Session handout from SXSW session on local marketing from Tiffany Monhollon and Mike D. Merrill.

1. #SXLOCALCHAT
YOUR MARKETING SUCKS:
WHY YOU NEED TO THINK LOCAL
Recent research shows that many national marketing organizations
are failing at some core tactics of local marketing:
•45% are not doing geo-modified paid search •34% are not doing online directory ads
•40% are not managing local business listings •55% are not on local online review sites
Why Local? NOTES
Search is Local
Search engines are the #1 source of online information on
local businesses for local consumers.
1. Localize Your Search Engine Advertising
2. Create a Localized Content & Keyword Strategy
3. Create a Localized Social Media Strategy
Places are Local
Google Places account for 33% of all visits to local business
websites.
4. Claim & Optimize Local Place Pages
Mobile is Local
88% of those who look for local information on a smartphone
take action within a day.
5. Create a Mobile-Optimized Site
6. Invest in Mobile Search Engine Advertising
7. Claim & Optimize Mobile Maps
8. Localize Your Mobile Apps Strategy
Customers are Local
67% of consumers would not purchase a product or service
after reading 1-3 negative reviews.
9. Include Local in Your Reputation Management Strategy
10. Find & Empower Local Brand Ambassadors
Stats & Resources: http://bit.ly/sxlocalchat
Presented by ReachLocal’s
Mike Merrill, @mikedmerrill
Tiffany Monhollon, @tmonhollon
reachlocal.com | @reachlocal Session Hashtag: #sxlocalchat