With over 350 million active users on Facebook and Twitter growing exponentially, social media and its power as a recruiting tool has become too large to ignore. Although creating a recruitment strategy that incorporates these new tools can seem like a daunting task, we've compiled the most experienced professionals in social media to ensure that you succeed in this process. Integrating Twitter, Facebook and other social media platforms into your recruitment process can seem overwhelming. - How-to Use Social Media to build relationships and recruit top talent - The importance of online employment marketing and branding to your recruitment strategies - How to monitor and manage online conversations This presentation was given as part of the keynote address at the 2010 Recruitment Strategies for Success - Thursday, March 25th, 2010 Event was presented by Jobing.com @JobingDallas #rsdfw Christopher Hoyt aka: RecruiterGuy @TheRecruiterGuy www.RecruiterGuy.net

1. Social Media to Monitor Your Brand (and engage job seekers!) Christopher Hoyt, PHR Associate Director of Talent Attraction @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

2. What We’re Talking About… @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt Brand What’s our brand? How can we monitor/audit this? Who should engage ‘those’ people? Goals Why create goals? How do we make them measureable? So what?! Examples How is it being done? What’s the ROI on some of the efforts? What’s next? (for you!)

4. Company Brand vs. Employment Brand

5. Are Recruiters Responsible for “Branding”?Employer Brand Company Brand

7. Company Brand vs. Employment Brand

8. Are Recruiters Responsible for “Branding”?Employer Brand Company Brand

9. What is Everyone Saying About Us? Audit your brand – Reach, Engagement, Outcome! @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

10. What is Everyone Saying About Us? Audit your brand – Reach, Engagement, Outcome! @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt Simple & Easy: Google Alerts, GlassDoor.com, Topix, Niche Sites (RSS), etc.

11. What AT&T Uses… @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

12. Creating Goals around Social Recruiting @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt “It is not enough to take steps which may some day lead to a goal; each step must be itself a goal and a step likewise.” – JOHANN WOLFGANG VON GOETH ? Ask yourself (and your team!)… WHY should we do this? WHAT do we want to accomplish? WHO are we targeting? WHERE are is our audience engaged? WHEN do we measure and deliver?

13. Why 21st Century Recruiting… @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt Recruiting becomes about Connecting… …not hoarding aged resumes! Talent Networks instead of Talent Pipelines!

15. Accountability

16. Standard Practices@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

17. Partnerships = Success @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt Career Engagement doesn’t always start on a career page.

19. Interactions

21. Watching Your Brand on Twitter @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt The Social Butterfly of Social Recruiting @attJOBS

23. Email Notifications

24. Threaded Conversations

25. Multiple users

26. Multiple accounts

27. Notes

28. Scheduling

29. FREE (beta)For Instance… 6 5 4 3 2 1

30. Search and Track @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

31. Search and Track @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt Measuring Influence (a whole different presentation!)

33. Discussions

34. Questions & Answers@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

35. I’m Watching… Now What? @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt Monitoringyour brand through Social channels is good. Managingyour brand through Social channels is GREAT. Measuring your employment brand and engaging candidates through Social channels is Game Changing!

36. Measuring Return @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt Drawing smart conclusions around (social) media… January - February 1,289 Tweets 6,053 Clicks 4.7 Clicks per Tweet 99 Only spent… $ 7% 420 Applications – YTD ~5,000 before end of year

37. Q & A Social Media to Monitor Your Brand (and engage job seekers!) Christopher Hoyt, PHR Associate Director of Talent Attraction @TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt