel Writers Association (PATWA)
International Award under the category ITDC ” “Best Hotel
Chain for Value for Money”.
 Last year, the PATWA International Award was won by The
Ashok, New Delhi as the “Best Hotel for Cuisine and Services”.

19. CONCLUSION
The Corporation is multi-functional but deals primarily in
various divisions and facets of the Hospitality Sector in India
and also represents Indian Hospitality sector abroad. ITDC
has created and owns the Ashok brand and runs 15
properties under the Ashok brand, pan India.
The main purpose and mission of the Corporation was to be
the leader and catalyst in the advancement of the Hospitality
sector in India and enable the tourism sector to accomplish
ultimate distinction in the chosen field by creating centers
that are professional, efficient, give value for money and offer
customer-centric services.

20. THANKS
RAVIKANT SHARMA ©