A strategic assessment of Philips, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.Contains 133 pages and 10 tables  

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Philips: Performance, Capabilities, Goals and Strategies in the
Worldwide Diagnostic Imaging Market
Published on December 2009
Report Summary
A strategic assessment of Philips, one of the world's leading diagnostic imaging companies, provides significant competitor
information, analysis and insight critical to the development and implementation of effective marketing and R&D programs. The report
presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging
market.
Contains 133 pages and 10 tables
Table of Content
I. Executive Summary II. Business Organization III. Senior Management IV. Facilities and Employees V. Technical Know-How VI.
Product Portfolio VII. Marketing Tactics VIII. Sales and Profit Growth IX. R&D Expenditures and Major Programs X. Collaborative
Arrangements XI. Strategic Direction List of TablesTable 1: Philips Revenue by Operating SectorTable 2: Philips Revenue Growth by
Operating SectorTable 3: Philips Operating Profit by SectorTable 4: Philips Operating Profit Growth by SectorTable 5: Philips Medical
Systems Sales and Operating Profit GrowthTable 6: Philips Medical Systems Sales by Geographic RegionTable 7: Phillips Medical
Systems Sales Growth by Geographic RegionTable 8: Phillips Medical Systems Sales by Modality/BusinessTable 9: Phillips Medical
Systems Sales by Modality/Business and Geographic RegionTable 10: Phillips Medical Systems System Placements and Installed
Base by Modality and Geographic Region
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