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fund development & marketing




    solutions for your organization




604 Sheppard Avenue, Pickering, Ontario L1V 1G3
       Tel: 416-281-7816 • Fax: 416-281-7836
URL: rennickhoppe.com • rennickmarketing.com
We’re a different kind of fund development company.
Unconventional, innovative, driven is more than a catchphrase. It’s the best way to
describe our approach to helping your organization raise the funds and profile
required to carry out their mission.

Lee Rennick and Peter Hoppe have over 45 years of
combined experience in almost every avenue of fund development and
marketing. Over the past 14 years we’ve also developed a highly trained staff and
a close alliance with other talented associates, consultants and suppliers. This
allows us to deliver the expertise you need, while focusing our attention on the
success you want to achieve.

Serving both charitable and corporate clients, we    bring the best of
two worlds together. Our unique blend of creativity, marketing
principles, and know how has served us well. It has also helped our clients
achieve some pretty amazing results. But our success also comes from a
willingness to roll up the shirtsleeves and get the job done.

We begin by understanding your immediate needs, what really matters to you,
and where you ultimately want to be. Then we work together to make it happen.
We enjoy an informal and collaborative relationship with our clients, but employ
a very practical, results-oriented approach to our work. Most of all, we
                                               pride
ourselves on demonstrating value for our service, and
work hard at exceeding expectations.

If you believe that everything your organization does to carry out its mission
should be connected, why not work with a company that appreciates the big
picture and can help bring it all together.

Get in touch. We’d     like to hear from you!


    Lee Rennick, President                         Peter Hoppe, CEO
    416 281-7816 ext. 2                            416-281-7816 ext. 1
    lrennick@rharms.com                            phoppe@rharms.com
Lee Rennick is President of RHA-RMS INC.
She has over 23 years of experience in delivering
strategic marketing programs for corporations and
non-profit organizations. After completing a
degree in fine arts, Lee established a career in
fund development and marketing working for
organizations like St. John Ambulance, Canadian
Feed The Children, and Second Harvest. In 1997,
she launched Rennick, Hoppe & Associates
with her partner Peter Hoppe. Lee is a leader
in developing innovative marketing concepts
and cross promotions, securing corporate and
business-to-business partnerships, and building
customer loyalty programs. She is an avid
researcher, always looking for common ground
between the corporate or charitable partners she
is trying to bring together. Lee is well connected,
and brings a strong corporate marketing and
branding perspective to non-profit initiatives
and programs.


Peter Hoppe is CEO of RHA-RMS INC.
He has over 25 years of charitable sector leadership
experience. After completing graduate studies in
institutional and business administration, Peter
launched his career in fund development with
The Kidney Foundation of Canada. Prior to
joining RHA, Peter was Associate Executive
Director of the Canadian Cystic Fibrosis
Foundation and Vice-President, Development
& Communications of Canadian Feed The
Children. During his tenure in the charitable
sector he was responsible for raising annual
revenues in excess of $10 million through a
widely varied fund development portfolio. He is
seasoned in many areas of fundraising including:
strategic analysis and planning, direct response
program management, corporate partnerships,
corporate giving, foundation grant proposals,
writing and communications.
OUR SERVICES

      Strategic Marketing Concepts & Campaigns




   Fund Development Analysis & Strategic Planning




          Direct Response Program Management
 Direct Mail ~ Telemarketing ~ Online ~ Monthly Giving ~ Donor Analysis




          Corporate Partnerships & Sponsorships




   Corporate Giving & Foundation Grant Proposals




                                Media
                       Traditional – Online – Social




    Creative Writing & Marketing Communications
Strategic Marketing Concepts & Campaigns:
Every vital cause, mission, program, or project needs to be marketed to the
appropriate audience in a creative and compelling manner. Just getting out there
isn’t enough. As a company that works in both the corporate and charitable
sector, we know how to turn ideas and goals into action and results. With your
involvement every step of the way, inspiration blossoms into creative concepts,
art representations, strategic plans, marketing partnerships and executed
campaigns for print, online and other media.

Fund Development Analysis & Strategic Planning:
Practical planning yields practical results. But before you plan, let us help you
with some key analysis of what’s working and what isn’t. From there we’ll develop
a few recommendations and targets for growth and diversification, and a plan
of action to get you where you want to be. You can be involved every step of
the way so that the plan we develop is your own. You don’t have the time or
money to spin your wheels. So why not let us help you find the fastest road
to fundraising success.

Direct Response Program Management: With almost three
decades of experience in all forms of individual giving, we know how a well-run,
donor centred program can catapult an organization to new and sustainable
heights. We take a strategic long-term and integrated approach to acquiring and
cultivating donors with a strong focus on monthly giving. We can show you how
to integrate online and telephone communications to achieve even stronger
results. While effective direct mail can bring you closer to the bulls eye, integrating
online and telephone communications can often get you there faster and more
efficiently. Fresh creativity, comprehensive donor and campaign analysis, and
regular strategic reviews, are the ways through which we ensure that individual
giving grows and expands to play a major role in the financial health of our clients.
Our direct response services are especially unconventional, innovative and driven!

Corporate Partnerships & Sponsorships is how RHA began
building a reputation for bringing the charitable and corporate sectors together.
Successful partnerships need to benefit both partners. We never lose sight of this
fundamental principle. Because we work in both sectors, we know and understand
what corporations are looking for in a charitable partner or project sponsorship.
We also know what charities need in a corporate partner beyond a financial
contribution. But we don’t just tell you these important fundamentals. We go
out and find the partner you’re looking for. From developing the proposal, promo
deck and offer, to researching the best prospects, to making the approach, and
finally negotiating an agreement – we roll up the shirtsleeves and get the job done.
Corporate Giving & Foundation Grant Proposals:
It’s not easy being one of thousands of requests for financial support a company
or foundation receives every year. So why not start by making sure that the
prospects you are approaching are interested in what you have to offer. We
excel in prospect research and in finding the right fit between the programs and
services you need to fund and the corporations and foundations most likely
to support them. Then we take it a step further by creating personalized and
customized appeals or proposals that are compelling, convincing and sometimes,
a little unconventional. But it doesn’t stop there because no matter how good
your first effort is, the results will only improve with a few reminders about how
strong your organization is and how successful the program for which you are
seeking funds can be with the support of that vital prospect. Let us help you
cultivate new relationships that can lead to sustainable financial partnerships.


Media – Traditional, Online & Social:
From securing media sponsors and partners to building a social media campaign
to attract new members and donors, we can navigate the tricky waters of media
strategies and relations for you. Let us help you drive traffic to your web site, build
a community of support for your organization, or learn how to use today’s popular
networking sites to facilitate interaction and engagement. Through our media
release partner and access to Canada’s most extensive media database, we can
develop and deliver your message to a wide media spectrum or to specific media
contacts. If your organization has a story to tell let us deliver the message!


Creative Writing & Marketing Communications are the
backbone of most successful fund development programs and marketing initiatives.
Before you can garner support for your cause or mission, you need to communicate
what your organization does in a clear, concise, and persuasive manner. Whether
we are writing an appeal to your donors, a foundation grant proposal, a general
brochure or your next annual report, we go to great lengths to ensure that what
ever we produce will communicate the passion and pride of your organization’s
success and vision. We can take your next communications project from concept
to print with your involvement every step of the way. You have something to say.
Let us help you craft the message.
We have served a wide Variety of Organizations
HEALTH                                                     EDUCATION
  ALS Society of Canada                                     Canadian Child Care Federation
  Campbellford Memorial Hospital Foundation                 Humber College Students’ Federation
  Canadian AIDS Treatment Information Exchange - CATIE      Learning Disabilities Association of Ontario
  Canadian Association of Naturopathic Doctors              Ontario Tourism Education Training - OTEC
  Canadian Cystic Fibrosis Foundation                       University of Ottawa Student Federation
  Canadian Foundation for Dental Hygiene                    University of Toronto, Faculty of Medicine
  Canadian Hemophilia Society                               University of Toronto, Medical Alumni Association
  Canadian Orthopaedic Foundation                           Youth Science Ontario
  Canadian Paraplegic Association
  Canadian Foundation for AIDS Research - CANFAR           ARTS
  Childhood Asthma Foundation
                                                            Abilities Arts Festival
  Childhood Cancer Foundation Canada
                                                            Country World Dance Championships
  Children’s Health Foundation
                                                            Opera Mississauga
  Coalition of Family Physicians
                                                            Reel World Film Festival
  Easters Seals Ontario
                                                            Station Gallery
  Hôtel-Dieu Grace Hospital Foundation
  Huntington Society of Canada
                                                           SOCIAL AND COMMUNITY
  Ontario Lung Association
  Ontario March of Dimes                                    Big Brothers and Sisters of Canada
  Osteoporosis Society of Canada                            Block Parent Program of Canada
  Pink Tulip Foundation                                     Boys and Girls Clubs of Peel
  Princess Margaret Hospital Foundation                     Breakfast for Learning
  Prostate Cancer Research Foundation                       Canadian Centre for Victims of Torture
  Runnymede Healthcare Centre                               Ontario Block Parent Program
  Sheena’s Place                                            Canadian Feed The Children
                                                            Girl Guides of Canada
                                                            HIV AIDS Legal Clinic of Ontario - HALCO
“CPAR has had a very productive relationship                HOOPS All Stars
with RHA for a number of years. They know their             Junior Achievement of Central Ontario
stuff and are committed to their clients.”
                                                            Pathways for Children & Families
                                       Dwight Peters,
                        Director of Development, CPAR       PWA - Toronto People With AIDS
                                                            Scarborough Children’s Safety Village
Peter Hoppe has been assisting the MAA in                   The Children’s Emergency Foundation
its Annual fund-raising campaign since Fall 2008.           Westhill Community Centre
We are pleased with his listening skills, steadfast
patience, and his commitment to excellence,                INTERNATIONAL DEVELOPMENT
creativity and efficiency in helping us to achieve
a higher level of response from our alumni                  AMREF Canada
members. Working with both the Medical                      CODE
Alumni Association and the Faculty of Medicine              Canadian Physicians For Aid and Relief - CPAR
Office of Advancement, he has demonstrated
expertise    in     developing     separate     but         Christian Children’s Fund of Canada
complementary fund-raising initiatives for the              Kim Phuc Foundation
MAA’s annual fund, and an MAA/Faculty of                    Kairos Canada
Medicine partnership campaign to raise funds for            LifeCorps International
undergraduate medical student financial assistance.         Nelson Mandela Children’s Fund
We are pleased with the performance of the
Rennick, Hoppe & Associates team!                           Rights & Democracy
                               Ruth Gillings, Manager,
                                                            Rooftops Canada
       University of Toronto, Medical Alumni Association    Street Kids International
“Rennick, Hoppe & Associates are a great addition to our Development Team.
They compliment and extend our development expertise. Peter provides strategic
advise and council that we otherwise would be missing in the areas of direct
marketing and general fundraising, and Lee offers us her strategic council and
great marketing and promotional skills. Both are a joy to work with!”
                                                   Wendy Wong, National Director of Resource
                                                    Development, Canadian Hemophilia Society


The Canadian Child Care Federation (CCCF) enlisted the help of Rennick Hoppe
and Associates to develop a Fund Development Strategic Plan that would assist
the Federation to diversify its funding. RHA was able to identify the Federation's
strengths and opportunities that would be attractive to potential funders and
corporate partners. Working closely with the Federation, RHA quickly pulled
together an extensive, multi-year fund development strategic plan that has
provided the Federation with a clear path forward on developing and building
upon a strong and diversified donor base.
                                                                           Brigid Rivoire,
                                                                    CCCF Executive Director


                               “Peter is very knowledgeable and experienced. He
                                 is responsive to client needs, collaborative and easy
                                   to work with. He’s always there for you and
                                      consistently does a good job. I trust him to do
                                        what’s best for my organization.”
                                                                              Patricia Coty,
                                                                 Senior Development Director,
                                                                 Children’s Health Foundation




                     604 Sheppard Avenue, Pickering, Ontario L1V 1G3
                                  Tel: 416-281-7816 • Fax: 416-281-7836
                     URL: rennickhoppe.com • rennickmarketing.com



     Profile Page: Rennick, Hoppe & Associates
                   & Rennick Marketing Solutions        Twitter username: @RennickHoppe

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Rennick, Hoppe & Associates Company Prospectus

  • 1. fund development & marketing solutions for your organization 604 Sheppard Avenue, Pickering, Ontario L1V 1G3 Tel: 416-281-7816 • Fax: 416-281-7836 URL: rennickhoppe.com • rennickmarketing.com
  • 2. We’re a different kind of fund development company. Unconventional, innovative, driven is more than a catchphrase. It’s the best way to describe our approach to helping your organization raise the funds and profile required to carry out their mission. Lee Rennick and Peter Hoppe have over 45 years of combined experience in almost every avenue of fund development and marketing. Over the past 14 years we’ve also developed a highly trained staff and a close alliance with other talented associates, consultants and suppliers. This allows us to deliver the expertise you need, while focusing our attention on the success you want to achieve. Serving both charitable and corporate clients, we bring the best of two worlds together. Our unique blend of creativity, marketing principles, and know how has served us well. It has also helped our clients achieve some pretty amazing results. But our success also comes from a willingness to roll up the shirtsleeves and get the job done. We begin by understanding your immediate needs, what really matters to you, and where you ultimately want to be. Then we work together to make it happen. We enjoy an informal and collaborative relationship with our clients, but employ a very practical, results-oriented approach to our work. Most of all, we pride ourselves on demonstrating value for our service, and work hard at exceeding expectations. If you believe that everything your organization does to carry out its mission should be connected, why not work with a company that appreciates the big picture and can help bring it all together. Get in touch. We’d like to hear from you! Lee Rennick, President Peter Hoppe, CEO 416 281-7816 ext. 2 416-281-7816 ext. 1 lrennick@rharms.com phoppe@rharms.com
  • 3. Lee Rennick is President of RHA-RMS INC. She has over 23 years of experience in delivering strategic marketing programs for corporations and non-profit organizations. After completing a degree in fine arts, Lee established a career in fund development and marketing working for organizations like St. John Ambulance, Canadian Feed The Children, and Second Harvest. In 1997, she launched Rennick, Hoppe & Associates with her partner Peter Hoppe. Lee is a leader in developing innovative marketing concepts and cross promotions, securing corporate and business-to-business partnerships, and building customer loyalty programs. She is an avid researcher, always looking for common ground between the corporate or charitable partners she is trying to bring together. Lee is well connected, and brings a strong corporate marketing and branding perspective to non-profit initiatives and programs. Peter Hoppe is CEO of RHA-RMS INC. He has over 25 years of charitable sector leadership experience. After completing graduate studies in institutional and business administration, Peter launched his career in fund development with The Kidney Foundation of Canada. Prior to joining RHA, Peter was Associate Executive Director of the Canadian Cystic Fibrosis Foundation and Vice-President, Development & Communications of Canadian Feed The Children. During his tenure in the charitable sector he was responsible for raising annual revenues in excess of $10 million through a widely varied fund development portfolio. He is seasoned in many areas of fundraising including: strategic analysis and planning, direct response program management, corporate partnerships, corporate giving, foundation grant proposals, writing and communications.
  • 4. OUR SERVICES Strategic Marketing Concepts & Campaigns Fund Development Analysis & Strategic Planning Direct Response Program Management Direct Mail ~ Telemarketing ~ Online ~ Monthly Giving ~ Donor Analysis Corporate Partnerships & Sponsorships Corporate Giving & Foundation Grant Proposals Media Traditional – Online – Social Creative Writing & Marketing Communications
  • 5. Strategic Marketing Concepts & Campaigns: Every vital cause, mission, program, or project needs to be marketed to the appropriate audience in a creative and compelling manner. Just getting out there isn’t enough. As a company that works in both the corporate and charitable sector, we know how to turn ideas and goals into action and results. With your involvement every step of the way, inspiration blossoms into creative concepts, art representations, strategic plans, marketing partnerships and executed campaigns for print, online and other media. Fund Development Analysis & Strategic Planning: Practical planning yields practical results. But before you plan, let us help you with some key analysis of what’s working and what isn’t. From there we’ll develop a few recommendations and targets for growth and diversification, and a plan of action to get you where you want to be. You can be involved every step of the way so that the plan we develop is your own. You don’t have the time or money to spin your wheels. So why not let us help you find the fastest road to fundraising success. Direct Response Program Management: With almost three decades of experience in all forms of individual giving, we know how a well-run, donor centred program can catapult an organization to new and sustainable heights. We take a strategic long-term and integrated approach to acquiring and cultivating donors with a strong focus on monthly giving. We can show you how to integrate online and telephone communications to achieve even stronger results. While effective direct mail can bring you closer to the bulls eye, integrating online and telephone communications can often get you there faster and more efficiently. Fresh creativity, comprehensive donor and campaign analysis, and regular strategic reviews, are the ways through which we ensure that individual giving grows and expands to play a major role in the financial health of our clients. Our direct response services are especially unconventional, innovative and driven! Corporate Partnerships & Sponsorships is how RHA began building a reputation for bringing the charitable and corporate sectors together. Successful partnerships need to benefit both partners. We never lose sight of this fundamental principle. Because we work in both sectors, we know and understand what corporations are looking for in a charitable partner or project sponsorship. We also know what charities need in a corporate partner beyond a financial contribution. But we don’t just tell you these important fundamentals. We go out and find the partner you’re looking for. From developing the proposal, promo deck and offer, to researching the best prospects, to making the approach, and finally negotiating an agreement – we roll up the shirtsleeves and get the job done.
  • 6. Corporate Giving & Foundation Grant Proposals: It’s not easy being one of thousands of requests for financial support a company or foundation receives every year. So why not start by making sure that the prospects you are approaching are interested in what you have to offer. We excel in prospect research and in finding the right fit between the programs and services you need to fund and the corporations and foundations most likely to support them. Then we take it a step further by creating personalized and customized appeals or proposals that are compelling, convincing and sometimes, a little unconventional. But it doesn’t stop there because no matter how good your first effort is, the results will only improve with a few reminders about how strong your organization is and how successful the program for which you are seeking funds can be with the support of that vital prospect. Let us help you cultivate new relationships that can lead to sustainable financial partnerships. Media – Traditional, Online & Social: From securing media sponsors and partners to building a social media campaign to attract new members and donors, we can navigate the tricky waters of media strategies and relations for you. Let us help you drive traffic to your web site, build a community of support for your organization, or learn how to use today’s popular networking sites to facilitate interaction and engagement. Through our media release partner and access to Canada’s most extensive media database, we can develop and deliver your message to a wide media spectrum or to specific media contacts. If your organization has a story to tell let us deliver the message! Creative Writing & Marketing Communications are the backbone of most successful fund development programs and marketing initiatives. Before you can garner support for your cause or mission, you need to communicate what your organization does in a clear, concise, and persuasive manner. Whether we are writing an appeal to your donors, a foundation grant proposal, a general brochure or your next annual report, we go to great lengths to ensure that what ever we produce will communicate the passion and pride of your organization’s success and vision. We can take your next communications project from concept to print with your involvement every step of the way. You have something to say. Let us help you craft the message.
  • 7. We have served a wide Variety of Organizations HEALTH EDUCATION ALS Society of Canada Canadian Child Care Federation Campbellford Memorial Hospital Foundation Humber College Students’ Federation Canadian AIDS Treatment Information Exchange - CATIE Learning Disabilities Association of Ontario Canadian Association of Naturopathic Doctors Ontario Tourism Education Training - OTEC Canadian Cystic Fibrosis Foundation University of Ottawa Student Federation Canadian Foundation for Dental Hygiene University of Toronto, Faculty of Medicine Canadian Hemophilia Society University of Toronto, Medical Alumni Association Canadian Orthopaedic Foundation Youth Science Ontario Canadian Paraplegic Association Canadian Foundation for AIDS Research - CANFAR ARTS Childhood Asthma Foundation Abilities Arts Festival Childhood Cancer Foundation Canada Country World Dance Championships Children’s Health Foundation Opera Mississauga Coalition of Family Physicians Reel World Film Festival Easters Seals Ontario Station Gallery Hôtel-Dieu Grace Hospital Foundation Huntington Society of Canada SOCIAL AND COMMUNITY Ontario Lung Association Ontario March of Dimes Big Brothers and Sisters of Canada Osteoporosis Society of Canada Block Parent Program of Canada Pink Tulip Foundation Boys and Girls Clubs of Peel Princess Margaret Hospital Foundation Breakfast for Learning Prostate Cancer Research Foundation Canadian Centre for Victims of Torture Runnymede Healthcare Centre Ontario Block Parent Program Sheena’s Place Canadian Feed The Children Girl Guides of Canada HIV AIDS Legal Clinic of Ontario - HALCO “CPAR has had a very productive relationship HOOPS All Stars with RHA for a number of years. They know their Junior Achievement of Central Ontario stuff and are committed to their clients.” Pathways for Children & Families Dwight Peters, Director of Development, CPAR PWA - Toronto People With AIDS Scarborough Children’s Safety Village Peter Hoppe has been assisting the MAA in The Children’s Emergency Foundation its Annual fund-raising campaign since Fall 2008. Westhill Community Centre We are pleased with his listening skills, steadfast patience, and his commitment to excellence, INTERNATIONAL DEVELOPMENT creativity and efficiency in helping us to achieve a higher level of response from our alumni AMREF Canada members. Working with both the Medical CODE Alumni Association and the Faculty of Medicine Canadian Physicians For Aid and Relief - CPAR Office of Advancement, he has demonstrated expertise in developing separate but Christian Children’s Fund of Canada complementary fund-raising initiatives for the Kim Phuc Foundation MAA’s annual fund, and an MAA/Faculty of Kairos Canada Medicine partnership campaign to raise funds for LifeCorps International undergraduate medical student financial assistance. Nelson Mandela Children’s Fund We are pleased with the performance of the Rennick, Hoppe & Associates team! Rights & Democracy Ruth Gillings, Manager, Rooftops Canada University of Toronto, Medical Alumni Association Street Kids International
  • 8. “Rennick, Hoppe & Associates are a great addition to our Development Team. They compliment and extend our development expertise. Peter provides strategic advise and council that we otherwise would be missing in the areas of direct marketing and general fundraising, and Lee offers us her strategic council and great marketing and promotional skills. Both are a joy to work with!” Wendy Wong, National Director of Resource Development, Canadian Hemophilia Society The Canadian Child Care Federation (CCCF) enlisted the help of Rennick Hoppe and Associates to develop a Fund Development Strategic Plan that would assist the Federation to diversify its funding. RHA was able to identify the Federation's strengths and opportunities that would be attractive to potential funders and corporate partners. Working closely with the Federation, RHA quickly pulled together an extensive, multi-year fund development strategic plan that has provided the Federation with a clear path forward on developing and building upon a strong and diversified donor base. Brigid Rivoire, CCCF Executive Director “Peter is very knowledgeable and experienced. He is responsive to client needs, collaborative and easy to work with. He’s always there for you and consistently does a good job. I trust him to do what’s best for my organization.” Patricia Coty, Senior Development Director, Children’s Health Foundation 604 Sheppard Avenue, Pickering, Ontario L1V 1G3 Tel: 416-281-7816 • Fax: 416-281-7836 URL: rennickhoppe.com • rennickmarketing.com Profile Page: Rennick, Hoppe & Associates & Rennick Marketing Solutions Twitter username: @RennickHoppe