NAP: The One Most Important Thing that Will Set Your Local Business Apart From Your Competitors. How to Increase Your Local Business' Online Presence via GeoReferencing and GeoTagging, (Name, Address and Phone Number) using Local Directories, including Google +, Yahoo and Bing local business pages, Hot Frog, City Search, etc.

1. Laurie Owen, MA, LMP
Reach Them Online Local

2.  http://www.reachthemonlinelocal.com
 https://www.facebook.com/LaurieOwenAppasionataMarketing
 https://www.youtube.com/user/laosinger
 http://www.twitter.com/laosinger
 https://www.linkedin.com/profile/view?id=43137100
 google.com/+ReachThemOnlineOlympia
 https://plus.google.com/u/0/+LaurieOwenMarketing/posts
 Skype: laurieo4
 reachthemonline@gmail.com

3.  71% of all American adults use the Internet.
 91% of all Internet users use a search engine
to find information.
 Over 50% of all purchases are preceded by an Internet
search
 30 percent of all search queries contain a city, state or
zip code. (NAP) Geo-referencing Geo-tagging
 There are 2.6 billion local searches a month
 What does this have to do with you?
 You don’t need a website as long as you have
established a presence on local directories!
 (Although having one helps)

4.  Geo-Referencing refers to putting something
(in this case, your business Address) on a
map (in this case, Google Maps)—Google
automatically translates your address to x/y
coordinates.
 Geo-Tagging refers to using a database to
add characteristics to the georeferenced
item—in the case of a business, in relation to
the search engines, the most important
characteristics are Name and Phone Number.
Hence, NAP

5. 5
Geo-Targeted
Search
Engines
Sponsored
Links
Organic
Results
Geo-targeted campaign placement
on major search engines
Establish NAP format
N: Name
A: Address
P: Phone Number

6. 6
Google &
Yahoo Maps
GPS
Accessible
Smart Phone
Accessible
Provide access to potential
customers through Google and
Yahoo maps
http://www.techrepublic.com/blog/go
ogle-in-the-enterprise/put-your-
business-on-the-map-the-google-
map/

8. Step One:
Create a Document, including the following information:
Name of Company:
Address:
City:
ST
Zip.
Phone
Web Address
Email
Business Owner’s First name
Last name:
Primary keywords for the business. i.e. Italian restaurant, veterinarian, flower shop in Boston,
etc.
About a 25 to 50 word description of the business using as many of the keywords as
possible.

9. Create a new gmail account. Go to http://ww w.gmail.com to do this. You’ll
see a link on the lower right side of the page that says “New To GMAIL?
Create an account.” Click on that.
 Under First and Last name put your name.
 You may need to provide a back up email address for this new email
address. Use your main business email.
 LOGIN NAME will be business name +marketing@gmail.com.
 You will use the same gmail account to create a YouTube channel,
Panoramio Account, Google + Page, and Google Maps. The order in which
to do this should be 1) Google Maps 2) YouTube 3) Google+ and 4)
Panoramio.
 Create a Yahoo account, using the same name and password, so it’s easy to
remember.

10.  http://www.google.com/business/
 A) Complete the various screens, entering the requested information, selecting the
various categories that business might be found under, uploading photos, etc.
 On the last screen Google will either have two ways to verify the business listing or
just one.
 B) log in to Panoramio and add images
 E) log in to YouTube and fill in the basic information..you will also be creating a
Google+ Account at the same time.
 Use email matching domain to register account-if you can do this it is good—
otherwise a gmail account is OK

 DO’s:
 Use images and video, walk-through, testimonials—
 DON’T FORGET TO GEO TAG IMAGES.
 Real Address, No UPS or PO Boxes
 DON’T’s
 Violating Google’s Suggestions
 Using 800 Numbers
 Using Phone Number Tracking—Unless it is consistent on all sites.
 P.O. / UPS Boxes
 Multiple Place Pages / location
 Duplicate Phone on Multiple Place Pages

11.  Yahoo Local - http://listings.local.yahoo.com/basic.php You will
essentially be repeating the same steps you did for Google, but may
have to create a new email address @ yahoo.com. Do the same
address – business+marketing@yahoo.com and this time use the
Google address as your main contact email. Complete all steps and
note the passwords, etc. you created for this listing. Try using the
Gmail account, but sometimes you are forced to do the yahoo
address.
 Now do the same for Bing -
https://ssl.bing.com/listings/ListingCenter.aspx
 You will probably need to create a Microsoft id.

12.  Superpages
 infoUSA
 Theme Sites
 Shop City
 Yelp
 Citysearch
 InsiderPages
 Google
 Yahoo Local
 Angie’s List
 Judy’s Book
 Hot Frog
 Mapquest
Yellow Bot
Dex Knows
Magic Yellow
Zidster
LocalEze
Yellow Pages
Yellow Book
Kudzu
Local.com
Merchant Circle
City Voter
City Squares
Foursquare

13. www.moz.com/local $49.00/yr.
www.Whitespark.ca/citation-building-
submission-service common $4 ea.
Niche-specific $5 ea.
www.Yext.com about $300-$400/yr.
www.UBL.org $79.00/yr.
www.Localeze.com $25.00/month
www.getlisted.org (now moz.com)