1. Research
IA & ID
UI design
The magic
UX:Rebeca
Miranda
Por.olio
www.rebecamiranda.net
-­‐
rebeca@rebecamiranda.net

2. Research
• Web Analytics
• Competitor analysis
• Testing
• Design of personas
www.rebecamiranda.net
-­‐
rebeca@rebecamiranda.net

3. IA & ID
• Site maps
• Navigation flows
• Wireframes
• Story boardsindex
thought leadership & Education
About us
Services
contact us
Our Books
Webinars
videos
downloads
case studies
conferences
newsletter
Research
Press Room
Organization assessment
strategy
experience design
blog
senior team engagement
measurement
Client list
History
SM experience
training
The company
The team
shop-& on-line trainning
White papers
conference speaking
Events Agenda
CE future trends & insights
The DNA of CE
Revolutionize your CE
Building great CE
Single Webinar [dynamic]]
Suscription form thanks
Single White paper [dynamic]]
Single case study [dynamic]
Single video [dynamic]
single conference [dynamic]
Research Techniques
Emotional Signature
Experience Segmentation
Moment Mapping
Customer mirrors
Naive to Natural
Customer centricity
Organizations
Designing an strategy
Customer experience stament
Customized programs
study tours
Safaris
Frontline training
Philosopher's day
Customer Mirrors
Net Promoter Score
The Pyramid
Philosopher's day
Creating business case
customer mirrors
Colin Shaw
Qaalfa Dibeehi
Steven Walden
Designining an experience
Moment mapping
www.rebecamiranda.net
-­‐
rebeca@rebecamiranda.net

4. IA & ID
• Site maps
• Navigation flows
• Wireframes
• Story boards
www.rebecamiranda.net
-­‐
rebeca@rebecamiranda.net

5. IA & ID
• Site maps
• Navigation flows
• Wireframes
• Story boards
USER JOURNEY on new book offer - Get discount of 10% buy the book registering for CET (Customer Experience Today newsletter).
CET page
Home page
Banner
Main menu
- ramdom page-
e-mail
marketing
Google search
Direct link
Registration form
Exit
CET page
Exit
Exit
User Receive an
email (voucher)
Receive an email
(link)
Exit
BP receive notice BP manage
shipping
Follow up
(call)
Thank you page
Purchase now
Product insight
Shoping cart
Billing information
form Order completed
Order completed
Signing PayPal
Paying credit card
Exit
Exit
Payment details
Form
Detection of
PP account
Confiramtion
Confirmation
Thank you
STEP 1 - Accesing CET page
STEP 2 - Registration proccess STEP 3 -Purchase of the book
STEP 4 -Payment
e-mail
marketing
Google search
Other
Direct link
direct landing on CET page
indirect landing on CET page
BP recive details
through email
The following user journey represents
possible ways to complete an offer offered
by Beyond Philosophy (BP) consisting on
obtaining a 10% discount on the purchase
of its latest book by registering its newslet-
ter CET (Customer experience today).
This scheme’s purpose was to discuss what
to do with the hot spots (please see below),
and how to manage off-site steps
The following scheme evaluates the possible
user journeys on completing the tasks:
1. Register to a newsletter
2. Purchasing the book
Legend:
Hot spots: Steps on the journey
when the user may be discouraged
keep going on.
Off-site Steps on the journey, where
other actions outsite the site
may take place
www.rebecamiranda.net
-­‐
rebeca@rebecamiranda.net

6. IA & ID
• Site maps
• Navigation flows
• Wireframes
• Story boards
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www.rebecamiranda.net
-­‐
rebeca@rebecamiranda.net

7. IA & ID
• Site maps
• Navigation flows
• Wireframes
• Story boards!"#$%&'(#)%"*#%*#+,*-'.-,(#)%"*,/012)")"3*
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www.rebecamiranda.net
-­‐
rebeca@rebecamiranda.net

8. UI design
• Mock-ups
• Final templates
www.rebecamiranda.net
-­‐
rebeca@rebecamiranda.net

9. UI design
• Mock-ups
• Final templates
www.rebecamiranda.net
-­‐
rebeca@rebecamiranda.net

10. The Magic
• Re-testing
• Delivery
www.rebecamiranda.net
-­‐
rebeca@rebecamiranda.net