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I hope mobile kills
advertising
 
Daniel Patricio
Why we hate advertising
1.Disruptive 
2.Misguided
3.Flat
What are the goals of the Marketer?
• Increase awareness
• Increase brand comprehension
• Drive customers to action
We need advertising
We just need to approach it differently
Why mobile is important
• Adoption
• Communication
• Multimedia
What can we do with it?
Smart targeted advertising
• location
• needs
• identity
• Provide and suggest solutions
• no more shouting
Where do we go from here?
• Mobile is not a medium but a conduit
• Not just push but provide
• Smarter is better
Daniel Patricio
@danielpatricio
danielpatricio.com
Daniel Patricio
@danielpatricio
danielpatricio.com

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Daniel Patricio: I Hope Mobile Kills Advertising