3. Introduction… 2009, All rights reserved Gype bv, Company Confidential. Increased Complexity State of Overwhelm Fractured Operation Today’s CMO faces a landscape of consumer touch points, agencies and systems in a constant state of flux. The breadth of the operation spreads over multiple geographies, products and target groups. Increased Demands The marketing organization faces budget scrutiny, shorter product introduction cycles and requiring tailored messages. The normal response is to do more for less. 60% of CMO’s claim to have little grip on their resources and processes. Marketing turns out to be one of the last corporate disciplines that is not strategically and structurally supported by process or IT infrastructure. The different areas of the marketing operation tend to exist in silos with low awareness of their upstream and downstream impact. Systems and tools only make these silos deeper. We create transparency and clarity for the CMO. We enable the marketing organization to drive accountability. We bring orchestration, creating a collaborative environment. We deliver efficient and effective managerial control. Today's CMO faces numerous challenges…
4.
5. Our expertise… Know Marketing Become a Bridge Realize the Vision Our background remains first and foremost a Marketing one. We have deep expertise of the end-to-end value chain, from strategic goal-setting to measuring the effectiveness of activities. Think Big The partners and clients we work with are a testament to the scale and potential of our ideas. Today’s Marketing Operation seems at odds with its Finance, Procurement and Technology counterparts. Our strength lies in our ability to re-connect and align them and in doing so, unlock a world of possibilities. We can enrich, shape and implement the vision that you have for your marketing operation.
6.
7. Based on our experience with multi nationals we have developed… Value Chain Quick Scan Analysis of As-is Landscape Financial Assessment and Business Case A short and highly focused analysis that overlooks the entire end-to-end value chain including strategy and governance. Identifies the main gaps in the operation and provides an overview of where focus is required to optimize it. An in-depth mapping of ways-of-working and tools that prepares for designing a new operation. The key gaps are validated and their root cause understood, all leading to enhanced managerial control. A thorough assessment of the financial state of the marketing value chain. Quantifies the operation’s potential for change and finds the expected ROI for improvement initiatives based on benchmarks and the organization’s unique input.
8. Business process consultancy and marketing value chain modeling (II) Marketing Operations Design Deployment and Training Project Management The design blueprint for the to-be marketing operation. A comprehensive view on ways of working, technology and suppliers to provide transparency, orchestration and control to boost the value of the brand. Making the new marketing blueprint operational via implementation, training and execution. Ensures the initiatives are realized as planned, in a controlled manner and with the entire organization on board. A strong methodology backbone and seasoned professionals to manage ambitious engagements. It allows the organization to focus on its core processes and ensures the best possible return on investment on marketing projects.
9. Technology Offering Software Architecture Software Customization Software Development A blueprint for the optimal IT tool landscape and a roadmap of how to get there. Achieve a one-to-one mapping between the ‘ways of working’ and the ‘technology elements’ required to support them. Adapt the current tools or customize new off-the-shelf software to suit the needs. Assist the operation by implementing the basic building blocks of infrastructure at a low investment cost. Develop bespoke and uncompromising software fully tailored to the marketing operation. Leapfrog the competition and achieve a ‘sweet spot’ between People, Processes and Tools.
10.
11.
12.
13. Contact us E-mail: sales@gype.nl www.gype.nl Postal address (finance & accounting): Hyacintenlaan 53A 1215 BB Hilversum the Netherlands Visiting address: Atoomweg 50 3542 AB Utrecht the Netherlands KVK: 32127682 VAT: NL 8186.56.426.B01
![Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)