This is my presentation for PubCon 2009 where I was asked to speak to the audience about how to publish videos online and integrate video publishing for websites. In this presentation, you will learn about various ways to host video online, publish videos to your website, and best practices for publishing web video. Hope that you enjoy.

1. Video Publishing & Website Integration Best Practices

2. 3 Options for Website Video Publishing Environments Self-Hosted Online Video Platforms (OVP, e.g. Brightcove) Post & Embed (Social video, e.g. YouTube) Things to Consider Purpose for video? Sales & Marketing Customer Service, How-to HR, Internal Marketing, Training # Videos Monetization strategy (ROI) IT resources? Need deep integration? To Host or Not to Host

3. Advantages / Disadvantages

4. Self-Hosted Video

5. Use-Cases Few videos No need for integration Good technical resources Advantages Complete control File formats, delivery, players, monetization Disadvantages Need resources for: Storage Delivery Integration So You Want to Host your Own Videos

6. Use Flash Player/Container – Ubiquitous SWF NOT a movie – player only File Formats & Compression? Flv vs. mp4 vs. m4v vs. mov vs. wmv, etc… .h264 vs. MPEG-2 vs. Vorbis, etc… First – What Type of Video File/Format? 99% as of 11/1/09

7. Recommendation Mp4 .h264 codec w/AAC (audio) Highest quality for file size Supported by: Mac, PC, Flash 9+, iTunes Mobile devices (iPhone, etc…) Broadcast Blue-Ray Tools for Transcoding Sorenson Squeeze Macromedia Flash Media Encoder Handbrake (free) Encoding.com VideoRX.com Transcoding Videos – What Compression?

8. Delivery Best Practices Lots of video? – You’ll Need a CDN (content delivery network) Recommendations Amazon S3 + Cloudfront✔ Akamai Bitgravity, etc… Players Custom branding, interactivity, analytics? Recommendations: JW Player/Longtail✔ Flow Player Macromedia Flash Getting Video to your Users - Delivery

9. Video Hosting Platforms

10. “An online video platform is a free or fee-based self-service platform that offers hosting, encoding, customizable & embeddable players, and metrics for organizations that wish to upload and distribute their own video content.” Dedicated Video Hosting Platforms

11. Shopping for an Online Video Platform Evaluate Options Monetization Customization Interactivity Analytics DIY or plug-n-play Plugins & API Get under the hood – test-drive Most offer free trials Month to month agreements What’s their migration policy? Choosing the Right Video Platform

12. Dedicated Online Video Hosting/Delivery Platforms All-Purpose Brightcove, Vzaar, Fliqz, Bitsontherun, Ooyala, Kaltura, Sorenson 360 60 +  Vidcompare.com Sales & Marketing Veeple, Wistia Live Ustream.tv, Livestream.tv (formerly Mogulus), Justin.tv Wordpress Tons of plug-ins available (JWPlayer, Kaltura, etc…) Video press Dedicated Video Hosting Platforms

13. Advantages – Less Expensive, simple to use, social nature All – Social nature, destination sites… YouTube = Free, easy to use, large audience, etc… (rights->YouTube) Vimeo= Inexpensive, HD, customizable player (no products) Blip.tv = Cheap, customizable players, ad support, syndication, iTunes Viddler= Customizable players, HD, syndication, in-video commenting Post & Embed – “Social Video Platforms”

14. Hosting with YouTube

15. Recommendations/ Guidelines for Uploading to YouTube HD – best quality, multiple options 16:9 Aspect Ratio Recommended (4:3) letterboxed Resolution HD = 1280x720 Else = 640x360 (16:9), 480x360 (4:3) Mp4 file format .h264 video compression AAC or MP3 audio compression Frames per second: 30 Maximum length: 10:59 (we recommend 2-3 minutes) Maximum file size: 2 GB (still says 1G, but trust me) Uploading to YouTube

16. YOUTUBE Hacks & Tricks – Customize Embed Code New embed code will be changing soon – currently not XHTML complaint Turn off title & ratings &showinfo=0 Turn off search and related &showsearch=0&rel=0 Turn off annotations &iv_load_policy=3 Custom Size? = Use 16:9 + 25px height Width(9)=Height(16) – 25px Want a custom player? Use Chrome-less Player (YouTube API) JW FLV Player YouTube Embed Hacks

17. Web Video Integration Best Practices

18. Creating a Video Section – (Multiple Videos) Subdirectory vs. subdomain Depends on resources Subdirectory preferred – i.e. site.com/videos/ Don’t make it difficult for users to find Prominently link to your video section Incorporate video results within your own site search Help search engines find your video content MRSS feeds, XML Sitemaps Best Practices for Website Video Integration

19. Creating a Video Landing Page 1 Video/URL Unique URLS w/Keywords Use Embedded Players Not Pop-ups, not lightbox Optimize the Video Landing Page SEO principles for titles, URLs, metadata, H1, etc… Keyword anchor text to URLs Provide Context to Surround Video (accessibility/SEO) Contextually related links (products, videos, articles) Related on-page text (tags, transcripts, comments) Best Practices for Video Landing Pages Video Landing Page Anatomy

20. Consider distribution outside your site YouTube for sure iTunes Tools: tubemogul, heyspread Enable social interactivity People like to share videos Social bookmarking, embedding, commenting & rating Create compelling thumbnails Eye-catching Relevant High Quality Other Tips for Website Video

21. Thank You Mark R. Robertson, Founder www.reelseo.com Twitter.com/reelseo Facebook.com/reelseo