Social Media Bootcamp 2013 Paul Staten-Reputation Builders Presentation Strengthening Your Reputation Through Social Media

1. The 5 W’s of
Social Media
Content
PRESENTED BY PAUL STATEN

3. Facebook
• Insights – Know your audience

4. Facebook has abilities to target
that no other social media has.
Pest Control company – Summer sales – Returned Missionary
This was the target:
This ad targets 74,000 people:Who live in the United States
Who live in Idaho or Utah
exactly between the ages of 20 and 26 inclusive
Who are male
Who like, thomas s monson, #David A. Bednar, salt lake city ut, LDS Church,
book mormon another testament jesus christ, #L. Tom Perry, #BYU Cougars,
#Latter Day Saint movement, #Joseph B. Wirthlin, #Gordon B. Hinckley,
#Utah Valley University, #Thomas S. Monson, utah football, #Ezra Taft Benson,
church jesus christ latterday saints, university utah athletics, #Mormons, lds temples,
#Dieter F. Uchtdorf, #Brigham Young University, #Southern Utah University,
#Mission president, #Boyd K. Packer, #David O. McKay, #BYU Cougars football,
#Joseph Smith, #Snow College, mormon messages, #Howard W. Hunter, #Utah Utes

5. Pinterest
*From Modea Agency Infographic Pin Feb 25, 2012
Twitter
**Pew Report August 5, 2013 pewinternet.org

6. Post things that are engaging!
• Tug at heart strings
• Current events
• Videos
• Pictures
• Contest
• Questions
If your posts get interaction
you will be seen more!

9. Watch Trends

13. Organize Social Posts

14. Branding
Social engagement
Feedback
Announcements
SEO
More Market Share
More Traffic
More Customers

16. www.repbuild.net - 801-456-0195