Social Networking 101
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Describing Social Networking - using Linkedin as a successful model
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Social Networking 101
- 1. Social Networking 101 Communicating in the Digital Age using Linkedin Matt Forbes, Apex Systems Inc. Michael Rawlins, Open Solutions Inc. 1
- 2. Who are we... Matt Forbes Managing Director, Apex Systems Inc. Michael Rawlins Director, Interaction Design, Open Solutions Inc. 2
- 3. 3
- 4. What is LinkedIn? Social Media defined - access to millions of professional contacts 4
- 5. Why Important? It’s not a fad A sharing revolution Many to many communication mindset A read write cultural shift Users are in control 5
- 6. a Persuasive Strategy... Reciprocation Commitment & Consistency Social Proof Authority Liking Scarcity 6
- 7. Number of Users Worldwide 7
- 8. What’s the Value This was me... 100’s of business cards in a shoebox 8
- 9. It’s about your Profile... 9
- 10. and the Applications... Groups Applications 10
- 11. and Recommendations... Your CV online 11
- 12. and about Answers... 12
- 13. Conducting Polls... 13
- 14. Who’s Viewing Your Profile 14
- 15. about Reconnecting... 15
- 16. and Adding Contacts... 16
- 17. and Promoting your Ideas... Slideshare 17
- 18. Finding Opportunities... 18
- 19. Etiquette is important... Create a credible persona Private is good, but can send the wrong message Accept new contacts Foster new relationships Be yourself [the digital version] 19
- 20. questions... 20
- 21. thank you... 21