2. Opportunity Being Solved: Developing more of a diverse audience and educate them and our current target audience that bottled water is not the only solution to getting healthy and great tasting water.
3. Why the Opportunity is Important to Solve: Able to reach out to the community and build a good rapport, which gives opportunity to create a word of mouth and build curiosity that will lead to an increase interest in Aquasana and new customers.
4. Is Opportunity Still Unsolved? Yes, no future plans in place to target minorities. There is a lack of diversity on the website and no marketing material that centercenter00appeals to the concerns of this group. Spanish marketing material is also needed to reach out to this group.
9. When it comes to bottled water, FDA largely takes a hands-off approach. As stated on the FDA website, "bottled water plants generally are assigned low priority for inspection".
10. Current FDA regulation of microbiological contaminants in bottled water do not even specify which microorganisms should be tested or what levels of source water contamination will make it unfit for bottling.
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13. Having spent many years in water treatment (both municipal, and a few commercial bottling facilities) I have a couple of observations:
14. 1. Bottled water facilities are not under the same legal scrutiny as municipal plants--you "take your chances"
15. 2. You want your tap water to have a FAINT trace of chlorine (if there is no detectable chlorine odor, it is likely that the residual chlorine from the plant has been used up by bacteria in the line on the way to your house (or dispersed through agitation or exposure to air) either way not good--if it is not there, it is not protecting you.
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17. “I was deployed with the National Guard to help with Katrina. One of the main things we were distributing was bottled water. We stored it outside, and the water in some of the bottles would turn green. We started a program to check each lot of water arriving in the state. It was amazing how many contaminates we found during the testing, and how many lots of water we had to refuse. Tap water may not always taste the best, but it rarely is unhealthy.”
31. Behavior: To decrease bottled water consumption and to upgrade their current filtering method to Aquasana.
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33. Aquasana promotes a healthy and green lifestyle by decreasing plastic waste by offering consumers the best and healthiest alternative to bottled water purchases.
34. Aquasana filters strip out more than 99% of the chlorine, lead, herbicides, pesticides, industrial solvents and cysts found in tap water while preserving its healthiest elements, which inclucentercenter00de calcium, magnesium, iron and potassium.
35. Winner of Health Magazine's "Healthiest Product" award for 2010.
39. Bottled waters are regulated by the FDA's specific bottled water standards; those rules are weaker in many ways than EPA’s regulation of city tap water.
40. Cities generally must test at least once a quarter for many chemical contaminants. Water bottlers generally must test only annually.
41. City tap water can have no confirmed E. coli or fecal coliform bacteria. FDA bottled water rules include no such prohibition (a certain amount of any type of coliform bacteria is allowed in bottled water).
42. Any violation of tap-water standards is grounds for enforcement, but bottled water in violation of standards can still be sold if properly labeled.
43. Bottlers are obligated to list on the label the type of bottled water and, for bottled water sourced from a public water system; the label must disclose that fact. However, this requirement can be circumvented by using water that has been "purified", "deionized" or "distilled"; bottlers are free from legal obligation to disclose the tap water origin of their product.
44. Aquasana offers consumers the best and healthiest alternative to straight tap and bottled water purchases.
45. Aquasana filters strip out more than 99% of the chlorine, lead, herbicides, pesticides, industrial solvents and cysts found in tap water while preserving its healthiest elements, which include calcium, magnesium, iron and potassium.
46. Filter cartridges last six months, unlike other competitors whose last 2-3 months, or 500 gallons with a cost of 10 cents a gallon.
48. Aquasana promotes a healthy and green lifestyle by decreasing plastic waste by offering consumers the best and healthiest alternative to bottled water purchases.
49. Aquasana filters strip out more than 99% of the chlorine, lead, herbicides, pesticides, industrial solvents and cysts found in tap water while preserving its healthiest elements, which include calcium, magnesium, iron and potassium.
50. Winner of Health Magazine's "Healthiest Product" award for 2010.
52. Filter cartridges last six months (unlike most other competitors whose last 2-3 months) or 500 gallons with a cocentercenter00st of 10 cents a gallon.
53. It’s important to educate your children on how to not only recycle, but ways they can decrease waste that end up in landfills, especially plastic.
54. Filtering tap water from home instead of buying bottled water is the best way to demonstrate how to reduce plastic waste and to get great tasting water.
60. Partner with a green-focused, local non-profit and organize a community outreach/education campaign that disseminates information on how tap water is safe and how to decrease plastic waste, including filtering at home with an Aquasana drinking water filter.
61. Sponsor/Partner local rec teams or non-profit rec teams by providing Aquasana filtered water at recreational games for the athletes and parents.