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The March of Dimes Foundation Presents “Dimes to Make a Dollar”Dinner & Silent Auction,[object Object]
Purpose,[object Object],The objective of the March of Dimes Foundation is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. The March of Dimes Foundation will accomplish this objective through research, community services, education and advocacy to save babies' lives. ,[object Object]
Goals,[object Object],All proceeds from the “Dimes to Make a Dollar” Dinner and Silent Auction will:,[object Object],go towards access to healthcare for women of childbearing age, infants and children who have been, are, or are at risk of birth defects or premature birth. ,[object Object]
	Goals,[object Object],All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will:,[object Object],Go towards research to prevent prematurity, birth defects, and infant mortality.,[object Object]
Goals,[object Object],All proceeds from the “Dimes to Make a Dollar” Dinner & Silent Auction will:,[object Object],go towards prevention and treatment programs to improve maternal, infant, and child hhas for 2010,[object Object]
Objective,[object Object],The objective of this particular PR plan and program:,[object Object],Revenue,[object Object],Traffic,[object Object],Inform Donors,[object Object],Increase Donors,[object Object],Increase Donor Donations,[object Object],Thank Donors,[object Object]
Work Breakdown,[object Object],Secure venue, food entertainment,[object Object],Invitations,[object Object],Select Feature Families,[object Object],Press Release,[object Object],Secure Donors/Sponsors,[object Object]
Partners/Donors,[object Object]
Partners/Sponsors,[object Object]
Message Points,[object Object],[object Object]
Persuasive message points will persuade guests and donors to donate funds and time to March of Dimes. ,[object Object]
	Research/Planning,[object Object],Primary Formal Research,[object Object],How many people are expected to attend?,[object Object],The estimated attendance will play a part in determining the venue and accommodations of the dinner and silent auction, along with all other details,[object Object],The research is specific and formal because the data is reliant on projected numbers,[object Object]
Research/Planning,[object Object],Secondary Informal Research,[object Object],What season and in what type of venue were past silent auctions held?  What was the average bid what type of items were most successful?,[object Object],This is necessary to project what actions will lead to the most successful event.  This will assist in carving out a budget and predicting profits.,[object Object],Evaluating past events to predict the success of future events.,[object Object]
Budget,[object Object],Print Advertisements,[object Object],Production Costs: 	$2,000,[object Object],Media Purchases: 	$5,000,[object Object],Broadcast Media Advertisements:,[object Object],Production Costs: 	$10,000,[object Object],Media Purchases: $18,000,[object Object],Direct Mail Solicitation of Sponsorship: ,[object Object],Personalized Invitation to sponsors: $3,000,[object Object],Postage: $500,[object Object],Online Advertising/Website Modifications: $1,000,[object Object],Personnel: $15,000,[object Object],Miscellaneous Costs: $2,500,[object Object],Total Cost of PR Plan: $,[object Object]
Contact Information,[object Object],Public Relations Team:,[object Object],Christie Jones,[object Object],Rebecca Holden,[object Object],Sara Mendoza,[object Object],Iman Garrett-Price,[object Object],Cherise Lee,[object Object],Sue Guerrero,[object Object]

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March of Dimes Fundraising Plan Presentation

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