1. Brand Presentation

2. Gems & PEARLS
GEMS & Pearls
Our Brand Statement
FEEL THE BEAUTY
We believe beauty is a state of mind, a life-affirming and passionate attitude that
joins a woman throughout her life. In its wisdom, nature grants unique beauty to
each age.
Beauty goes beyond appearances. It is the awakening of your senses, the
sweeping emotion of feeling good about yourself and living at your best.
At GA-DE we put our heart and expertise into making
skincare and make-up that helps men and women express
their inner beauty. We take delight in the knowledge that
our customers are feeling their beauty with extra verve
and exuberance, every moment of the day.

3. Brand Concept
GEMS & PEARLS
Since the dawn of civilization, man has mined the depths of the earth
and oceans to extract a treasure trove of Gems & Pearls. Revered for their
mystery and awesome beauty, these natural wonders have adorned
women since the beginning of time.
Gems & Pearls inspire us with their timeless beauty and elegance.
GA-DE has discovered their unique powers: the harmony of jade and
malachite, the purity of amethyst, the natural iridescence of pearl and
the energy of tourmaline. We've infused these unique properties into
our products, offering you a totally new beauty experience.

4. GEMS & PEARLS
Body & Soul
At GA-DE we believe beauty is an awakening of the senses, a harmonious meeting of mind,
body and soul.
Through Lithocosmetic ®, GA-DE uses gemstones as active ingredients in its cosmetics to
help restore the body’s natural equilibrium, re-establishing the skin’s delicate balance.
Through myriad skin interactions, precious stones transfer their vibrational energy,
triggering positive effects on the skin’s beauty.
Amethyst: Harmonizes the skin impurities.
Citrine: Improves the skin’s complexion.
Diamond Powder: Promotes skin generation, improving the skin’s
complexion.
Tourmaline: Enhances the skin’s radiance, reinforcing the skin’s
shine and energizing the skin by microcirculation.
Jade Stone: heighten balance and inner harmony,
improving skin elasticity.

5. GEMS & PEARLS
Jewellery for your Skin
Our GEMS & PEARLS make-up and skincare products bring the unique experience of
wearing jewellery closer than you ever imagined – at the surface of your skin. Skincare
with precious mineral extracts of Jade, Malachite, Tourmaline, Citrine and Amethyst.
Shimmering lipsticks, glosses, nail polishes and powders with the lustre of a million
pearls.
As beauty must constantly reinvent itself, GA-DE continues innovating with original,
harmonious textures, fragrances and colors.

6. GEMS & PEARLS
Color Cosmetics
Earth & Sea
Our Earth and Sea mineral loose powder is enriched with nourishing Dead Sea
Minerals to smooth and tone the skin, as well as powdered precious Jade stone.
Known as the “stone of heaven”, jade stone is traditionally renowned for its ability
to promote healing and enhance skin elasticity. This ultra-fine, silky powder also
features antioxidant and anti-ageing extracts of Malachite, as well as the energizing
and protective properties of Tourmaline, Citrine and Amethyst to rejuvenate the skin
and enhance its appearance.

7. GEMS & PEARLS
Color Cosmetics
ICON DESIGN
PEARL SUBLIME
SPECIAL EDITION 2010
A luxurious, ultra-smooth Powder Featuring
three harmonious shades in an alluring design. Containing pure
pearls for a glowing, radiant complexion.

8. GEMS & PEARLS
Color Cosmetics
ICON LACE
PEARL GRACE
SPECIAL EDITION 2011
A prestigious new collection, paying tribute to the world's
most alluring and sensual design: LACE.
This timeless symbol of classic femininity is now being given
a delicate modern twist by the Icon Lace Limited Collection,
featuring Eye Shadows, Bronzing Powder, and Blush. Every
item is uniquely formulated with pure glistening pearls to
provide a cool, glowing look.

9. GEMS & PEARLS
Skin Care
DIAMONDS
RADIANCE DAY CREAM
SPF 6
With Diamond Powder
All Skin Types
Contains pure, precious Diamond Powder, renowned for its
ability to stimulate microcirculation and improve the skin’s
complexion.
Enriched with an exclusive Crosslinked Silicone Elastomer,
a Wrinkle Preventing Agent, a Moisturizing and Activating
Complex, Shea Butter, Vitamin E and Natural Plant Extracts,
Radiance Day Cream offers your skin a powerful anti-wrinkle
effect as well as luxurious glow.

10. GEMS & PEARLS
Skin Care
HYDRA EVOLUTION
ANTI-AGEING DAY CREAM • JADE STONE THERAPY
New range of anti ageing skin care products.
Rich, restoring skin firming creams enriched with powdered
precious Jade stone; renowned for healing properties
improving skin elasticity and suppleness for a smooth and
vibrant skin appearance.

11. GEMS & PEARLS
Skin Care
GOLD
PURE GOLD POWER
FOR YOUR FACIAL SKIN
The GOLD line features:
•Pure Gold – Enhances the skin's vitality
and suppleness.
•BioNymph Peptide – Stimulates collagen
production, and delays the appearance of wrinkles.
•Precious Gemstones – Help to revitalize and
heal the skin.
•Seaweed Extract, Hyaluronic Acid, and Shea Butter
– Enrich the skin with moisture.
The results: Skin that is smooth, firm, and glowing with
vitality and health.

12. Company
COMPANY PROFILE
• Founded in 1985.
• Located in Industrial Zone of Netanya city 30 km
from Tel-Aviv.
• Established on 6500 sqmt.
• 580 employees with Logistics, Planning, R&D, Quality
Control, Product Development, Finance, Warehousing &
Invoicing, Customer Services and Administration.

13. COMPANY
Structure
President
General Manager
Operation Trade & Commerce Research Develop. Chemist Finance Logistics
Export Invoicing Export Creative Product Develop. Production Warehousing Distribution
Business Develop. Trade Sales & Marketing Customer Service Bookkeeping Economist
Invoicing Local Market
Q.C Laboratory Planning
Packing

14. COMPANY
Human Resources
• We believe that excellent human resources is the key
to success.
• We believe in corporate spirit.
• Training programs are organized including outsourcing
training sessions to motivate our employees.
R&D
Exciting creative ideas are converted into innovative and
high quality marketable products.
A large team of chemists constantly studies new
techniques in full cooperation with the marketing
department.

15. COMPANY
Production- Filling- Logistics
The Production located in Netanya comprises 6500 square meters for
high level processing, quality and optimal safety in conformity with GMP
and ISO-9001 regulations.
A vast filling logistics facility is equipped with automatic, semiautomatic
and manual multifunctional machines.
Microbiological tests are performed for each production batch by a
specialized external laboratory.
Compatibility tests are performed by the Quality Control department.

16. COMPANY
Brand Profile
• Leading Cosmetic Brand in Israeli market.
• Target Audience: A full spectrum range of
products for women at all ages.
• 412 points of sales in local market.
• Color Cosmetics: 580 S.K.U
• Skin Care: 48 S.K.U
• Fragrances: 30 S.K.U

17. COMPANY
Brand Profile
Wide range of make-up products along with a high quality
of skin care line & fragrances, create a
"one-stop-shop" for consumers.
Our products are presented to the market with a clear
explanatory leaflet in languages relevant to our varied target
markets.
We aim to make every new developed product pleasurable
for consumer use.
Inspired by imagination, our marketing department works
in close contact with our R&D and logistics departments to
promote new moulds to achieve added value for the brand.

18. COMPANY
Products Preview

19. COMPANY
Client Addiction
Creating a tight relationship with our clients allows us to care for their
needs, think of them constantly and ensure their interests are being
looked out for.
Outstanding service and excellent quality are the fundamental
requirements of everything we do.
We strive for perfection throughout all marketing and product
development activities adapting our customers' needs and culture.
Our brand was awarded by the largest and most prestigious and expert
luxury chain store "SUPER-PHARM" in Israel with 165 shops as:
"BEST SUPPLIERS OF THE YEAR IN COSMETICS "nomination during 9
consecutive years.
This award is based on sales, quality, service, ethics, team devotion,
communication and innovation.
We are proud to bring value to our customers by sharing mutual goal of
higher summits.

20. COMPANY
Points of Sale

21. COMPANY
Professional Make-Up
Artist Team
A very expert and dedicated Team of Professional Make-Up
Artist Team performing on daily base in different areas and
shops to reflect Brand Visionary Trends. The Team represents
the Brand at each new market.

22. COMPANY
Global Market Human
Capital Knowledge
Human resources are increasingly considered the most important business issue, a strategic
area on which we should concentrate for business development.
The combination of knowledge, skills and individual qualities are necessary to obtain
superior performance.
A clear definition of brand identity, vision, knowledge has to be shared with our esteemed
customers sales representatives over the world.
The meetings with every country team allows us to think beyond simple boundaries of
creativity and understand their culture, markets and their consumers.
Our training team cherish communication and presents our brand, our products
characteristics by surrendering the new market human capital with all the scientific
knowledge and tools
Adapting progression and knowledge of brand DNA helps us to evolve further.
We constantly nurture our minds and our partners team skills with unstoppable drive to
create and develop instant beauty.
Our mission is to submit joy, fantasy and happiness to our clients all over the world.

23. COMPANY
GWP
Marketing
All Around

24. BRAND PRESENTOR
ZUZANNA GREGOROVA
TOP MODEL
Blessed with a sparkling and glowing natural beauty,
Zuzanna is Perfectly reflecting the spirit of the brand.
She represents the modern woman of today living in
a dynamic world with hectic pace of life, whilst she
unveils the sublime values of elegance and grace.
Her look is the mirror of
brand core mission to
create a femininity that
combines classic elements
with a contemporary style
defined as "New Chic".

25. OUR VALUES

26. OUR VALUES
Dedication To Perfection
We create cosmetics and skin care of the finest quality and adhere to
international standards of excellence, extensive research and stringent
product testing. Our verve for the little details and finishing touches makes
every collection uniquely prestigious.
We use ingredients known for their beneficial properties, offering skin
protection and rejuvenation.
Timeless Beauty
Fashions, fads and trends come and go. We believe that true beauty stands
apart from time. Style, elegance and joie de vivre have no best-before date.
They are the living examples of timeless beauty – the absolute pinnacle.
While we draw from the exciting current of the very latest, we always return
to the timeless qualities of beauty to inspire our creations.

27. OUR VALUES
Innovations
Listening to our customers’ needs is essential to innovation, and we never
take it for granted. We’re passionate about finding new ways to delight our
customers. In order to achieve this goal, we invest considerable resources
improving current products and ensuring a vital pipeline of new products
that suit our customer's modern lifestyle.
Our products feature the very latest in cosmetic and skin-care technology
such as gems, pearls and Dead Sea minerals.
Moreover, we invest heavily in developing new products concepts.
Contemporary
Staying relevant means keeping up-to-date with the changing needs of
our customers. By keeping our finger on the pulse of contemporary living,
we succeed in creating contemporary collections that suit the details of
modern living.

28. OUR VALUES
Quality
GA-DE cosmetics adhere to the highest international standards, extensive
research, and stringent product testing. Our attention to the finishing
touches and minor details gives our customers the confidence of enjoying
high-end quality products, without compromise.
Colors
Our color development process is inspired by nature, fashion design,
decoration, luxury and even gastronomy.
We use a dynamic color palette, reflecting the latest fashions and seasonal
trends. Our famously unique color combinations offer women amazing variety.

29. BRAND INSPIRATION
BY LIFESTYLE

30. BRAND INSPIRATION BY LIFESTYLE
The Art of Living
Beautifully
GA-DE is a cosmopolitan lifestyle brand that reflects what the
French call the art of living beautifully.
GA-DE combines timeless elegance, grace, charm and an
exuberant joie de vivre.
We take great pleasure in bringing beauty into the daily lives of
our customers around the world.

31. BRAND INSPIRATION BY LIFESTYLE
Inspired by Beauty
GA-DE is known for its exciting palette of colors and gorgeous
shimmering textures.
In our color creation and development process, we draw
inspiration from the most exciting trends emerging across creative
industries around the globe.
Keeping our eyes close to the fashions, technologies and
innovations changing our world, we gain the creative fuel
necessary to maintain our position as a trend leader.

32. BRAND INSPIRATION BY LIFESTYLE
Beauty All Day, Everyday
GA-DE's products reflect a perfectly balanced lifestyle, which is
why many women use our products everyday.
Combining luxurious ingredients that pamper and protect the skin,
together with an outstanding variety of rich colors and lustrous
effects, GA-DE products offer the perfect companion from morning
to night and beyond.

33. ART & BEAUTY
Passion and creativity are the forces that drive the fields of art and beauty. Both of these
endeavors possess the ability to blend a variety of trends, such as conservatism, classicism,
modernism, and contemporary thought, into an entirely new and innovative creation.
The Shenkar Academic Institute- a leading Israeli establishment in the fields of art, design and
fashion- was therefore the natural partner for collaborating on a joint venture.
This collaboration emphasizes the creative heart that underlies our brand, while also nurturing
and promoting young artistic talents.

34. ART & BEAUTY
True Colors
Design, textures and colors are the main sources of inspiration for fashion and cosmetics creation.
Brand have collaborated with SHENKAR; Leading College of ART & ENGINEERING young
talent designer students to express their personal interpretations of color and fashion.
Our creative team have testified a fascinating process that drew all the participants towards various
sources of inspiration, such as ancient civilizations, cultures, famous art pieces, artists, painters,
royalty and the full beauty of nature and more. The world of color is the ultimate expression of art
at the highest level. We are confident that the future holds promising, endless creativity.

35. AFFORDABLE LUXURY
Our strategy has always been to create high-end, quality products
at amazingly affordable prices. We've succeeded in appealing to
customers across all segments, making GA-DE a lifestyle brand which
everyone can fall in love with.
Fast decisions, concrete actions, flowing and dynamic movement,
totally dedicated creative innovation team work, efficient operational
skills will always be our main strategy to nurture & develop our
precious brand to expand worldwide.
www.gadecosmetics.com