Unleashing the Power of Social Media: Building a Successful Social Media Strategy
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How to effectively integrate social media into your overall marketing plan for a successful and profitable 2014.
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Unleashing the Power of Social Media: Building a Successful Social Media Strategy
- 1. UNLEASHING THE POWER OF SOCIAL MEDIA BUILDING A SUCCESSFUL SOCIAL MEDIA STRATEGY FOR 2014 IMAGINE SOCIAL WOW www.imaginesocialwow.com SOCIAL MEDIA MADE EASY
- 2. 2 IMAGINE… A BETTER WAY TO DO SOCIAL MEDIA • Know where to spend your time • Stop wasting hours in your day • Gain new connections by expanding your reach • Establish your business as the go-to professional within your community • Work a daily social media strategy that is both easy and effective. IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 3. 3 WHO WE ARE IMAGINE SOCIAL WOW JESSICA PETERSON Co-Founder, Imagine Wow and CEO, Customer WOW Project REBEKAH RADICE Co-Founder, Imagine Wow and CEO, Rebekah Radice LLC. 17 years in the mortgage and real estate industry with a focus on marketing, both online and offline. IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 4. 4 WHY IT’S A MUST THE CHANGING LANDSCAPE OF SOCIAL MEDIA CONSUMERS ARE ONLINE 97% of consumers search for local businesses online. 3. 3D MDELING 2013 Study, Relevanza CONSUMERS ARE SOCIAL 72% of adult internet users in the U.S. are now active on at least one social network.” IMAGINE SOCIAL WOW www.imaginesocialwow.com MediaPost)
- 5. 5 GETTING SOCIAL THE POWER BEHIND SOCIAL MEDIA AWARENESS Stay top-of-mind VISIBILITY Increase likeability CREDIBILITY Build influence and remain relevant in consumers’ consciousness. IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 6. 6 TAKE CONTROL BUILD A BETTER SOCIAL MEDIA STRATEGY 1. STAY CONSISTENT Consistency breeds trust and trust builds relationships 2. STAY CURRENT Keep up-to-date on all market trends and technology 3. STAY RELEVENT Share topical information that keeps you in the forefront of the consumers mind
- 7. 7 THE TOP FIVE UNDERSTANDING YOUR OPTIONS TWITTER GOOGLE PLUS Twitter is a social networking and micro blogging Google Plus is the social network of search engine service that allows users to tweet their message giant Google. It is an excellent place to establish in140 characters or less. relationships and create social relevance. YOUTUBE LINKEDIN YouTube offers a cost-effective marketing LinkedIn is your online resume and so much platform for businesses. It is to date the cheapest more. Improve your network and make form of advertising channel. connections vital to sustainability. IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 8. 8 FACEBOOK THE SOCIAL MEDIA POWERHOUSE FACEBOOK With over 1 billion active users, Facebook is a global phenomenon that continues to grow exponentially since its launch. IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 9. 9 BEGINING STAGES 6 KEY INGREDIENTS TO A SUCCESSFUL STRATEGY 1. DEFINE GOALS 2. RESEARCH 3. CONTENT Determine the WHO, Research social networks What content do you have WHAT, WHERE and and your audience. Know that can be repurposed for WHEN of your plan. where they spend their time. social media? 4. GET INVOLVED 5. GET FACE-TO-FACE 6. TRACK & MEASURE Get in the conversation! You Create deeper, more Track, measure, analyze and can’t hide behind an avatar. meaningful relationships. adjust. Your top four ‘mustdo’s’ of social strategy. You must engage! IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 10. 10 DIVING IN KEY QUESTIONS TO ASK BEFORE YOU BEGIN • WHO are you trying to reach? • WHAT makes you unique? • WHERE will you find your potential customers? • WHEN will you post content? • WHY are you using social media? • HOW will you connect with the right customers? IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 11. 11 STEP 1: LAUNCH APPROACH AND EXECUTION 1. TACTICAL APPROACH APPROACH 2. MAIN OBJECTIVE RESULTS OBJECTIVE 3. SHORT TO LONG TERM FOCUS 4. DESIRED RESULTS FOCUS IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 12. 12 DIFFERENTIATION STAND OUT FROM THE CROWD DEFINE YOUR USP CONTENT COMPLETE BIO’S CUSTOMIZE GIVE IT AWAY GRAPHICS IMAGINE SOCIAL WOW www.imaginesocialwow.com LANDING PAGES
- 13. 13 MARKETING FUNNEL CREATING YOUR CAPTURE SYSTEM STEP 1: LEAD GENERATION STEP 2: LEAD QUALIFICATION STEP 3: LEAD CONVERSION STEP 4: LEAD MAINTENACE IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 14. 14 STEP 2: MANAGEMENT CREATING CONSISTENCY SPREAD YOUR MESSAGE How will you get the word out and manage your social media consistently: Third party tools: • Hootsuite • Sprout Social • BufferApp MANAGE RELATIONSHIPS Stay connected, listen in on conversations and be proactive in your approach. IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 15. 15 THE ROI OF SOCIAL TURNING SALES INTO LEADS CONVERTING SALES TO LEADS: LAUNCH THE ROI OF SOCIAL MEDIA How to set up and maintain a winning social media strategy! OPTIMIZE IMAGINE SOCIAL WOW www.imaginesocialwow.com MANAGE
- 16. 16 STEP 3: OPTIMIZATION HOW TO BEST LEVERAGE YOUR SOCIAL NETWORKS 1. CROSS-PROMOTE FACEBOOK 2. CLAIM YOUR VANITY URL’S 3. ADD YOUR SOCIAL NETWORKS TO YOUR WEBSITE AND BLOG YOUTUBE GOOGLE PLUS 4. CREATE ADS TWITTER 5. DESIGN A PERSONALIZED LOOK AND FEEL LINKEDIN IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 17. 17 BUILDING BUZZ GETTING THE WORD OUT 1. SHARE 2. ENGAGE 3. PROMOTE IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 18. 18 6 GOLDEN RULES BUILD AWARENESS AND LOYALTY KNOW YOUR MARKET GIVE, GIVE AND GIVE SOME MORE BUILD RELATIONSHIPS CULTIVATE RELATIONSHIPS STAY CONSISTENT REASSESS AND ADJUST
- 19. 19 YOUR HOMEWORK CREATING A SOCIAL MEDIA STRATEGY DEFINE YOUR GOALS Determine specific social media objectives and goals. ENGAGE GOALS RESEARCH Know where your clients spend their time and how they consume content on social media. RESEARCH ENGAGE Join the conversation and begin forging relationships. IMAGINE SOCIAL WOW www.imaginesocialwow.com
- 20. YOUR CHECKLIST READY TO CAPITALIZE ON THE POWER OF FACEBOOK? DOWNLOAD OUR FREE FACEBOOK MARKETING CHECKLIST! http://bit.ly/imaginefaceb ook
- 21. 21 LET’S CONNECT! CONNECT WITH JESSICA: TWITTER: @CUSTOMERWOWPROJECT FACEBOOK: JESSICACUSTOMERWOWPROJECT CONNECT WITH REBEKAH: TWITTER: @REBEKAHRADICE FACEBOOK: REBEKAH.RADICE