Crash Course in SEO

CRASH COURSE IN SEO Tips and tools for promoting exposure to your website, via search engines (Google, Yahoo, MSN, etc) Joshua Sciarrino [email_address]

Assumed Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My Goal = Three Main Concepts (and two bonuses) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Outline of what IS Covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Things NOT Covered in this Webinar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is SEO? – Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is SEO? – (cont.) ,[object Object],[object Object],[object Object],Our Source: Hubspot

Search Engines – Who? How much? Sources : Hitwise 06-07; Compete.com 07-08; ComScore 07-08; Analysys International 08; MarketingVOX 06; 1ere Position 07; LiveInternet.ru 07; 50bang.com 07; Webcreate.ga-pro 08 Search Engine US UK Rest of the World Exceptions Google 70% 88% 70% Russia (31%), China (20%), Japan (27%) Yahoo 20% ~7% 20% Japan (64%) MSN 9% ~6% 5-10% None Top 3 totals ~99% ~95-100% ~95-100% N/A Others ~1-4% ~0-5% ~0-5% N/A

Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Refuge Design 2008

Google – How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pagerank ™ or ‘PR ™ ’ Inbound links, every link is NOT equal Anchor text Text Relevance Plain Text on a Webpage How it corresponds to the Website

Google Pagerank ™ – It changed Search ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Pagerank ™ - Averages

Google - Text Relevance ,[object Object],[object Object],Used cars in Florida Golfing in the UK My Used Cars

Google Manual 10% editing ,[object Object],[object Object],[object Object],[object Object],Source: Refuge Design 2008

Things to note ,[object Object],[object Object],[object Object]

Yahoo! & MSN ,[object Object],[object Object],[object Object],[object Object]

Differences between G vs. Y/MSN ,[object Object],[object Object],[object Object],[object Object],[object Object]

Simple Put – Only One To Optimize for now ,[object Object],[object Object],[object Object],[object Object]

Time to Announce the WINNER of 250$ Pick One!!! Congrats!!! Rewarding Good Behavior (The desire to learn) Sources: www.ferndave.com/ccc/ & http://thefuntimesguide.com/2008/04/cmt_music_awards_2008.php & http://www.sizzledcore.com/2008/07/16/apple-ipod-touch-firmware-115-released/ & http://www.breakitdownblog.com/iphone-review-part-1-of-3/

[object Object],The General Concepts to Search Engine Optimization

STEPS to do SEO (white hat seo) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Research & LongTail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples: Dog Vs. Dogs How to feed a dog? Cleaning a dog vs. How to clean a dog? Great Dog Collars for x type dogs

Content Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: SEOmoz

On-page Optimization – Keyword Placement ,[object Object],[object Object],Source: FashionMista Source: SEOmoz ,[object Object],[object Object],[object Object],[object Object]

On-site Optimization – Architecture and Internal Linking ,[object Object],[object Object],[object Object],Source: SEOmoz

Don’ts to On-site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do’s to On-site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Link Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’ts to Off-site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do’s to Off-site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

List of SEO Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],BONUS: How to Hire An SEO Source: HulaSoftware

Hiring an SEO (Third party person/company) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Important: Always start with Google, Yahoo!, and MSN’s guidelines. Skim through SearchEngineLand or another Search Engine News website and the past month’s articles and look for ‘bad practices’ and ask the ‘SEO’ their opinion on these ‘bad practices’. Chamber Member, don’t forget to look in your mailbox, we will send you a questionnaire for when you want to outsource.

Most Important – Your Feedback ,[object Object],[object Object],[object Object],[object Object]

Example Feedback (Bad=General; Good=Specific [answer WHY]) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Me – Refuge Design – Joshua Sciarrino ,[object Object],[object Object],[object Object],[object Object],[object Object],Joshua Sciarrino (Sure-Reno) Cell: 727-366-6474 [email_address]

Crash Course in SEO

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