This white paper discusses the importance of asset intelligence for organizations. It defines asset intelligence as having a complete and accurate understanding of all corporate assets. This level of asset data visibility allows organizations to better optimize resources, improve decision making, and gain competitive advantages. The paper also introduces assetDNA, a solution from Relegen Pty Ltd that uses new technologies like sensors, mobile apps, and unique asset identification to provide real-time asset data insights across organizations.

1. assetDNA
Asset intelligence technology
WHITEPAPER
Asset
intelligence:
What it is
and why it
is critical
now
Prepared by Infotech Marketing
& Communications Pty Ltd
on behalf of Relegen Pty Ltd.

2. Contents
1. Executive summary ................................................................................. 3
2. Why is asset intelligence critical now? ................................................... 3
3. The asset data gap: Our biggest challenge ............................................ 4
4. Trusted asset data: The risks and rewards ............................................. 5
5. The holy grail: A single source of truth ................................................... 5
6. What is an asset? Challenging traditional assumptions ........................ 6
7. The importance of global unique identification for every ‘thing’............. 6
8. Keeping tabs on your assets for real-time, real-world insights ............... 7
9. Using mobile apps to improve asset data quality, and profitability ........ 8
10. Business applications .............................................................................. 8
11. Implementation guidance: Conducting a pilot ...................................... 11
12. The future of asset intelligence: Could it be crowdsourced? ............... 11
13. Relegen’s asset intelligence solution: assetDNA ................................. 12
14. Key takeaways ....................................................................................... 14
15. Taking the next step .............................................................................. 15
16. About Relegen Pty Ltd .......................................................................... 15
17. References ............................................................................................ 16

3. 3
1. Executive summary
Today’s organisations face a complex set of challenges.
Continuing market fluctuations are keeping capital and
operational budgets tight while the pace of business
accelerates. So they have to be more productive and get
more out of their assets, at lower cost. Those that do not,
risk losing their competitive advantage or becoming targets
for takeovers by those that do.
To meet these challenges, organisations must gain deeper
insights into their operations so they can make faster, more
informed decisions. To do this they require what is called
‘asset intelligence’ – a complete, accurate and true picture of
their current business capabilities.
This white paper explores the concept of asset intelligence
and offers insights into how new technology applications
can help organisations improve the quality of data in
corporate information systems and:
Create a single, trustworthy point of truth for asset
intelligence to enable better, faster decision making
Know with certainty what things they have, where they
are, who has them, when something’s due, how they’re
operating, where they’ve been, where they’re going
Empower corporate information with real-time, real-world
insights from the field through the integration of smart
asset identification systems, new signals and sensor
technologies and mobile web-based applications
Deliver the right amount and type of information to users
in the context of their roles and workflows for making
more informed decisions, at all levels of the organisation
2. Why is asset intelligence
critical now?
The complexity and interdependency of today’s global
business environment means organisations must do more
than simply maintain or manage assets. Regulators want
enterprise-wide compliance, stakeholders want companywide cost base savings and bigger profits, customers want
high-quality products delivered world-wide on time, staff
want better, safer working conditions and communities
demand corporate social responsibility.
In today’s globally
competitive economy,
organisations must do more
than simply maintain or
manage assets
— Paul Bennett, Managing Director, Relegen Pty Ltd
Today the need has never been greater to transform asset
data into actionable insights that feed into enterprisewide decision-making processes beyond engineering,
maintenance or production so enterprises can maximise the
productivity of resources and drive sustainable growth.
The development of a new International Standard for Asset
Management called ISO 55000 reinforces the view that
there is significant potential to improve performance with
better enterprise-wide asset management.
Enable organisations to broaden their definition of ‘what
an asset is’ to be any ‘thing’ that is important to their
business and to provide an easy ability to manage these
things uniquely
Give greater, enterprise-wide asset visibility that can be
used to prevent unplanned business interruptions and
promote optimisation of resources on a global scale
Introduce new capabilities for reducing risk and efficiently
meeting regulatory, safety, environmental and other
required compliance across the enterprise
Transform the management of assets to make them
more productive and less costly to maintain
By using this new-found asset intelligence, organisational
leaders can not only meet today’s challenges head-on but
also significantly improve enterprise-wide productivity, lower
costs, reduce risk, improve safety and security – overall,
maximise return on assets and secure competitive advantage.
Source: Aberdeen “Asset Management: Using Analytics to Drive Predictive
Maintenance March 2013”
Let’s take the example of a mining enterprise operating
heavy duty haulage truck fleets at multiple mine sites.
While exactly the same vehicle may be in operation at
each location, it is likely that the processes to maintain and
© 2013 Relegen Pty Ltd
www.relegen.com | www.assetDNA.com
sales@assetDNA.com
+61 (0)2 9998 9000

4. 15
15. Taking the next step
16. About Relegen Pty Ltd
Talk to experts at Relegen to learn more about assetDNA
and explore the many ways asset intelligence technology
can be put to work for your organisation.
Relegen has a proven track record of supplying people and
technology to the Australian Defence Force since 2001.
Today, its professional, technical and engineering expertise
is also employed in asset intensive industries including
mining, government, utilities and more. Relegen is an
accredited major service provider on the Defence Materiel
Organisation Support Services Panel, ISO 9001 certified
and a preferred supplier to top tier firms. The company has
built a solid reputation for delivering professional services
and innovative technology solutions to meet some of the
toughest engineering challenges across defence and mining.
It was recently included in Rio Tinto’s ‘Top Ten Supplier
Recognition Program’ two years in a row.
Relegen Professional Services can help organisations
develop a road map for building capabilities for asset
intelligence. Our staff can also help with:
Asset intelligence technology evaluation and
implementation
Asset identification and tagging [barcodes, HF & UHF
RFIDs, microdots and direct part marking]
Asset auditing, inspection and certification
For more information, please visit www.relegen.com and
www.assetDNA.com
Asset intelligence consulting and advice
Asset lifecycle management
Asset management consulting
Business process development and review
Improving asset data integrity
Mobile data capture/mobile EAM
Physical asset audits
RFID asset tracking systems
For more than a decade, Relegen has been involved in asset
intelligence technology projects for Defence, government,
mining, manufacturing and industry, at a strategic consulting
level as well as in project implementation, management and
operation. Our experienced Professional Services team will
bring this asset intelligence expertise to your business.
+61 (0)2 9998 9000
sales@assetDNA.com
www.assetDNA.com | www.relegen.com
© 2013 Relegen Pty Ltd
www.relegen.com | www.assetDNA.com
sales@assetDNA.com
+61 (0)2 9998 9000

5. Leaders in asset intelligence
CONTACT US
Relegen Global Headquarters
5 Taronga Place
Mona Vale, NSW 2103
Sydney, Australia
Phone
+61 (0)2 9998 9000
Fax
+61 (0)2 9998 9099
Sales
[For assetDNA, assetDNA IDs,
assetDNA Pilot Kit]
sales@assetDNA.com
Technical support
support@assetDNA.com
Professional services
sales@relegen.com
General
admin@assetDNA.com
Media
marketing@assetDNA.com
Websites
www.relegen.com
www.assetdna.com
Partner program
sales@assetDNA.com
© 2013 Relegen Pty Ltd. Relegen and assetDNA are registered trademarks of Relegen Pty Ltd.
All other trademarks mentioned herein are the property of their respective owners.
This publication contains the opinions of Relegen Pty Ltd only and has been written in general
terms and therefore cannot be relied on to cover specification situations. Application of the
opinions in this material will depend on the particular business circumstances involved and
we recommend that organisations obtain professional advice before acting or refraining from
acting on any of the contents in this publication. Relegen Pty Ltd accepts no duty of care or
liability for any loss as a result of any opinions in this publication.