NTC 2013: Online Fundraising - Lesley Mansford
•Download as PPTX, PDF•
0 likes•406 views
Razoo CEO, Lesley Mansford, sat on the NTC 2013's "How Many Rungs: Social Change and the Expanding Engagement Ladder" panel. In her section, Lesley specifically addressed online fundraising.
Recommended
More Related Content
Viewers also liked
Viewers also liked (10)
More from RazooGiving
More from RazooGiving (19)
Recently uploaded
Recently uploaded (20)
NTC 2013: Online Fundraising - Lesley Mansford
- 1. Online Fundraising 1.0 • electronic equivalent of checks in envelopes • no engagement, just a receipt Online Fundraising 2.0 • social sharing • limited engagement, encourages “slacktivism” • a “Like” is not engagement Online Fundraising 3.0 • discovery • impact • meaning • personal relevance © Razoo Global Corporation 2013. All rights reserved. 1
- 2. What I Have to Give • Time • Understand age • Money and life-stage • Influence Free time Disposable income 20 30 40 50 60 70 Age © Razoo Global Corporation 2013. All rights reserved. 2
- 3. What I Have to Give Young Idealists • Free time • Volunteers • Evangelists • Advocacy • Technically savvy • Social natives Free time Disposable income 20 30 40 50 60 70 Age © Razoo Global Corporation 2013. All rights reserved. 3
- 4. What I Have to Give Young Idealists Busy with Kids • Free time • Time poor • Volunteers • Focused giving – • Evangelists school, PTA • Technically • Comfortable online savvy but need easy and • Social natives quick Free time • Focused on investing in the future Disposable income 20 30 40 50 60 70 Age © Razoo Global Corporation 2013. All rights reserved. 4
- 5. What I Have to Give Young Idealists Busy with Kids Willing to Help • Free time • Time poor • Growing time and • Volunteers • Focused giving – disposable income • Evangelists school, PTA • Increasingly comfortable • Technically • Comfortable online online but not early savvy but need easy and adopters • Social natives quick • Repeat donors Free time • Focused on investing in the future Disposable income 20 30 40 50 60 70 Age © Razoo Global Corporation 2013. All rights reserved. 5
- 6. Phases of Engagement Donating (money) Sharing Ignorance Awareness Action (influence) Fundraising (time) © Razoo Global Corporation 2013. All rights reserved. 6
- 7. Phases of Engagement Donating (money) Sharing Action (influence) IMPACT Fundraising (time) © Razoo Global Corporation 2013. All rights reserved. 7
- 8. Visualizing Problems & Impact Visualizing large numbers and big problems is hard. Leading to… – Helplessness • “nothing I can do will make a difference” • “the problem is too big” – Inaction – Apathy © Razoo Global Corporation 2013. All rights reserved. 8
- 9. 22,900,000 PEOPLE LIVING WITH HIV/AIDS IN SUB-SAHARAN AFRICA © Razoo Global Corporation 2013. All rights reserved. 9
- 10. 22,900,000 PEOPLE LIVING WITH HIV/AIDS IN SUB-SAHARAN AFRICA 22,785,000 POPULATION OF AUSTRALIA © Razoo Global Corporation 2013. All rights reserved. 10
- 11. © Razoo Global Corporation 2013. All rights reserved. 11
Editor's Notes
- Donation check out Curate personal identity Donation as a starting poinnt
- MillennialGrew up with the Internet. Facebook, Twitter not “new”.Many are full-time students.Limited income.Create and form movements Fundraisers not donors
- Recurring giving
- Legacy – board