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Why Usability and User
 Experience Matters
Michael Rawlins, Certified Usability Analyst




Presentation for The State of Connecticut Librarians Roundtable
about me...
- Director of User Experience for a global software firm

- Over 20 years of Fortune 100 company experience

- President, CT Usability Professionals Association

- Adjunct Professor, Manchester Community College

- Certified Usability Analyst (CUA)
truth be told...
“I haven’t been in a library for three years...”
value proposition...
 Every dollar invested in Usability returns $10 to $100

   better process... human centered design method

 a human center approach enables you to:

   realize better business requirements (become strategic)

   establish a new value proposition

   reinvent yourself

   attract and retain audiences
a few definitions...
usability?
• Effectiveness - can users achieve their goals

• Ease of learning - how fast do they learn the interface or
   system construct

• Efficiency of use - how fast users complete tasks

• Memorability - short & long term memory leveraged

• Error prevention - is there forgiveness

• User satisfaction - do users like the application
mental model?
• “Things should work the way we
  think they should work...”

• break the user’s mental model -
  they respond negatively
click to play




 Enable technology to handle routine tasks...
innovation?




“It’s still a just box that keeps things cold...”
disruptive forces?
“It’s pretty easy to find
what you want... The
lighting is good -- and
it provides cozy areas
to sit relax and read.
The information desk
is in the middle of the
store. It’s the first
thing you see when
you come in the
store...”
      Quote by Baby Boomer
“Like its sister the iPhone, the iPad will redefine access to information and services...”
“I wish there was like a
 Netflix for books. Like you
can just order whatever you
 want, and then when you’re
done you can just give it back
 and take out another one.”
            Millennium generational point of view
                  Source: Nate Bolt of Bolt|Peters
Source: PEW Research
Source: PEW Research
“Libraries can appear in Linkedin companies section...”
“The New York Public Library has a presence in Facebook...”
user experience?
Michael Cunnings | uxdesign.com
People Before Systems
           Nate Bolt of Bolt|Peters
Experience Before Systems
               Nate Bolt of Bolt|Peters
Business Logic ≠ Intuition
                 Nate Bolt of Bolt|Peters
recommendations
1.Watch five people use your website.
2.Watch five people navigate your library.
3.Build something using a social networking tool.
4.Think from the users point of view.
suggested reading...
questions...
thank you!
 michael.rawlins@gmail.com
http://www.michaelrawlins.com
      http://www.ctupa.org

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Why User Experience Matters