Mr. RJ. Liow, Founder & CEO of award winning AYS presented his thoughts on why, and how knowledge management can be an important strategic advantage for SMEs when competing globally. Mr. RJ. Liow is also the winner for "Knowledge Management Leadership Award", presented at the Global Knowledge Management Congress & Awards 2014, which was held in Mumbai, India on July 27th, 2014.

1. Knowledge Management as a
Strategic Advantage for SMEs
Global Knowledge Management Congress 2014
RJ. Liow
Entrepreneur. Author. Speaker

2. Key take out
How Knowledge Management give SMEs
the competitive edge

3. Our Vision:
To be a trusted brand for International
Halal Business Advisory, Halal
Ecosystem and M.I.C.E.
Our Mission:
“To assist our customer partners to be
successful in their business endeavor.”

4. “In AYS we aspire to build a sustainable business that
goes beyond conventionalbeyond conventional commercial platform.
We want to play a part to create the most impact tocreate the most impact to
the life of our consumers & community.the life of our consumers & community.”
RJ. Liow, Founder & CEO, AYS

5. What do we do?
1.Investment in Halal related businesses
2.Services:
1. International market entry & development
2. Handholding on setting up of Halal Ecosystem
3. Halal Entrepreneurship Learning Program
4. Organize Conferences & Business Matching

6. We create
winning brands
Picture with Former Prime Minister of Malaysia.

7. AYS is an
award winning industry thought leader
We think out of the box, and are able to assist you to fine tuning your
operation, prepare and connect you to the international markets

9. www.marketinghalal.com.my
TV
interview

11. We tailor make MICE program for you
(meeting, incentive, conference, exhibition)
Our signature program:
2 in 1 Combo “Business Matching + Exhibition”

13. We are the winner of
“Halal Tech
Challenge 2014”.
Organized by
Malaysian Global
Innovation
& Creativity Center
(MAGIC). Initiated
by Ministry of
Finance, Malaysia
Picture with Prime Minister
of Malaysia.

14. Key factors influencing business
prospects for SMEs:
Cost of doing business
Business sentiment
Consumer confidence
Consumer spending
* Survey on SMEs, 2012

15. The 3 main measures undertook:
Product or service improvement (69%)
Process improvement (47%)
Up usage of machinery and equipment (36%)

16. The ChallengeThe Challenge
The ability to store, capture, and distribute
knowledge within and across
organizational boundaries

17. Knowledge and
Knowledge Management
are strategic advantages

18. Formula forFormula for
Success inSuccess in
BusinessBusiness
Source: RJ. Liow, “Marketing Halal: Creating New Economy. New Wealth”

19. Low-Cost Strategies:
Knowledge used to cut costs, lower prices,
and shorten cycle times

20. Differentiation Strategies:
Knowledge adds value to a product giving
its unique characteristics

21. Significant competitive advantage
over competitors through:
Knowledge Management in the process of
acquisition, retention, maintenance, and
retrieval of knowledge within a SME

22. Avoid:
Knowledge that is isolated in one
department or in a specific segment of the
value chain is not utilized to its full extent.

23. The quest to innovate – essential for SMEs
to remain ahead of competitors.
Acquisition of new knowledge – is a way to
gain and maintain competitive advantage

24. New Knowledge:New Knowledge:
•Should be properly managed
•Through internal knowledge management
systems
•Create learning opportunities for other
departments

25. 2 types of knowledge management systems
for renewing competitive advantage

26. 1. Passive Knowledge Management
systems
•Eg EDI system
•Orientation on the “present”
•Tend to be used with channel members
•eg schedule component deliveries, reduce cycle time, cut
inventories

27. 2. Active knowledge management systems
•“Future orientation"
•Anticipates future buyer/seller behavior (e.g. market back
R&D).

28. Proactive knowledge management
systems:
1. Enhance efficiency through time and cost savings.
2. Link “voice of the consumer” to all stages of product
development, production and distribution through the
value chain

29. Internal and external knowledge
management systems give greater
competitive advantage

30. Possible challenges in implementingPossible challenges in implementing
Knowledge Management in SMEsKnowledge Management in SMEs
•Time for development actions.
•Culture, motivation of staff, and ability of the
management team to share ideas and discuss strategic
issues.
•No sufficient manpower to lead and execute knowledge
management throughout the organizations.

31. However difficult, set up yourHowever difficult, set up your
Knowledge Management SystemKnowledge Management System
and share with your teamand share with your team

32. 32
For more information on
www.ays.com.my
Google “Liow Ren Jan”
Call us: +603-626 38550 email us: info@ays.com.my