Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Kellogg Company (Kellogg) is a producer of breakfast foods, snack foods, cookies, and crackers. The company also manufactures and markets ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. Kellogg manufactures its products in 18 countries and sells it in 180 countries. The company primarily operates in North America. It is headquartered in Battle Creek, Michigan and employed 26,500 people, as of financial year (FY) 2007. The company recorded revenues of $11,776 million during the FY2007, an increase of 8% over FY2006. The increase in revenue was mainly due to growth in retail cereal sales within each of its geographical operating segments. The operating profit of the company was $1,868 million during FY2007, an increase of 5.8% over FY2006. The net profit was $1,103 million in FY2007, an increase of 9.9% over FY2006.Scope of the Report- Provides all the crucial information on Kellogg Company required for business and competitor intelligence needs- Contains a study of the major internal and external factors affecting Kellogg Company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Kellogg Company-Data is supplemented with details on Kellogg Company history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Kellogg CompanyReasons to Purchase- Support sales activities by understanding your customers' businesses better- Qualify prospective partners and suppliers- Keep fully up to date on your competitors' business structure, strategy and prospects- Obtain the most up to date company information available

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Kellogg Company - SWOT Analysis
Published on May 2009
Report Summary
Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg
Company - SWOT Analysis examines the company's key business structure and operations, history and products, and provides
summary analysis of its key revenue lines and strategy.
Kellogg Company (Kellogg) is a producer of breakfast foods, snack foods, cookies, and crackers. The company also manufactures
and markets ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie
foods. Kellogg manufactures its products in 18 countries and sells it in 180 countries. The company primarily operates in North
America. It is headquartered in Battle Creek, Michigan and employed 26,500 people, as of financial year (FY) 2007. The company
recorded revenues of $11,776 million during the FY2007, an increase of 8% over FY2006. The increase in revenue was mainly due to
growth in retail cereal sales within each of its geographical operating segments. The operating profit of the company was $1,868
million during FY2007, an increase of 5.8% over FY2006. The net profit was $1,103 million in FY2007, an increase of 9.9% over
FY2006.
Scope of the Report
- Provides all the crucial information on Kellogg Company required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Kellogg Company in the form of a SWOT analysis as well as a
breakdown and examination of leading product revenue streams of Kellogg Company
-Data is supplemented with details on Kellogg Company history, key executives, business description, locations and subsidiaries as
well as a list of products and services and the latest available statement from Kellogg Company
Reasons to Purchase
- Support sales activities by understanding your customers' businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors' business structure, strategy and prospects
- Obtain the most up to date company information available
Table of Content
Table of Contents:
This product typically includes the following sections:
SWOT COMPANY PROFILE: KELLOGG COMPANY
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Key Facts: Kellogg Company
Company Overview: Kellogg Company
Business Description: Kellogg Company
Company History: Kellogg Company
Key Employees: Kellogg Company
Key Employee Biographies: Kellogg Company
Products & Services Listing: Kellogg Company
Products & Services Analysis: Kellogg Company
SWOT analysis: Kellogg Company
*Strengths: Kellogg Company
*Weaknesses: Kellogg Company
*Opportunities: Kellogg Company
*Threats: Kellogg Company
Company View: Kellogg Company
Top Competitors: Kellogg Company
Location and Subsidiary: Kellogg Company
*Head Office: Kellogg Company
*Other Locations and Subsidiaries: Kellogg Company
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