2. Outline
• About YouTube.
• Getting started.
• YouTube Essentials.
• YouTube on Mobile.
• YouTube Community Guidelines.
• YouTube Business.
• Statistics About YouTube.
• Careers.
3. About YouTube
• YouTube is a video sharing
website created in 2005 by
three PayPal employees:
Chad Hurley, Steve Chen,
and Jawed Karim.
• YouTube's vision is to give everybody a
voice, to evolve video, and to make
YouTube partners and advertisers
successful.
5. YouTube Essentials
Watch:
• Like: click on the “like” icon to let others know
• Comment: responding to a video by adding a comment.
You can also rate others comments by clicking “Vote Up”
or “Vote Down”. The highest rated comment gets the top
spot beneath the player.
• Rent a Video: renting full length featured movies by
clicking “Rent”. Your YouTube account must be
upgraded with your billing information for this feature
• Suggested Videos: after watching a video, click on the
suggestions column for related videos.
6. YouTube Essentials
Discover:
• Search: type a keyword, subject or video title to
search for.
• YouTube Charts: check it for the list of the top
videos. It can be categorized by popularity, date
range, and content category.
• Subscribe: click the subscribe button if you liked
a video and the persons latest videos and recent
activities with be delivered to your homepage to
keep you updated with their activities.
7. YouTube Essentials
Share:
• Share a video using social networks, email or blog by
clicking the Share button.
• YouTube provides users with a code to add a video to
their blog or webpage, by clicking the Embed button you
get color and size options and then copy and paste the
code into the HTML on your site or blog.
• Autoshare: automatically share your favorite videos with
your friends on your social network by linking your
YouTube account with your Twitter, Facebook,
MySpace,.. and choosing the activities you’d like to
share.
8. YouTube Essentials
Personalize:
• Channels: your YouTube account homepage.
Personalize it by choosing the background
color, formatting and module options.
• Favorite: when you like a video add it to your favorite list
which will make it easier for you to return to it when
needed.
• Build your Queue: as you find more videos you like, click
Add to” and the videos will be added in a queue and so
that you can watch them later continuously by clicking
on “Autoplay”.
9. YouTube Essentials
Upload:
• Video Editor: edit your video on YouTube
without installing a software. Trim the length of
the video, combine your videos and add
transitions between video clips.
10. Mobile Player for YouTube
First, go to blackberry application world,
search for YouTube Click on download..
Ones it finishes downloading Sign in to YouTube with your
, you can find it on your home screen YouTube or Google account
11. YouTube Community
Guidelines
• Respect the YouTube community.
• Don’t cross the line, follow YouTube rules:
1. Don't post videos showing bad stuff.
2. Respect copyright.
3. YouTube encourages free speech and defend everyone's right to express
unpopular points of view. But it doesn't permit hate speech .
4. Do not Spam: create misleading descriptions, tags, titles or thumbnails in order to
increase views.
12. YouTube Business
YouTube makes money through advertisers:
• Advertisers are interested in running campaigns.
• Advertisers can buy ads on YouTube’s homepage, search result pages, and
within the videos themselves.
• Advertisers also run contests and sponsor events such as concerts and
holiday promotions.
13. Statistics
• 60 hours of video are uploaded every minute, or
one hour of video is uploaded to YouTube every
second
• Over 4 billion videos are viewed a day
• 70% of YouTube traffic comes from outside the
US
• In 2011, YouTube had more than 1 trillion views
or almost 140 views for every person on Earth
14. Career
Current openings
• Administrative
• Advertising and Enterprise Sales
• Business Operations and Development
• Finance
• Legal and Public Policy
• Marketing and Communications
• Product Management
• Software Engineering
• User Experience YouTube is headquartered in San Bruno, California
16. References
• Fahs, C. (2007). How to do everything with YouTube . New York.
• Lacy, S. (2008). The story of YouTube. Richmond: Crimson.
• Miller, M. (2009). YouTube for business : online video marketing for any business . Indianapolis: Que.
• Youtube. (n.d.). Community Guidlines. Retrieved April 30, 2012, from YouTube:
http://www.youtube.com/t/community_guidelines
• Youtube. (n.d.). Frequently Asked Questions. Retrieved April 30, 2012, from YouTube:
http://www.youtube.com/t/faq
• Youtube. (n.d.). Getting Started. Retrieved April 30, 2012, from YouTube:
http://www.youtube.com/t/about_getting_started
• Youtube. (n.d.). Statistics. Retrieved April 30, 2012, from YouTube:
http://www.youtube.com/t/press_statistics
• Youtube. (n.d.). Youtube Essentials. Retrieved April 30, 2012, from Youtube:
http://www.youtube.com/t/about_essentials
