Nokia's Jawahar Kanjilal's presentation on converting technology opportunities into business realities at Reading Room Singapore's Digital Conversations event, June 2011.

1. 1 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

2. 1st Ring Tone 1st Hindi phone 1st mobile printing 1st Video messaging
clips
Nokia 3210:
1998 1st phone
with Hindi UI
1999
1999 2002 2003
1st Video streaming 1st Visual Radio 1st Mobile TV 1st Livelihood & Life
in Asia service Improvement
services
Inform. Involve. Empower.
2003 2005 2006 2009

3. Converting Technology Opportunities to
Business Realities
3 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

5. 1st Ring Tone 1st Visual Radio 1st Livelihood & Life
Service Improvement
1999 2005 2009 services
What could be done What can we do if ‚Go create
with the Ring Tone we combine FM something new for
Composer feature? radio with WAP? the emerging
market users!‛
5 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

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7. 1st Ring Tone 1st Visual Radio 1st Livelihood & Life
Service Improvement
Eureka moment services
Eureka moment
while watching a observing a group Rural consumers
music program on of school kids seeing the phone as
TV interacting while all a ‘magic box’!
listening to music
7 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

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9. Is it FEASIBLE? Is the Consumer READY?
1st Ring Tone 1st Visual Radio 1st Livelihood & Life
Service Improvement
services
Could it be an
Could it be a WAP Must be inbuilt into
instruction sheet? the main menu on
Or could it be site which the RJ
updates live while the phone. Must
something that can work wherever the
be downloaded? playing songs? phone works!
9 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

11. 1st Ring Tone 1st Visual Radio 1st Livelihood & Life
Service Improvement
services
Music industry was ‘Mobilising’ Agri,
skeptical – ‚Tones Education,
don’t sound joins in to jointly
Healthcare; Govt.,
anywhere close to create the ecosystem NGO’s to
music‛ participate
11 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

12. Tones on your Phone: Nokia and Sony Music
collaborating to create a world’s first !
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14. Created by Nokia. Powered by HP
Radio Station
Existing Radio
Existing
Automation System Existing FM broadcast FM tuner
New
New interactive visual channel Visual Radio
application
New Visual Radio New Visual Radio
Tool Server run by HP
14 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

15. •India •China
• 275 crops/commodities • 100+ crops types
• 5000+ markets & traders from across 5000 • 2000+ markets, traders
Taluks in 22 states • 8 Agri specific weather parameters
• 12 languages including English • Up to 3 crops for selection
• 8 Agri specific weather parameters • Location and seasonality considered
• Agri advisors empanelled across India for
dynamic event based advise
• Handling 10,000+ data points daily
•Indonesia •Nigeria
• 200 crops/commodities • 25 crops & livestock.
• National coverage: 201 markets across 33 • National coverage: 111 markets across 36
provinces states & Capital Territory.
• Agri advisors empanelled across Indonesia. • Up to 3 crops and livestock for selection
• Agri Desk, manned by qualified professionals,
providing editorial content and advisories.
NAMIN
15

16. Nokia Life Tools: delivering personalised,
hyper-local content daily
Agriculture information service
16 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

18. 1st Ring Tone 1st Visual Radio 1st Livelihood & Life
Service Improvement
services
Make your own music
with the Nokia 3210 Interact with your
favourite FM station Nokia
Life Tools
Inform. Involve. Empower.
18 © NOKIA 1999 FILENAMs.PPT/ DATE / NN

19. Converting Technology Opportunities to
Business Realities
19 © NOKIA 1999 FILENAMs.PPT/ DATE / NN