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E VENTS INSTITUTIONAL NATIONAL INTERNATIONAL SIGNATURE CONCERTS CORPORATE COMMUNITY/SOCIAL SPORT AWARDS
C orporate E vents The Battle for Consumer Mindspace
D iscussion S tructure ,[object Object],[object Object],[object Object]
 
C orporate E vents Own Properties “ Hired” Properties External Audiences Internal Audiences Launches Road Shows Relationship Building Media Attention Brand Expe Discussion Forums Dealer Meets Organizational Meets Personnel Development
C orporate E vents Own Properties “ Hired” Properties Sponsorship Sports Music Art / Culture Team Brand Ambassadors Product Placement Serials Reality TV Films Trade Shows Exhibitions Seminars Conferences
L aunches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
R oad S hows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
R oad S hows A Wide Spectrum In-shop demonstrations Test drives Mass participation events Exhibitions
I n-shop D emonstrations
T est D rives
E xhibitions
M ass P articipation E vents
Relationship Building Through Intellectual Experiences Through Sensory Experiences E&Y - Instituting Awards Adidas – Creating neighborhood sports tournament Bacardi Blast Intel – Computer Training Program for teachers in China Intel – Science fairs in India Through Social Participation Revlon – Run / Walk – Helping women with cancer Coke with Harry Potter – Reading is Fundamental – aiding schools with books
M edia A ttention
D ealer M eets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
O rganizational M eets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ H ired” P roperties Simultaneous participation by many organizations Not exclusive
S ponsorship Connect with target audience by reaching out to them through what they are passionate about Sports Cricket Golf Music Classical Pop Art / Culture Art Auctions Supper Theatre
B rand A mbassadors ,[object Object],[object Object],[object Object]
B rand A mbassadors
P roduct P lacement ,[object Object],[object Object],[object Object],[object Object]
T rade S hows
D ISCIPLINES IN E VENTS
D isciplines in E vents ,[object Object],[object Object],[object Object]
E vent D esign ,[object Object],[object Object],[object Object],[object Object],[object Object]
E vent M arketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
E vent P roduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
G OD IS IN THE D ETAILS
E VENT D ESIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT D ESIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT D ESIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT M ARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT M ARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rs. + =
E VENT P RODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Events

  • 1. E VENTS INSTITUTIONAL NATIONAL INTERNATIONAL SIGNATURE CONCERTS CORPORATE COMMUNITY/SOCIAL SPORT AWARDS
  • 2. C orporate E vents The Battle for Consumer Mindspace
  • 3.
  • 4.  
  • 5. C orporate E vents Own Properties “ Hired” Properties External Audiences Internal Audiences Launches Road Shows Relationship Building Media Attention Brand Expe Discussion Forums Dealer Meets Organizational Meets Personnel Development
  • 6. C orporate E vents Own Properties “ Hired” Properties Sponsorship Sports Music Art / Culture Team Brand Ambassadors Product Placement Serials Reality TV Films Trade Shows Exhibitions Seminars Conferences
  • 7.
  • 8.
  • 9. R oad S hows A Wide Spectrum In-shop demonstrations Test drives Mass participation events Exhibitions
  • 10. I n-shop D emonstrations
  • 11. T est D rives
  • 13. M ass P articipation E vents
  • 14. Relationship Building Through Intellectual Experiences Through Sensory Experiences E&Y - Instituting Awards Adidas – Creating neighborhood sports tournament Bacardi Blast Intel – Computer Training Program for teachers in China Intel – Science fairs in India Through Social Participation Revlon – Run / Walk – Helping women with cancer Coke with Harry Potter – Reading is Fundamental – aiding schools with books
  • 15. M edia A ttention
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  • 18. “ H ired” P roperties Simultaneous participation by many organizations Not exclusive
  • 19. S ponsorship Connect with target audience by reaching out to them through what they are passionate about Sports Cricket Golf Music Classical Pop Art / Culture Art Auctions Supper Theatre
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  • 21. B rand A mbassadors
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  • 23. T rade S hows
  • 24. D ISCIPLINES IN E VENTS
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  • 29. G OD IS IN THE D ETAILS
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