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CONNECTICUT CHAPTER OF USABILITY PROFESSIONALS
                                 NOVEMBER 27, 2008




NEWSLETTER
Our December Meeting                                                      Holiday Wishes...
Packaging of the Usability Professional -- #om the Recruiter/                Seasons greetings to
Headhunters Point of View                                                everyone. I hope each of you
                                                                         have enjoyed a wonderful
                                                                         Thanksgiving holiday -- and
                                                                         have a sense of excitement
                                                                         and anticipation for 2009.
                                                                             CT UPA has plans for an
                                                                         array of interesting events
                                                                         and programs in 2009. In
                                                                         addition to the relevant topic
                                                                         to be presented in December
                                                                         program -- we are lining up
                                                                         some compelling topics
                                                                         which we are confident will
                                                                         extend your professional
                                                                         credibility and inspire you to
Miles Jennings                                                           excellence.
                                                                             We are looking for your
                                                                         participation. Please come to
                              Matt Forbes
                                                                         the meetings, become a
     The next Chapter meeting will “unexpected,” and be ready to seek    member and please volunteer
be held the evening of December     out and secure a new position if     to help us grow.
11, 2008 at a location yet to be    the need arises.
                                                                           - Michael Rawlins , President
determined.                             To that end, we will welcome                           CT UPA
     It goes without saying that in Matthew Forbes, Managing
these troubled economic times, no Director at Apex Systems Inc.,
company, and no individual          and Miles Jennings, Managing
position is rock solid and          Director at Modis, Inc. to discuss
recession proof. It is truly        “Packaging of the Usability
alarming to see positions being     Professional – from the Recruiter/
eliminated in all industries on a   Headhunter’s Point of View.”
daily basis. Although possibly
uncomfortable, it behooves all of
us to be prepared for the





                                                                                                PAGE 1
CONNECTICUT CHAPTER OF USABILITY PROFESSIONALS
                                           NOVEMBER 27, 2008

                                         at the same time, most likely in the
                                                                                  Upcoming Meetings
                                         month of January. Again, in the new
                                         spirit of openness I will come
                                         completely clean. This new policy      Mad*Pow Design
                    From the
                                         will greatly simplify and update our
                    Treasurer: New                                              Speaker: Josh Corringham
                                         somewhat fragmented bookkeeping        Genius Design vs. User Centered Design
                    Dues Policy
                                         system; a system currently
                                                                                SpeedReading People
                                         maintained on the back of a TGI
                    As the new
                                                                                Speaker: Polly Maglio, VP
                                         Friday’s napkin.
                   Chapter
                                                                                SpeedReading People Inc.
Treasurer, I am racked by guilt and
                                       Far more important than dues
have a confession to make. For the
                                       amount, or the method of collecting      EyeTracking Demo
past two years, dues and expenses
                                       dues, is how we plan to utilize an
have never been an issue. What a                                                Speaker: Jennifer Jennifer Knodler
                                       infusion of funds. As I hinted at
dreadful statement for a treasurer to                                           SensoMotoric Instruments, Inc.
                                       above, the officers are currently
make! Plainly, I cannot anticipate
                                       brainstorming some new initiatives
being asked to participate in
                                                                                Advanced Card Sorting
                                       and some unique programs and
President-Elect Obama’s Council of                                              Techniques
                                       opportunities that may require
Economic Advisors (but if asked I
                                                                                Speaker: TBD
                                       financial resources greater than we
would serve).
                                       have expended in the past. Now you
The main reason for this happy state probably think I’m going to drop           Topic TBD
                                       some teasers to whet your appetites,
of affairs is, quite simply, that our                                           Speaker: from Human Factors
                                       right? Nope. . . that will have to       International
past and present leadership is so
resourceful, and so well-connected, wait until the next newsletter.
that they have attracted several local
                                       Keep alert. An Email will be
authorities in our “usability”
disciplines at minimal expense. It’s winging itself to you shortly. If I
                                       don’t see you at the December
nice to have influential friends.
                                       meeting have a wonderful and
Indeed, it appears that our major
                                       joyous Holiday. Remember, dues
budget item for the past two years
                                       will be requested in January and the
has been pizza. By the way, if you
                                       way it is shaping up only 500 empty
are one of our “lurker” members,
                                       soda can or beer bottle returns will
and have not attended any of our
programs, it really is worth coming be needed to cover your whole year.
                                       Get out there and start collecting.
just for the pizza.

But, I digress. Is this any way to run       - Paul Linton, Treasurer CT UPA
a Chapter? Actually, no. As the
Chapter matures and we explore
new program initiatives and creative
ways to serve our membership, it is
necessary that we become more
fiscally responsible. Starting in
January 2009 our dues will be raised
to $5,000 per year per member. Just
kidding; wanted to see if you were
actually reading this. No, dues are
not being raised, but a new dues
policy is being put together by the
officers right now and will be
announce shortly. Going forward,
dues will be assessed on a calendar
year basis and all members will pay



                                                                                                                PAGE 2
CONNECTICUT CHAPTER OF USABILITY PROFESSIONALS
                            NOVEMBER 27, 2008

                                                                    members offered their opinions
RECAP:
OCTOBER                                                             on how to retain new talent in
MEETING                                                             companies where User
Despite stormy                                                      Centered Design is still in the
weather the                                                         process of being fully
October meeting                                                     understood and adopted as the
of the CT UPA                                                       main driver for business
held at Pitney                                                      success.
Bowes’ Shelton
campus was a big                                                    Read more on
success. We had a                                                      - Charlie’s concept of
                                  Web 2.0, where usable design
chance to hear from Charlie                                               “Evolving Web” http://
                                  should no longer be perceived
Kreitzberg, the founding editor                                           www.leadersintheknow
                                  as a tactical process, but as a
of the UPA’s User Experience                                              .biz/Portals/0/
                                  core business competence.
magazine, the brain behind                                                Publications/The-
                                  Charlie drew on his several
LUCID (the framework for                                                  Evolving-Web.pdf
                                  years of experience in user
interaction design) and the                                            - Anne’s thoughts on
                                  centered design and offered
principal of Cognetics                                                    collaboration
                                  actionable advice on how to
Corporation, a New Jersey web                                             http://
                                  overcome management
design firm. In addition to                                               www.leadersintheknow
                                  resistance by establishing a
Charlie, we also heard from                                               .com
                                  clear user experience ROI.
Anne Paulker Kreitzberg, an                                            - Charlie’s Web 2.0
expert on creative                                                        Tutorial http://
strategies for                                                            www.leadersintheknow
corporate                                                                 .biz/Portals/0/
collaboration,                                                            Publications/
performance                                                               Web-2andYou.pdf
and change
management                                                              - Aneta Ha$, Secretary CT UPA
and a member
of the faculty at
the Wharton
School of the
University of
Pennsylvania.
                                  The latter part of the
Both Charlie and Anne were
                                  discussion led to the topic of
speaking informally, allowing
                                  young usability professionals
for free-flowing discussion and
                                  and how they can develop or
lots of questions from our
                                  improve a culture of user
members. The main topic of
                                  centered design at companies
the talk was the value of user
                                  they work for. Several
centered design in the era of



                                                                                         PAGE 3

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Ct Dec Newsletter

  • 1. CONNECTICUT CHAPTER OF USABILITY PROFESSIONALS NOVEMBER 27, 2008 NEWSLETTER Our December Meeting Holiday Wishes... Packaging of the Usability Professional -- #om the Recruiter/ Seasons greetings to Headhunters Point of View everyone. I hope each of you have enjoyed a wonderful Thanksgiving holiday -- and have a sense of excitement and anticipation for 2009. CT UPA has plans for an array of interesting events and programs in 2009. In addition to the relevant topic to be presented in December program -- we are lining up some compelling topics which we are confident will extend your professional credibility and inspire you to Miles Jennings excellence. We are looking for your participation. Please come to Matt Forbes the meetings, become a The next Chapter meeting will “unexpected,” and be ready to seek member and please volunteer be held the evening of December out and secure a new position if to help us grow. 11, 2008 at a location yet to be the need arises. - Michael Rawlins , President determined. To that end, we will welcome CT UPA It goes without saying that in Matthew Forbes, Managing these troubled economic times, no Director at Apex Systems Inc., company, and no individual and Miles Jennings, Managing position is rock solid and Director at Modis, Inc. to discuss recession proof. It is truly “Packaging of the Usability alarming to see positions being Professional – from the Recruiter/ eliminated in all industries on a Headhunter’s Point of View.” daily basis. Although possibly uncomfortable, it behooves all of us to be prepared for the PAGE 1
  • 2. CONNECTICUT CHAPTER OF USABILITY PROFESSIONALS NOVEMBER 27, 2008 at the same time, most likely in the Upcoming Meetings month of January. Again, in the new spirit of openness I will come completely clean. This new policy Mad*Pow Design From the will greatly simplify and update our Treasurer: New Speaker: Josh Corringham somewhat fragmented bookkeeping Genius Design vs. User Centered Design Dues Policy system; a system currently SpeedReading People maintained on the back of a TGI As the new Speaker: Polly Maglio, VP Friday’s napkin. Chapter SpeedReading People Inc. Treasurer, I am racked by guilt and Far more important than dues have a confession to make. For the amount, or the method of collecting EyeTracking Demo past two years, dues and expenses dues, is how we plan to utilize an have never been an issue. What a Speaker: Jennifer Jennifer Knodler infusion of funds. As I hinted at dreadful statement for a treasurer to SensoMotoric Instruments, Inc. above, the officers are currently make! Plainly, I cannot anticipate brainstorming some new initiatives being asked to participate in Advanced Card Sorting and some unique programs and President-Elect Obama’s Council of Techniques opportunities that may require Economic Advisors (but if asked I Speaker: TBD financial resources greater than we would serve). have expended in the past. Now you The main reason for this happy state probably think I’m going to drop Topic TBD some teasers to whet your appetites, of affairs is, quite simply, that our Speaker: from Human Factors right? Nope. . . that will have to International past and present leadership is so resourceful, and so well-connected, wait until the next newsletter. that they have attracted several local Keep alert. An Email will be authorities in our “usability” disciplines at minimal expense. It’s winging itself to you shortly. If I don’t see you at the December nice to have influential friends. meeting have a wonderful and Indeed, it appears that our major joyous Holiday. Remember, dues budget item for the past two years will be requested in January and the has been pizza. By the way, if you way it is shaping up only 500 empty are one of our “lurker” members, soda can or beer bottle returns will and have not attended any of our programs, it really is worth coming be needed to cover your whole year. Get out there and start collecting. just for the pizza. But, I digress. Is this any way to run - Paul Linton, Treasurer CT UPA a Chapter? Actually, no. As the Chapter matures and we explore new program initiatives and creative ways to serve our membership, it is necessary that we become more fiscally responsible. Starting in January 2009 our dues will be raised to $5,000 per year per member. Just kidding; wanted to see if you were actually reading this. No, dues are not being raised, but a new dues policy is being put together by the officers right now and will be announce shortly. Going forward, dues will be assessed on a calendar year basis and all members will pay PAGE 2
  • 3. CONNECTICUT CHAPTER OF USABILITY PROFESSIONALS NOVEMBER 27, 2008 members offered their opinions RECAP: OCTOBER on how to retain new talent in MEETING companies where User Despite stormy Centered Design is still in the weather the process of being fully October meeting understood and adopted as the of the CT UPA main driver for business held at Pitney success. Bowes’ Shelton campus was a big Read more on success. We had a - Charlie’s concept of Web 2.0, where usable design chance to hear from Charlie “Evolving Web” http:// should no longer be perceived Kreitzberg, the founding editor www.leadersintheknow as a tactical process, but as a of the UPA’s User Experience .biz/Portals/0/ core business competence. magazine, the brain behind Publications/The- Charlie drew on his several LUCID (the framework for Evolving-Web.pdf years of experience in user interaction design) and the - Anne’s thoughts on centered design and offered principal of Cognetics collaboration actionable advice on how to Corporation, a New Jersey web http:// overcome management design firm. In addition to www.leadersintheknow resistance by establishing a Charlie, we also heard from .com clear user experience ROI. Anne Paulker Kreitzberg, an - Charlie’s Web 2.0 expert on creative Tutorial http:// strategies for www.leadersintheknow corporate .biz/Portals/0/ collaboration, Publications/ performance Web-2andYou.pdf and change management - Aneta Ha$, Secretary CT UPA and a member of the faculty at the Wharton School of the University of Pennsylvania. The latter part of the Both Charlie and Anne were discussion led to the topic of speaking informally, allowing young usability professionals for free-flowing discussion and and how they can develop or lots of questions from our improve a culture of user members. The main topic of centered design at companies the talk was the value of user they work for. Several centered design in the era of PAGE 3