U.S. Market for Oral Care Products, 7th Edition, The

Find Industry reports, Company profiles
ReportLinker and Market Statistics

>> Get this Report Now by email!

U.S. Market for Oral Care Products, 7th Edition, The
Published on April 2009

Report Summary

Toothpaste, whiteners, sugarless gum, mouthwash, manual or electric toothbrushes, floss, and other oral care items retailed at $9.1
billion in 2008 ' and $10.9 billion is possible by 2014.

Marketers have proven that this mature industry can still show growth. Americans already brush their teeth, and most gargle or pop
breath mints, and yet pure innovation and outside-the-box positionings have sparked one profitable oral care fad after another.
However, in 2009, sales of the once wildly popular $5 battery-operated toothbrush, of dissolvable breath strips, and of many
dedicated whiteners, have long since faded.

What are the oral care market's new dollar-drivers' What are the latest flashy strategies to lift brands out of the funk of market
maturity' And will consumer oral care thrive or nosedive during these economic hard times' ...Packaged Facts' new edition of The
U.S. Market for Oral Care Products, 7th Edition is a manual for success ' featured are detailed past and future sales estimates, IRI
brand share data, extensive Simmons demographic profiles, and our usual insightful analysis. Also, the gameplans of Procter &
Gamble, Colgate-Palmolive, Johnson & Johnson, Guthy-Renker, and others are examined in depth.

Report Methodology

The U.S. Market for Oral Care Products, 7th Edition is based on information gathered from primary, secondary, and syndicated
sources. Primary research involves on-site study of how oral care products are sold through retail stores and consultation with
industry executives. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial,
marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and
other sources also provide valuable secondary data.

Brand share data on oral care products sold through mass (that is, through supermarkets, chain drugstores, and mass
merchandisers, excluding Wal-Mart) have been collected via store checkout scanners by Information Resources, Inc. (IRI).

Analysis of consumers' purchase and use of oral care products is based on semi-annual surveys by Simmons Market Research
Bureau, Inc., one of the leading compilers of demographic data in the United States.

U.S. Market for Oral Care Products, 7th Edition, The Page 1/13


Information about many new product introductions is provided by Product Launch Analytics, a Datamonitor service.

What You'll Get in this Report

With The U.S. Market for Oral Care Products, 7th Edition, you and your marketing team will gain a comprehensive overview of the ins
and outs of the oral care business. Most importantly, the report anchors oral care in the broader HBC world and societal contexts, as
well as in the rapidly transforming retail scene. Such valuable qualitative perspective is supported by extensive hard data presented
in well-organized tables and charts.

The report addresses the following segments:
The Overall Market (including market size and composition, and projected market growth)

Dental Preparations (tooth cleaners, dedicated whiteners, denture products, and oral pain remedies)

Breath Control (gum, mouthwash, and breath fresheners)

Dental Implements and Appliances (manual toothbrushes, electric appliances, tools/accessories, and floss)

The Marketers (including discussions of specific marketer brand and market shares)

Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they
market)

Retail and Internet Strategies

The Consumer (who's buying what, and where)

Trends and Opportunities



If your company is already an established player in oral care, this report is bound to freshen and strengthen your marketing plan. If
your company is newly targeting the oral care consumer, then this report is a great intro to the oral care marketplace, and thus a
launching pad for a successful venture.

Table of Content

Chapter 1: Executive Summary
Three Categories: Dental Preps, Breath Control Products, Implements/Appliances
Methodology
Oral Care Nudges $9.1 Billion in 2008
Oral Care Market to Break $10.9 Billion Mark by 2014
Table 1-1: Projected U.S. Retail Dollar Sales of Consumer Oral Care Products, 2004-2014 (in millions of dollars)
Share by Category: Dental Preps Rock, Breath Controls Gain Ground
Share by Outlet: Mass Towers Over Other Channels
Table 1-2: Share of U.S. Retail Dollar Sales of Oral Care Products, by Retail Channel, 2008 (in millions of dollars and percent)
Population Growth is Basic Oral Care Driver, vs. Fad Stimuli
A Positive: During Recession, Good Hygiene Postpones Costly Visits to Dentist
About 2,000 New Tooth Cleaners Rolled Out Worldwide in 2007-2008
Despite Consumers' Fatigue with Innovation: U.S. Tooth Cleaner Assortment Still Swelling
Dental Preps Product Trends
Lots More Multifunctionals
Home Versions of Pro Oral Care
Imported Brands
Prestige/Pop Prestige/Upscale/Natural Brands
New Breath Control Product Trends Worth Monitoring
More Mutifunctional Gums, Especially Whiteners -- and Now Strengtheners
Premium Mouthwashes
Natural, Organic, or Botanical SKUs or Ingredients
Systemics and Probiotics
Implement/Appliance Product Trends Worth Watching
Combo-Functional Implements/Appliances
Products Positioned on 'Home Pro Oral Care'
Products With Headlights, UV Lights, Treatment Lights
Key Acquisitions and Deals
A Contender Closes Its Doors
Over 204.6 Million Adults Use Tooth Cleaners
Nearly 27.8 Million Use Dedicated Tooth Whiteners
Nearly 27.2 Million People Use Denture Cleansers
Nearly 68.7 Million Chew Sugarless Gum; 10.3 Million Chew Dental Gum
Mouthwash has 133.7 Million Users
Over 95.2 Million Pop Breath Mints
Users of Manual Toothbrushes Number 186.9 Million
Almost 71.4 Million Users of Electric Toothbrushes
Floss User-Base at 134.4 Million
Over 62.3 Million Adults Go to the Dentist



Chapter 2: The Overall Market
Highlights
Introduction
Market Parameters
Glossary of Terms Used
Carbon Footprint
Cariology
Cosmeceutical
Direct
Ethnic
Fair Trade
Green
HBC
Market versus Category versus Segment
Mass
'Natural' versus 'Organic'
Over the Counter (OTC)
Prestige and Pop Prestige
SKU
Specialty
Supermarket, Chain Drugstore, Mass Merchandiser
Sustainable (also, Renewable)
Methodology
The Products
Three Categories: Dental Preps, Breath Control Products, Implements/Appliances
Dental Preparations
Breath Control Products
Implements/Appliances
Lots and Lots and Lots of Product Overlap
Natural and Chemical Formulations Blurring Together
Regulation of Oral Care Claims
FDA Classes HBC Products in Three Ways
Over-the-Counter (OTC) Dental Drugs
Rx Dental Drugs
Dental Cosmetic Products
Natural and Organic HBC Industry Still Hungry for Regulation'
...But a Draft of Standards from NSF International was Released in
...And Here's the First Organic HBC Standard!
Four Bits of Regulation or Quasi-Regulation that are Forces
FTC Still Hampered by Lack of Natural/Organic HBC Standards
Overall Market Size and Growth
Oral Care Nudges $9.1 Billion in 2008
A Mature Market Shows Surprising Life
Dental Preps, Driven by Natural Brands, Break $3.9 Billion
Breath Control Products in Strong Build to $3.1 Billion
Implements/Appliances Manage to Top $2.0 Billion in 2008
Table 2-1: U.S. Retail Dollar Sales of Consumer Oral Care Products, by Category, 2004-2008 (in millions of dollars)
Share by Category: Dental Preps Rock, Breath Controls Gain Ground
Table 2-2: Share of U.S. Retail Dollar Sales of Oral Care Products, by Category, 2004-2008 (percent)
Natural/Organic Segment in Bull's Rush to $1 Billion



Share of Oral Care Sales by Outlet: Mass Towers over Other Channels
Table 2-3: Share of U.S. Retail Dollar Sales of Oral Care Products, by Retail Channel, 2008 (in millions of dollars)
Factors in Overall Market Growth
Population Growth the Basic Oral Care Sales Driver, vs. Fad Stimuli
In 2009, Boomers' Influence is Mixed
The Roles of Gens X and Y and Z
Table 2-4: Projected U.S. Population, by Age Bracket, 2008-2014* (in thousands)
A Positive: During Recession, Good Hygiene Postpones Costly Visits to Dentist
Update: Do We Still Have Innovation Fatigue'
Outlook: Natural/Organic Oral Care Products
Outlook: Oral Care in Prestige, and Its Trickle Down to Mass
Fear of Systemic Infections
Projected Sales
Oral Care Market to Break $10.9 Billion Mark by 2014
Dental Preps to Near $4.7 Billion Mark
Breath Control Products Foreseen to Reach $3.8 Billion
Implements/Appliances on Way to $2.4 Billion
Table 2-5: Projected U.S. Retail Dollar Sales of Consumer Oral Care Products, by Category, 2008-2014 (in millions of dollars)
The Marketers
Numbers of Significant Oral Care Players Marketers in Mass
More Marketers of Dental Preps in 2008'
...While Breath Control, Implement/Appliance Competition Consolidates
Table 2-6: Numbers of Significant* Oral Care Marketers in Mass Retail Channels (Supermarkets, Chain Drugstores, Mass
Merchandisers), by Product Segment, 2003-2008
The Top 10 Oral Care Marketers of 2008
Top 10 Control 86% of Oral Care Retail Value in Mass
Table 2-7: Share of U.S. Mass Retail* Dollar Sales of Consumer Oral Care Products, by Top 10 Marketers and Their Category
Involvements, 2008 (in dollars)

Chapter 3: Trends and Opportunities
Highlights
Trends and Opportunities
Mature Oral Care Market Lively ' but Recession-Proof'
Fads, Cycles, Reciprocities, Show Biz
Big Players Depend on Endless Innovation
...While Mid-Range and Small Fish have Only Sharp Positionings
Home Pro Oral Care a Consumer Behavior, and a Product Trend
Dedicated Whiteners are Still in Free-Fall
Segment Will Continue Downward to $253 Million in 2014
Table 3-1: U.S. Retail Dollar Sales of Dedicated Tooth Whiteners, 2004-2014 (in millions of dollars)
P&G, J&J, and Upstart Glaxo Are Triumvirate in Dedicated Whiteners
Table 3-2: Share of U.S. Retail Dollar Sales of Dedicated Whiteners and Tooth Powders/Polishes, by Marketer and Brand,
2003-2008*
Nearly 27.8 Million Use Dedicated Tooth Whiteners
Dedicated Whitener Forms: Strips Far More Popular than Gels
Demographics of Strip versus Gel Whitener Use: Youth, Affluence are Pivotal Issues
Table 3-3: Demographic Characteristics Most Favoring Use of Dedicated Tooth Whiteners, by Form, 2008 (adults in thousands, in
recent 12 months)



Crest Whitestrips the Most Popular Dedicated Whitener Brand
Table 3-4: Use of Dedicated Tooth Whiteners, by Brand, 2006-2008 (adults in thousands, in recent 12 months)
Natural/Organic Segment Rushes to $1.0 Billion in 2004-2008
Natural/Organic Oral Care to Approach $1.7 Billion by 2014
Table 3-5: U.S. Retail Dollar Sales of Natural/Organic Oral Care Products, 2004-2014 (in millions of dollars)
Natural/Organic Loyalists Can Again Drive Dental Preps Sales - Post-Recession
'Natural' Is Third Most Common Tag on New Toothpaste Labels
Prestige and Pop Prestige Oral Care Inches Forward, Ever Forward
Global OTC Oral Care Estimated at $32.0 Billion
Oral Care Markets Thrive in Big Five European Countries
France
Germany
Italy
Spain
United Kingdom
Runaway Growth Potential in BRIC Countries
Brazil has the Largest Share of BRIC HBC Sales
Russia a Major HBC Territory ' but is Losing Population
India: Oral Hygiene Practices Transforming at Grassroots Level
China also About to Boom
Electric Toothbrush Execs Take Note: Japanese Lead World in Coupon Delivery by Mobile
Financial Crisis Creates Opportunities

Chapter 4: The Dental Preparations Category: Tooth Cleaners/Whiteners/Denture Products/Pain Remedies
Highlights
The Products
Parameters of the Dental Preps Category
Nine Tooth Cleaner Types, and Their Forms
Antigingivitis
Antiplaque/Antitartar
Baking Soda
Children's
Combos
Desensitizing
Fluoride -- or 'Regular'
Natural/Organic
Whitening
Dedicated Whiteners
Common Tooth Cleaner Ingredients
Table 4-1: Common Tooth Cleaner Ingredients
Controversial Ingredients: Fluoride, Parabens, PG, and SLFs
The Fluoride Question
Parabens
Propylene Glycol (PG)
SLFs
A Variety of Tooth Cleaner Delivery Systems
Denture Products: Adhesives, Cleansers, Cushions
Oral Pain Remedies



A New Product Class: Home Pro Oral Care
Category Size and Growth
Dental Preps, Driven by Natural Brands, Break $3.9 Billion
Preps Lose Premium Punch
Table 4-2: U.S. Retail Dollar Sales of Dental Preparations (Tooth Cleaners, Whiteners, Denture Products, Oral Pain Remedies),
2004-2008 (in millions of dollars)
Tooth Cleaners/Whiteners Persevere, Finish 2004-2008 at $3.3 Billion
...Though Dedicated Whiteners Are Still in Free-Fall
Table 4-3: U.S. Retail Dollar Sales of Dedicated Tooth Whiteners, 2004-2008 (in millions of dollars)
Denture Products in Downward Arc to $405 Million
In Mass, Denture Adhesives Control a Third of Denture Product Sales
Table 4-4: Share of U.S. Retail Dollar Sales of Denture Products in Mass Retail Channels (Supermarkets, Chain Drugstores, Mass
Merchandisers), by Product Type, 2006-2008 (percent)
Pain Remedies Stagnate, Inch to $248 Million
Tooth Cleaners/Whiteners Account for Most Dental Preps Sales
Table 4-5: Share of U.S. Retail Dollar Sales of Dental Preparations Tooth Cleaners, Whiteners, Denture Products, Oral Pain
Remedies), by Segment, 2004-2008 (percent)
Mass Rules Dental Prep Sales
Regionality of Dental Preps Sales
Tooth Cleaner Use Pretty Much Uniform Across United States
Table 4-6: Use of Tooth Cleaners/Whiteners, by Marketing Region, 2008 (percentage of adults)
East Central Residency Favors Whitening Gels; Pacific States, Northeast Favor Strips
Table 4-7: Use of Whitening Gels and Strips, by Marketing Region, 2008 (percentage of adults)
Southeasterners, East Central Residents Most Favor Denture Cleanser Use
Table 4-8: Use of Denture Cleansers, by Marketing Region, 2008 (percentage of adults)
Factors in Category Growth
Some Factors Same as for Overall Market
Fad Stimuli
Recession + High Cost of Dental Work = More Exploration of Home Oral Care
Natural/Organic Loyalists Will Drive Dental Preps Sales Post-Recession
Innovation Fatigue: America Now Takes Whitening Power for Granted
Licensing Still Key to Success in Kids' Tooth Cleaner Segment
Health Savvy, Modern Dentistry Hurt Sales of Denture Products, Pain Remedies
Projected Sales
Dental Preps to Approach $4.7 Billion in 2014
Tooth Cleaners/Whiteners to Leap Past $4.0 Billion Mark
Dedicated Whiteners Will Continue Downward to $253 Million
Denture Products to Continue Slide to $346 Million
Pain Remedies Will C - R - A - W - L to $277 Million
Table 4-9: Projected U.S. Retail Dollar Sales of Dental Preparations (Tooth Cleaners/Whiteners, Denture Products, Pain Remedies),
The Marketers
Of 300 Dental Preps Marketers, Fewer Than 40 Significant in Mass
Table 4-10: Numbers of Significant* Dental Preparations Marketers in Mass Retail Channels (Supermarkets, Chain Drugstores, Mass
Merchandisers), by Product Segment, 2003-2008
Main Company Types: Packaged Goods Makers, Drug Makers, Specialists
Importers Active in Natural HBC Channel
Table of Marketers and Brands
Table 4-11: Leading Marketers of Dental Preparations (Tooth Cleaners/Whiteners, Denture Products, Oral Pain Remedies) and Their
Representative Brands, 2009



Dental Preps Marketer and Brand Share
Note on IRI Data
In Toothpaste Segment, P&G Poised to Take Lead from Colgate
Table 4-12: Share of U.S. Retail Dollar Sales of Tooth Cleaners (Pastes, Gels, Powders, Etc.), by Marketer and Brand, 2003-2008*
P&G, J&J, and Upstart Glaxo Are Triumvirate in Dedicated Whiteners
Table 4-13: Share of U.S. Retail Dollar Sales of Dedicated Whiteners and Tooth Powders/Polishes, by Marketer and Brand,
2003-2008*
P&G, Glaxo Together Control 86% of Denture Adhesive Dollars
Table 4-14: Share of U.S. Retail Dollar Sales of Denture Adhesives, by Marketer and Brand, 2003-2008*
Glaxo and Regent Account for 98% of Denture Cleanser Paste/Powder Sales
Table 4-15: Share of U.S. Retail Dollar Sales of Denture Cleanser Pastes and Powders, by Marketer and Brand, 2003-2008*
Glaxo, J&J, Private Label Rule Denture Cleanser Tablets
Table 4-16: Share of U.S. Retail Dollar Sales of Denture Cleanser Tablets, by Marketer and Brand, 2003-2008*
Roberts and Combe Have Lock on Denture Cushion Segment
Table 4-17: Share of U.S. Retail Dollar Sales of Denture Cushions, by Marketer and Brand, 2003-2008*
Church & Dwight Buys Orajel -- and Leadership in Oral Pain Remedies
Table 4-18: Share of U.S. Retail Dollar Sales of Oral Pain Remedies, by Marketer and Brand, 2005-2008*
Marketing and Product Trends
About 2,000 New Tooth Cleaners Rolled Out Worldwide in 2007-2008
Re Consumers' Innovation Fatigue: U.S. Tooth Cleaner Assortment Still Swelling
China and United States Are Busiest Tooth Cleaner Battlegrounds
Table 4-19: Numbers of New Tooth Cleaners, by Country, 2007-2008
Colgate-Palmolive Made 392 Tooth Cleaner Introductions
Table 4-20: Numbers of New Tooth Cleaner Introductions, Worldwide by Company, 2008
'Kids,' 'Fluoride,' 'Natural' Are Most Frequent Tags on New Tooth Cleaner Labels Worldwide
Table 4-21: Reports* of New Tooth Cleaner Introductions, Worldwide by Claim or Tag on Labeling, 2007-2008
Dental Preps Product Trends
Lots More Multifunctionals
Home Versions of Pro Oral Care
Imported Brands
Prestige/Pop Prestige/Upscale/Natural Brands
Consumer Advertising Positioning
Most Ads for Dental Preps Are Basic Pitches
Multiple Functions, Medical Cachet Are Stressed
Protection from Systemic Infections That Originate in the Mouth
Raising a Whitener to the Level of a Beauty Product
The Experiential: Home for Xmas, and Cavorting Oldsters
The Experiential: First Use of Lice in a Toothpaste Ad
Ad Sources
Consumer Promotions
Couponing
A Charitable Tie-In
An Educational Program
Contests and Sweepstakes

Chapter 5: The Breath Control Category:
Gum/Mouthwash/Breath Fresheners
Highlights



The Products
Breath Control Category Definition
Three Breath Control Segments: Gum, Mouthwash, Breath Fresheners
Oral Care Gums Do Everything: Prevent Cavities, Whiten, Freshen'
Mouthwash = Mouth Rinse
Mouthwashes Classed as Either Cosmetic or Therapeutic
Mouthwash Sold in Regular or Concentrated Forms
Natural or Organic Mouthwashes
Whitening Mouthwashes
Niche Mouthwashes: Anti-Xerostomics, Tobacco Stain Removers, Plaque-Fighters'
Mouthwash Ingredient Types
Antiseptics
Artificial Colors
Essential Oils
Flavors
Plaque Fighters
Sweeteners
Whiteners
Breath Freshener Types
Gums, Candies Subject to FDA Rules
Category Size and Growth
Breath Control Products in Lively Pace to $3.1 Billion in 2004-2008
Performance, Social Lifestyles Favored Gum, Mouthwash Sales
Table 5-1: U.S. Retail Dollar Sales of Breath Control Products (Oral Care Gum, Mouthwash, and Breath Fresheners), 2004-2008 (in
millions of dollars)
Gum Jumps Over Moon to $1.5 Billion
Mouthwash Hurdles $1.0 Billion Mark
Sales of Natural Mouthwash as High as $146.9 Million
Breath Fresheners Meander Down to $517 Million
Retail Dollar-Wise, Gum is Half of Category
Table 5-2: Share of U.S. Retail Dollar Sales of Breath Control Products (Oral Care Gum, Mouthwash, and Breath Fresheners),
2004-2008 (percent)
Mass Rules Breath Control, with Three Quarters of Retail Dollars
Regionality of Breath Control Sales
Sugarless Gum Favored Everywhere; Dental Gum Favored in Northeast, Pacific States
Table 5-3: Use of Sugarless and Dental Chewing Gums, by Marketing Region, 2008 (in thousands of adults)
Mouthwash Use also too Widespread for Skews
Table 5-4: Use of Mouthwash, by Marketing Region, 2008 (in thousands of adults)
Southwesterners Are Most Avid Poppers of Breath Mints/Strips
Table 5-5: Use of Breath Mints and Dissolvable Breath Strips, by Marketing Region, 2008 (in thousands of adults)
Factors in Category Growth
Breath Control has Factors in Common with Overall Market
Population Expansion Heightens Social Contact, Need for Sweeter Breath
Breath Control Fads Give Way to Solid Trends
How Recession, High Dental Bills Affect this Category
The Timely Birth of Home Pro Oral Care
It's Still All About Youth ' Not!
Serious Breath Control Treatment on Rise
America's on Drugs, So its Mouths are Dry
Natural Mouthwash Expected to Keep Thriving



Prestige-Tier Breath Controllers Mostly Phantoms, Yet Influential
Projected Sales
Breath Controllers to Retail at $3.8 Billion in 2014
Gum Predicted to Rush to $2.1 Billion
Mouthwash to Chug Past $1.2 Billion
Breath Fresheners will Continue Slide to $457 Million
Table 5-6: Projected U.S. Retail Dollar Sales of Breath Control Products (Oral Care Gum, Mouthwash, and Breath Fresheners),
The Marketers
Of 300-400 Breath Control Marketers, Only 26 Significant in Mass in 2008
A Diversity of Marketers in this Category
Don't Forget Marketers of Natural/Organic Breath Controls
Table 5-7: Numbers of Significant* Marketers of Breath Control Products in Mass Retail Channels (Supermarkets, Chain Drugstores,
Mass Merchandisers), by Product Segment, 2003-2008
Table of Marketers and Their Brands
Table 5-8: Leading Marketers of Breath Control Products (Oral Care Gum, Mouthwash, and Breath Fresheners), and Their
Representative Brands, 2009
Breath Control Marketer and Brand Share in Mass
Note on IRI Data
Mars has Merged its Way to Leadership in Sugarless Gum
Table 5-9: Share of U.S. Retail Dollar Sales of Sugarless Gums, by Marketer and Brand, 2003-2008*
J&J, with Listerine Brand, Controls Half of Mouthwash Sales
Table 5-10: Share of U.S. Retail Dollar Sales of Mouthwash, by Marketer and Brand, 2003-2008*
Hershey, Mars, Ferrero are Ruling Trio in Breath Mint Segment
Table 5-11: Share of U.S. Retail Dollar Sales of Non-Chocolate Breath Freshener Candies, by Marketer and Brand, 2003-2008*
J&J Has Two-Thirds of Breath Freshener Spray/Drop Dollars
Table 5-12: Share of U.S. Retail Dollar Sales of Breath Freshener Sprays/Drops, by Marketer and Brand, 2003-2008*
Marketing and Product Trends
Over 200 Sugarless Gum SKUs Introed Worldwide in 2007-2008
Japan, United States Lead Sugarless Gum Intros
Table 5-13: Numbers of New Sugarless Gum SKUs, by Country, 2007-2008
Cadbury Schweppes the Top Introducer of Sugarless Gum
Table 5-14: Numbers of New Sugarless Gum Introductions, Worldwide by Company, 2007-2008
'Sugarless,' 'Women' are Most Common Sugarless Gum Tags
Table 5-15: Reports* of New Sugarless Gum Introductions, Worldwide by Claim or Tag on Labeling, 2007-2008
United States, India, Japan are Main Mouthwash Introducers
Table 5-16: Numbers of New Mouthwash SKUs, by Country, 2007-2008
Colgate-Palmolive, J&J, Henkel Crank Out New Mouthwashes
Table 5-17: Numbers of New Mouthwash Introductions, Worldwide by Company, 2007-2008
'Sugarless,' 'Fluoride,' 'Natural' the Most Reported Mouthwash Tags
Table 5-18: Reports* of New Mouthwash Introductions, Worldwide by Claim or Tag on Labeling, 2007-2008
New Breath Control Product Trends Worth Monitoring
More Mutifunctional Gums, Especially Whiteners ' and Now Strengtheners
Premium Mouthwashes
Natural, Organic, or Botanical SKUs or Ingredients
Systemics and Probiotics
European Developments Worth Watching
Consumer Advertising Positioning
Basic Pitches and Beauty Shots for Mouthwash
Exception: An Advertorial for a Major Mouthwash'!



Exception: Eskimos on Behalf of Mouthwash
Gum, Breath Freshener Ads: Experiential, Often Humorous Themes
Breath Control Product Ad Sources
Consumer Promotions
Couponing
A Monthly Sweepstakes
A Rebate for Eight Samples
Fixing Disfigured Smiles



Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact

Order Information
Please verify that the product information is correct and select the format(s) you require.

U.S. Market for Oral Care Products, 7th Edition, The

Product Formats
Please select the product formats and the quantity you require.

Digital Copy--USD 3 850.00 Quantity: _____

Contact Information
Please enter all the information below in BLOCK CAPITALS

Title: Mr Mrs Dr Miss Ms Prof

First Name: _____________________________ Last Name: __________________________________

Email Address: __________________________________________________________________________

Job Title: __________________________________________________________________________

Organization: __________________________________________________________________________

Address: __________________________________________________________________________

City: __________________________________________________________________________

Postal / Zip Code: __________________________________________________________________________

Country: __________________________________________________________________________

Phone Number: __________________________________________________________________________

Fax Number: __________________________________________________________________________



Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.

Payment by credit card Card Number: ______________________________________________

Expiry Date __________ / _________

CVV Number _____________________

Card Type (ex: Visa, Amex…) _________________________________

Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189

Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE

Customer signature:

Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms

Please fax this form to:

Europe, Middle East and Africa : + 33 4 37 37 15 56

Asia, Oceania and America : + 1 (805) 617 17 93


U.S. Market for Oral Care Products, 7th Edition, The

Recommended

Recommended

More Related Content

More from ReportLinker.com

More from ReportLinker.com (20)

U.S. Market for Oral Care Products, 7th Edition, The