Role of Social Media in Business Planning for 2010
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The document summarizes a presentation about the role of social media given by Hardy Alexander. It discusses how social media has evolved, how companies are using social media, what results to expect in 2010, how to measure ROI of social media, and includes case studies of how Dell, BreakingPoint and a performing arts company used social media. It also provides information about Regalix, the company giving the presentation.
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Role of Social Media in Business Planning for 2010
- 1. Role of Social Media – Planning for 2010 © 2006 Confidential | intelligent marketing & technology solutions Hardy Alexander, General Manager Regalix India January 18th, 2010
- 4. Social Media: How has it Evolved? © 2006 Confidential | intelligent marketing & technology solutions
- 5. Social Media Landscape: Explosive Growth Image Source: fredcavazza.net © 2006 Confidential | intelligent marketing & technology solutions Which Social Media Marketing channel is the best for your business & why?
- 7. Social Media: What are Companies Doing? © 2006 Confidential | intelligent marketing & technology solutions More than 60% of Fortune 1,000 companies with a website will connect to or host some form of online community to build customer relationships. – Gartner Inc Among small business owners who use social networking, the top benefits cited include generating leads (50%), keeping up with the industry (45%), and monitoring online conversations (44%) Source: eMarketer.com
- 8. Social Media: How Have Businesses used Social Media? © 2006 Confidential | intelligent marketing & technology solutions Source: eMarketer.com
- 9. Social Media: B2B & B2C Businesses © 2006 Confidential | intelligent marketing & technology solutions Source: eMarketer.com
- 11. Social Media in 2010: What results to Expect? © 2006 Confidential | intelligent marketing & technology solutions
- 14. Social Media in 2010: Way forward © 2006 Confidential | intelligent marketing & technology solutions
- 23. Domain Expertise UCLA x i gnite ICICI BANK © 2006 Confidential | intelligent marketing & technology solutions
- 25. Thank You © 2006 Confidential | intelligent marketing & technology solutions US 3000 Bridge Parkway, Suite 101, Redwood Shores CA 94065, USA Bangalore 2nd Floor, Zam Zam Centre #26, Infantry Road Bangalore 560 001 India New Delhi B-56, Sector 4 Noida 201 301 India Chandigarh 415, Sec 8 Panchkula 134109 India