"Accelerate Sales With Marketing Automation": At this webinar, Gavi Zeitlin, digital marketing consultant and bestselling author of "Email Marketing Automation", discussed: • Use and abuse of Email Marketing Automation • Understanding your market & your potential customer • Techniques for setting up your lead capture funnel • Practical steps for developing an automated lead generation system on your website • Using content to elicit immediate response to your emails View the webinar here http://bit.ly/RegWebGV

1. Presenter
Name:
Gavi Zeitlin Date: April/ 30/2014
Email Marketing Automation:
How any business can automate lead generation and sales on their website
Hashtag: #EmailAutomation

2. #EmailAutomation
Housekeeping
Unmute computer speakers
Slides and recording distributed via email afterwards
Submit questions via the Q&A panel through Go-to-Webinar
Hashtag: #EmailAutomation

3. #EmailAutomation
About the Presenter
 A digital marketing consultant with more then 7 years of experience in
direct response marketing
 The author of the #1 best selling book “Email Marketing Automation”
 His email and content strategies have generated millions of dollars for
the companies that he's worked for
 He’s been an integral part to building a startup that was recently
acquired by a Fortune 200 company
Gavi Zeitlin
Bestselling Author & Digital
Marketing Consultant

4. #EmailAutomation
About Regalix
 An award-winning Co-Innovation company that leverages technology and
marketing to help companies grow.
 Forefront of Innovation
o Digital Marketing Services
o Technology Enabled Services
o Regalix Labs
 Multi-disciplinary Leadership Team & Strong Advisory Board, 175+ Team
 Fortune 500 and Venture Backed Customers (B2B and B2C)
 Global Operations: HQ in Silicon Valley, 2 Offices
 Industry Recognition

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Free Downloads
Gavi Zeitlin
Bestselling Author & Digital
Marketing Consultant
Download Now

6. #EmailAutomation
What you will get from this presentation
• How to structure your website to capture leads.
• How to turn those leads into customers.
• How to utilize the “Buyers Triangle” with marketing
automation to capture up to 67% of new buyers in your
market.
• The 3 key metrics to focus on to sharpen your lead
generation machine.

7. #EmailAutomation
What is Marketing Automation?
“Marketing systems which are set up to
automatically send relevant messages to
prospects and customers depending on what
stage they’re at in the buying process.”

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Marketing Automation Example
Website with no lead
capture
Comes to site Doesn’t find
anything of
interest/is
pulled away
from the
computer/isn’t
ready to buyLeaves siteMissed
opportunity

9. #EmailAutomation
Website with lead
capture
Comes to site
Downloads
free relevant
information in
exchange for
an email
address
Marketing
automation
system sends
Dave additional
information
about the
product/service
Dave
Dave, after
having all of his
objections
addressed is
ready to
purchase.
Dave buys

10. #EmailAutomation
Direct Marketing with Email
• Extremely high ROI
– Traditional advertising 1:2 ROI
– Email Marketing, up to 1:42 ROI (What Counts)
• Very personal – most people communicate via email with
their close friends
• Can be entirely automated

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Buyers Triangle

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Structuring Your Website for Lead Capture
• Mindset shift
– Your website is not an online brochure. It has the
potential to be your top salesman, who works 24/7 for
free.

13. #EmailAutomation
Stages of the Marketing Cycle
• Attracting Prospects
• Lead capture
• Product/Service education
• Sale
• Follow up
• Up selling and cross-selling

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Website Sales Structure
Headline: Designed to grab the visitors interest
Copy on the site should be pain/problem oriented with the goal of
offering information for an email address
Off-site, the emails build the relationship and
encourage more questions
Overcome all objections to lead to the sale

15. #EmailAutomation
Logo/Nav BarLogo/Nav Bar
This website will solve all of your problems!
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This website will solve all of your problems!
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The 5 most
dangerous trends
facing lawyers in
today's changing
market. Download
your free report:
Name:________
Email:________
The 5 most
dangerous trends
facing lawyers in
today's changing
market. Download
your free report:
Name:________
Email:________
The 5 most dangerous trends facing lawyers in today's changing
market. Download your free report:
Name:__________
Email:__________
The 5 most dangerous trends facing lawyers in today's changing
market. Download your free report:
Name:__________
Email:__________

16. #EmailAutomation

17. #EmailAutomation

18. #EmailAutomation
ABS Company Presents
The Ultimate Guide to Increasing Leads from
Your Website
No
I have enough leads. I don’t
need more business.
No
I have enough leads. I don’t
need more business.
YES!
Send me my free guide
YES!
Send me my free guide
Bounce Exchange

19. #EmailAutomation
Offering a Lead Magnet
Types of value
– White paper/reports
– Pricing information
– Spec sheets
– Tips and guides
• End with a call to action.
The goal is to give something that will help with the decision-
making process.

20. #EmailAutomation
The Secret to Closing
• Follow up “drip” emails
– Being helpful vs. selling
– Goal is to address objections and educate
– Each email must contain direct CTA
– Qualifying leads
– Up to an increase of 451% in qualified leads (average
337%)

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3 Key Metrics to Focus on
1. Open rate
– For all emails
2. Click-through
3. Conversion Rate
Test everything!

22. #EmailAutomation
Recap
• Email marketing - up to a 1:42 dollar ROI.
• Approaching your website to generate leads and sales.
• Sales structure of a website.
• Mindset shift from “online brochure” to a website that sells.
• How using the Buyer’s Triangle you can carve out more
market share – up to 67% of new customers.

23. #EmailAutomation
References
• Book: Email Marketing Automation – E-book available on
Amazon
• Bounce Exchange www.bounceexchange.com
• Ontaport http://gavizeitlin.com/ontraport
• Aweber http://gavizeitlin.com/aweber

24. #EmailAutomation
Call to Action
• Download the Email Copywriting Checklist at http://gavizeitlin.com/regalix
• Put up an email capture – Today!
• Consultations: Gavi@GaviZeitlin.com

25. #EmailAutomation
 Do join us for our next webinar titled, “Video Marketing: From Brand to Demand” on
Tuesday, May 20, 2014, 1:00PM ET/10:00AM PT
 Speakers
Mani Iyer, CEO & Founder, Lasse Rouhiainen
Kwanzoo Inc Author, Speaker, Trainer
 Visit our page http://bit.ly/1iFUbDm to explore more on Video Marketing
 Also visit http://bit.ly/1fFhmeb to read more on Marketing Automation
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Get in Touch
 If you have any questions about this webinar please feel free to get in touch with us at
marketing@regalix-inc.com
 For more information on Regalix visit: www.regalix.com
 For more information on Gavi Zeitlin visit: http://gavizeitlin.com/regalix/
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