As entrepreneurs and business owners, the key to online success is in knowing how to make the most of time spent online. That’s where Google Plus comes in. Not just a social network, Google+ is a key component within the Google ecosystem. With integrated tools such as Google Hangouts, Google+ becomes a powerful social and marketing tool when leveraged correctly.

1. 03
HOW TO USE
GOOGLE+
TO
GENERATE
MASSIVE
EXPOSURE

2. 12
MENTAL
ROADBLOCKS
Did youHear that?
DISCOMFORT,
ANXIETY AND
STRESS!

3. IMAGINe...
Using Google+ to Generate Massive Online Exposure
1
2
3
4
Learn how to properly optimize your profile
How to compel your fans and followers to take action
Gain new connections by expanding your reach
Establish you as the go-to professional within your industry
05

4. THE POWER OF GOOGLE+
300 Million+ Active
Users
Google+ is
Google
Local Search
Social Signals
THE TIME
IS NOW

5. optimize YOUR Profile
MAXIMIZE YOUR GOOGLE+ PROFILE POTENTIAL
14

6. STEPS TO A COMPLETE PROFILE
USING ALL OF THE GOOGLE+ REAL ESTATE
Answer
client
questions
Share
your
story
Don’t
forget key
details
Share details
around the
process and
speak to specific
needs/concerns.
Tell them what
you do, why you
do it and why
they should
care.
Your profile should
include links, skills,
testimonials, success
stories, and any other
“WOW” details.

7. WRITE GREAT CONTENT
Great content, written and shared consistently, creates
meaningful relationships with your target market.
19

8. Topics?
Inspiration is
everywhere!
• Answers to FAQ
• Video explanations of your
process
• How-to’s from affinity partners,
vendors and peers
INCLUDE:
MAKE IT EASY!
KEEP A “SWIPE” FILE WITH IDEAS

9. MANAGE Contacts
Use Google+ Circles to keep in front of
the right people on a daily basis.
22

10. Pro consumer
partner
RECRUITS
INDUSTRY
PROFESSIONALS
VENDORS AND
AFFINITY
PARTNERS
BUYERS,
PROSPECTS
AND CURRENT
CLIENT
POTENTIAL
RECRUITS

11. Creating goOgle+ circles
HOW GOOGLE+ CIRCLES CONNECT YOU TO WHAT (AND WHO) IS IMPORTANT
Use Circles like
you would lists
on Twitter or
Facebook
Add people to
lists as you
follow them to
keep things tidy
Create
notification
circles to
update certain
followers
Post to “Public” to
allow anyone to
view and
comment on
your content
Share with a
select group of
people to target
your specific
message

12. JOIN NICHE SPECIFIC
COMMUNITIES
Communities connect you to the right people,
in the right place, at the right time.
26

13. Google+
communities
hyper
targeted
Like
minded
pros
recruits
Local
vendors and
businesses
Buyers
and
sellers
Find + Connect + Engage

14. GET VISUAL
Use images to boost engagement and awareness.
29

15. CREATE VISUAL APPEAL
• Intentional
• Consistent
• Valuable
Stay “On Brand”1
Always Be:2

16. USE
GOOGLE+ HANGOUTS
GOOGLE+ HANGOUTS BRING CONVERSATIONS
TO LIFE THROUGH THE POWER OF VIDEO.
33

17. INTERVIEWS1
ANSWER QUESTIONS2
SHARE STORIES3
BECOME THE
LOCAL EXPERT
GOOGLE+ HANGOUTS
CAN POSITION YOU AS
THE GO-TO EXPERT
WITHIN YOUR
INDUSTRY. PROVIDE SOLUTIONS4

18. The power of google+
“The potential for businesses and professionals is great -
don’t ever forget that this is from Google after all. Your
activities on Google+ influence search results. I’d rather be
a search engine trying to get social [than] a social site
trying to get search.” – Guy Kawasaki

19. Connect
with me on
Social
Media
http://rebekahr.com/wtplus
GRAB THE BOOK
“WHAT THE PLUS!”
TWITTER
@rebekah
radice
GOOGLE+
+REBEKAH
RADICE
FACEBOOK
REBEKAH.RADICE