Replise was started in 2008, just a year after Twitter was launched We process over 12 million social media messages every day Daily, we monitor more than 800 million Tweets We speak English, French, German, Dutch, Spanish, Japanese, Chinese, Russian, Slovak, Czech, Romanian, Italian, Turkish, Arabic and many more. At Replise, we believe in social media. We draw business insights from social media using proven market research methodologies. We help our customers get the cutting edge intelligence they need to create their strategies and define their tactics.   Replise was started in 2008, just a year after Twitter was launched, by a bunch of serial entrepreneurs who believed they could bridge the gap between technology and business. We focus on what we are best at: analysing social media and giving insights; so our customers can focus on what they are best at: their core business. The expertise of our research team, the flexibility of our social analytics platform and the breadth and depth of our data empower our customers.   They can develop better products because we help them understand the needs and wants of their target audiences. They can keep ahead of their competitors and keep up with their industry’s cutting edge because we help them see what’s in the big picture and what is not. This is why we work with brands like Nike, Samsung and Nestle, and many communication agencies across Europe.

1. SOCIAL MEDIA
RESEARCH &
INTELLIGENCE

2. AT A GLANCE
Replise was started in 2008, just a year after Twitter was launched
We process over 12 million social media messages every day
Daily, we monitor more than 800 million Tweets
We speak English, French, German, Dutch, Spanish, Japanese,
Chinese, Russian, Slovak, Czech, Romanian, Italian, Turkish, Arabic
and many more.

3. 3
SOCIAL
MEDIA
ANALYSIS
•
•
•
•
•
Validity due to unperturbed data collection
Massive volume of consumer voices
No incentive, just the drive for expression
Anonymity is both empowering and limiting
Honest, no peer or social expectations
Improve your research and marketing

4. 4
Who?
•
•
Who are the social media users speaking?
Who are the influencers, protagonists, antagonists and stakeholders in the discourse?
What?
•
•
•
What are the topics and contexts discussions are about?
What are the structuring topic groups and their subtopics and content?
What is the consumers’ sentiment?
When?
•
•
When do users discuss an issue?
What frequency is a topic being discussed at?
Where?
•
•
What are the social media venues where certain discussions are lead?
What are the characteristics of key platforms or specific channels?
Why?
QUESTIONS
•
•
Why do users engage in specific conversations?
What is their motivation or objective to achieve via the discussion and how do they do it?

5. 5
Representativeness
Survey Research
• Representatively measures points
of abstract understanding
Social Media Research
• Intelligence drawn from the universe of user
generated and socially mediated discourse
Focus group discussions
Depth
PRODUCT
STRUCTURE
• Anchored in the condensed production of
everyday practice and perceptions
Social Listening

6. 6
Explore
SOCIAL
SCAN
Understand
MIND
RADAR
Target
Measure
Inspire
CONTENT
FINDER
PERFORMANCE
MONITOR
INSPIRATION
HIGHWAY
Usage and Attitudes
Tracking
Product development
Paint a comprehesive
picture of the brand’s
social media space
Expose and explore the
topics driving users’
conversations
Identify what content
moves your target
audience
Evaluate the impact of
compaigns by buzz and
engagement metrics
Inspires new product
development, ideal for
creative workshops
Analysis of buzz around
a brand, its competitors
and the users’ category
conversations
Understanding the inter
dynamics of discourse
nodes and ranking
thereof
Pinpoint issues, themes
and engagment
patterns of the selected
segment
Measure the impact of
owned and earned
social media channels
in the discourse
Harvest new ideas, and
alternative uses from
social conversations
Serves as the starting
point to a social media
strategy
Adds value to the
strategy creation
process and
communication
Provides the local
content required to
drive impact in social
media presence
Quantifies the impact of
social media activity in
terms of content and
volume
Search for white spaces
and analysis of adjcent
conversations for
innovation
PRODUCT
STRUCTURE
Standalone Research Products

7. 7
SOCIAL
SCAN
Mind
radar
Content
Finder
Scan, gauge and evaluate the potential
Performance
Monitor
Inspiration
Highway

8. 8
Qualitative
Quantitative
”Scan, evaluate and gauge the
potential
of
social
media
discourse”
Addressed questions
• What does the discussion around your brand look like? What
the volume and structure, what is driving the spikes? What is
the context and sentiment your brand discussed with?
• How do your top five competitors compare? What is their
respective share of buzz?
• What is the size and distribution of the category discussion? To
what extent are brands playing a role in consumer
discussions?
Best use
SOCIAL
SCAN
• Need an overview of social media exposure? Social Scan is
the starting point of a social media program
• For agencies in need of support for a client communication
pitch
• Provide baseline social media figures to initiate on-going
tracking
Benefits

9. 9
Qualitative
Quantitative
”Comprehensive social media
metrics for your brands,
competitors and consumers”
What it contains
•
•
•
•
Comprehensive social media metrics: volume, buzz, trend,
channel distribution and spike analysis. Brand context and
sentiment analysis.
Competitor comparison via share of buzz and channel
distribution.
Consumer conversation analysis via semantic grid to measure
volume, distribution and brand penetration.
Based on one year worth of data. YTD from day of ordering.
Timing and pricing
•
•
SOCIAL
SCAN
Social Scan project usually is delivered within 3 working days
Pricing starts at 2000 EUR
Methodology

10. 10
Qualitative
Quantitative
”Easy to use analysis of key
social media metrics to situate
the brand”
Creative agency pitch support
Background
Creative agency wanted to pitch social media marketing services
to a forest destroying machinery producer in Russia.
Objective
Create easily use analysis of the key social media metrics to
situate the brand related conversations and overall presence in
the discourse.
Result
Agency was able to demonstrate the need for the client to actively
build a social media presence and utilize the discussions to foster
deeper understanding of its users’ needs.
SOCIAL
SCAN
Case study

11. 11
Qualitative
Quantitative
”If only we had known…”
Industrial B2B client
Background
Prior a decision to engage in social media, an international leading
manufacturer of heat pumps and air conditioning systems wanted
to explore the relevance of social media for it’s marketing and
sales objectives.
Objective
Follow conversation of a little discussed, but complex b2b product;
looking at the brand, competitors and players in the distribution
chain.
Result
Client was able to determine the most beneficial role social media
can play in its market engagement approach. Social media
monitoring was implemented to track customer and distributor
feedback as well as observe competitor activity.
SOCIAL
SCAN
Case study

12. 12
Social
Scan
MIND
RADAR
Content
Finder
Mapping the conversation landscape
Performance
Monitor
Inspiration
Highway

13. 13
Qualitative
Quantitative
”Mapping and understanding
the conversation landscape”
Addressed questions
• What do people say about sociatal themes or a product
category?
• What are the issues, the range of opinions and how are these
topics clustered in social media.
• Which of the topic groups are the important talk drivers of the
social media conversation?
Best use
• Insight for strategy: situating the brand essence in the actual
consumer discourse.
• Support for communication design: leveraging the
conversation nodes to boost own message.
• Augment traditional research methods: fill the blank space
left between focus groups and survey research.
MIND
RADAR
Benefits

14. 14
Qualitative
Quantitative
”Taking a deep dive into
consumers’ self-expression”
What it contains
•
•
•
•
Naïve reading of consumer/category level discussions
Identification of topic groups, analysis of their emotional charge,
rational context and affiliated moment of consumption or
communication
Collage of topic group opinion and issue composition, exposing
the inner dynamics and contradictions
Ranking of topic group based on the coding of a statistically
valid sample
Timing and pricing
•
•
MIND
RADAR
Mind Radar project usually is delivered within 6 working days
Pricing starts at 3500 EUR
Methodology

15. 15
Qualitative
Quantitative
”Understand the discourse nodes
of the social media landscape”
Chocolate Market
Background
Domestic chocolate manufacturer would like to reposition its
flagship brand. A wave of qualitative research was conducted and
used to rework the brand essence. The client wanted to know, if
the envisaged position is relevant to chocolate consumers.
Objective
Map discourse landscape, identify topic groups, understand their
inner opinion spectrum composition and rank them according to
volume of discussion.
Result
Social listening mirrored findings of qualitative phase, but was able
to add more facets to the discussion. Client validated previous
findings via social and re-used research output to brief
communication agency.
MIND
RADAR
Case study

16. 16
Qualitative
Quantitative
”Mapping the landscape:
discover what people mean by
what they say”
The Rich
Background
Local edition of Forbes 100 richest people would like to include a
perception analysis of the rich in it’s publication.
Objective
Understand what people think about the rich. What is their overall
opinion and what aspects of affluence do they discuss? What are
the associated accessories, behaviors, and imagined origins of
wealth?
Result
Mapping and in-depth analysis of social media voices resulting in
a multi-page special report
MIND
RADAR
Case study

17. 17
Social
Scan
Mind
radar
CONTENT
FINDER
Relevant brand communication
Performance
Monitor
Inspiration
Highway

18. 18
Qualitative
Quantitative
”Identify what content is relevant
for your brand communication
with your target groups”
Addressed questions
• Who are the user and their roles speaking on the topic?
• What are the topics and issues that are at the core of users’
discussions and could be brand relevant? What are the
differences per demographics and target group segmentation?
• When and where are discussions conducted?
• How are competitors engaging with the community?
Best use
• Rolling out social media presence in multiple markets
• Brand has a social media strategy and is in need of locally
relevant content
CONTENT
FINDER
Benefits

19. 19
Qualitative
Quantitative
”Mission-critical insights that
draw on in-depth qualitative and
quantitative research”
What it contains
•
•
•
•
•
•
Traffic (brand, competitor and consumer space)
Consumer space analysis
User segmentation and demographics (if topic allows)
Topic group analysis and sizing
Identification of influencers and ambassadors
Brand assets (own and competitors’)
Timing and pricing
•
•
CONTENT
FINDER
Content Finder project usually is delivered within 8 working days
Pricing starts at 4000 EUR
Methodology

20. 20
Qualitative
Quantitative
”Know the movers and the
shakers, the doers and the
thinkers”
Sports Apparel
Background
Agency worked with top 3 global sports apparel manufacturer to
identify consumer behaviours, talk-drivers and influential social
figures to launch campaign
Objective
Consumer behaviour is closely mapped in social media. People
talk a lot about running and their discourse clearly signifies
disparate patterns of behaviours and preferences
Result
Communication agency successfully launched social engagement
campaign and engaged influencers to act as brand advocate in the
social space
CONTENT
FINDER
Case study

21. 21
Qualitative
Quantitative
”Reverse engineer the situations
when your product is consumed”
Home improvement
Background
International domestic paint manufacturer planned to launch its
Facebook page and looked to existing content for inspiration.
Objective
Define digital marketing and content strategy based on existing
consumer needs and behaviours to increase brand awareness,
educate the market and position the brand as the goto-expert in its
field.
Result
The company launched a successful fan page that offers helpful
advice for everyday situations when decoration and painting is a
must.
CONTENT
FINDER
Case study

22. 22
Social
Scan
Mind
radar
Measuring success
PERFORMANCE
MONITOR
Content
Finder
Inspiration
Highway

23. 23
Qualitative
Quantitative
”Buzz, buzz, buzz… I wonder.
Does it engage?”
Addressed questions
• How has your brand communication activity performed in terms
of share of buzz, engagement, tonality and contextual
relevance versus your competitors in owned and earned social
media assets.
• What works, what does not – what is the social media impact of
your activity?
Best use
• Independently evaluate the impact of your marketing
campaigns is the social media space.
• Understand which elements, messages have gained most
traction or where there is room for improvement.
• When using or creating benchmarks to measure ROI.
• How do the brand perform in social media?
• Benchmarking performance
PERFORMANCE
MONITOR
Benefits

24. 24
Qualitative
Quantitative
”Volume trends and share of
buzz often explain the unknown
elements in revenue stats”
How it works
•
•
•
•
•
Traffic (brand and competitors)
Campaign performance metrics
Brand and competitor topic exposure analysis
Brand asset and engagement analysis
Custom KPI measurements
Timing and pricing
•
•
PERFORMANCE
MONITOR
Performance Monitor project usually is delivered within 8
working days
Pricing starts at 4000 EUR
Methodology

25. 25
Qualitative
Quantitative
”User interactions, attitudes,
emotions, drivers and inhibitors priceless”
Rebranding: new slogan
Background
Independently evaluate the impact of their marketing campaigns is
the social media space and understand which elements,
messages have gained most traction or where there is room for
improvement. They also looked to benchmark performance
Objective
Car manufacturer wanted to evaluate the traction of a branding
campaign introducing a new Brand slogan by actively engaging in
with consumers via a campaign microsite, Facebook, twitter.
PERFORMANCE
MONITOR
Result
User reactions were measured and segmented by their attitude
towards the campaign, reaching from affirmation to skepticism and
rejection. The reasons and motivations behind the reactions were
analyzed to inform further development of the campaign.
Case study

26. 26
Social
Scan
Mind
radar
Content
Finder
Strategic decisions: better informed
INSPIRATION
HIGHWAY
Performance
Monitor

27. 27
Qualitative
Quantitative
”Identify new trends, white
spaces
and
communication
opportunities on the market…
before your competitors”
Addressed questions
• What are unorthodox uses of your product? Are consumers
perceiving in fringe or alternative ways that could inform your
innovation life cycle?
• Are there white spaces in adjacent categories that could
provide room to expand your brand?
Best use
• New product development
• Relaunch or rejuvenation of your brand
• Global communications strategy
INSPIRATION
HIGHWAY
Benefits

28. 28
Qualitative
Quantitative
”Knowing the unknown is what
makes this cutting edge”
How it works
•
•
Building on an in-depth Mind Radar study, the research ventures
into exploration of minority and unique voices
Exploring white spaces that are adjacent to the category
discussion, measuring the current interpenetration and providing
a qualitative understanding of the bridge at the given time
Timing and pricing
•
•
INSPIRATION
HIGHWAY
Inspiration Highway project usually is delivered within 15
working days
Pricing starts at 10,000 EUR
Methodology

29. 29
Qualitative
Quantitative
”Million dollar insights that are far
from trivial”
Market white spaces
Background
Chocolate manufacturer would like to increase volume and
connect product with new lifestyle areas.
Objective
Understand the areas chocolate could become a more important
part of.
Indicate areas where very limited number of early adopters have
made in roads, but are largely ignored by mainstream
Result
Social media scanning allowed us to demonstrate and measure
the current availability of white spaces, where the category could
expand to
INSPIRATION
HIGHWAY
Case study

30. 30
Explore
Understand
Target
Measure
Inspire
INSPIRATION
HIGHWAY
SOCIAL
SCAN
MIND
RADAR
CONTENT
FINDER
PERFORMANCE
MONITOR
Seasonality
Traffic
Brand analysis
Campaign performance
Engagement
Influencers
Consumer space analysis
Polarity
Demographics
Brand Touchpoints
Ambassadors
Talk drivers
SEO/SEM Keyword Check
Path to purchase
Best practice insights
Brand Value Narrative
Brand asset
Competitor analysis
White Space Scanning
User segmentation
PRODUCT
STRUCTURE
Optional add-ons

31. 31
”And you haven’t seen the full
depth these analyses can go
into”
Ask for more
We can provide you with even deeper analysis and more insight.
Talk to our head of research for details:
intelligence@replise.com
ADDITIONAL
MODULES
More information

32. About Replise
At Replise, we believe in social media. We draw business
insights from social media using proven market research
methodologies. We help our customers get the cutting
edge intelligence they need to create their strategies and
define their tactics.
Replise was started in 2008, just a year after Twitter was
launched, by a bunch of serial entrepreneurs who
believed they could bridge the gap between technology
and business. We focus on what we are best at: analysing
social media and giving insights; so our customers can
focus on what they are best at: their core business. The
expertise of our research team, the flexibility of our social
analytics platform and the breadth and depth of our data
empower our customers.
They can develop better products because we help them
understand the needs and wants of their target
audiences. They can keep ahead of their competitors and
keep up with their industry’s cutting edge because we
help them see what’s in the big picture and what is not.
This is why we work with brands like Nike, Samsung and
Nestle, and many communication agencies across
Europe.
SOCIAL
MEDIA
RESEARCH