Beer in Macedonia

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Beer in Macedonia
Published on December 2009

Report Summary

The Beer in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the
latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts
to 2013 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report'
* Get a detailed picture of the beer industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content

Beer in Macedonia
Euromonitor International
December 2009
List of Contents and Tables
Executive Summary
Slowdown of Market Growth in 2009
Global Recession Influences Consumer Habits
Wine and Beer Remain Dominant in 2009
Mixed Impression of New Alcohol Legislation Success
Macedonians Prefer To Drink Alcohol at Home
Legislation
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 3 Selling Margin of a Typical Beer Brand 2009
Table 4 Selling Margin of a Typical Wine Brand 2009
Table 5 Selling Margin of a Typical Spirits Brand 2009
Operating Environment

Beer in Macedonia Page 1/6


Market Data
Table 6 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 7 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 8 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 9 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 16 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 17 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 19 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
Appendix
Definitions
Published Data Comparisons
Summary 1 Research Sources
Executive Summary
Slowdown of Market Growth in 2009
Global Recession Influences Consumer Habits
Wine and Beer Remain Dominant in 2009
Mixed Impression of New Alcohol Legislation Success
Macedonians Prefer To Drink Alcohol at Home
Market Background
Legislation
Taxation and Duty Levies
Table 21 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 23 Selling Margin of a Typical Beer Brand 2009
Table 24 Selling Margin of a Typical Wine Brand 2009
Table 25 Selling Margin of a Typical Spirits Brand 2009
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Data
Table 26 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 27 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 28 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 29 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 30 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 31 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 32 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 33 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 34 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 35 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 36 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009



Table 37 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 38 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 39 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 40 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
Definitions
Published Data Comparisons
Summary 2 Research Sources
Bovin Winery
Bovin Winery
Strategic Direction
Key Facts
Summary 3 Bovin Winery: Key Facts
Company Background
Production
Competitive Positioning
Pivara Prilep Ad
Strategic Direction
Key Facts
Summary 4 Pivara Prilep AD: Key Facts
Company Background
Production
Summary 5 Summary Pivara Prilep AD: Competitive Position 2009
Tikve' Ad
Strategic Direction
Key Facts
Summary 6 Tikve' ad: Key Facts
Summary 7 Tikve' ad: Operational Indicators
Company Background
Production
Headlines
Trends
Production, Imports and Exports
Prospects
Sector Background
Lager Price Band Methodology
Summary 8 Lager by Price Band 2009
Sector Data
Table 41 Sales of Beer by Subsector: Total Volume 2004-2009
Table 42 Sales of Beer by Subsector: Total Value 2004-2009
Table 43 Sales of Beer by Subsector: % Total Volume Growth 2004-2009
Table 44 Sales of Beer by Subsector: % Total Value Growth 2004-2009
Table 45 Sales of Beer by On-trade vs Off-trade Split: Volume 2004-2009
Table 46 Sales of Beer by On-trade vs Off-trade Split: Value 2004-2009
Table 47 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 48 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 49 Beer: Production, Imports and Exports: Total Volume 2003-2008
Table 50 Beer Exports by Country of Destination: Total Volume 2003-2008
Table 51 Beer Exports by Country of Destination: Total Value 2003-2008



Table 52 Beer Imports by Country of Origin: Total Volume 2003-2008
Table 53 Beer Imports by Country of Origin: Total Value 2003-2008
Table 54 Company Shares of Beer by National Brand Owner 2005-2009
Table 55 Company Shares of Beer by Global Brand Owner 2005-2009
Table 56 Brand Shares of Beer 2006-2009
Table 57 Forecast Sales of Beer by Subsector: Total Volume 2009-2014
Table 58 Forecast Sales of Beer by Subsector: Total Value 2009-2014
Table 59 Forecast Sales of Beer by Subsector: % Total Volume Growth 2009-2014
Table 60 Forecast Sales of Beer by Subsector: % Total Value Growth 2009-2014



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