Global private label trends and packaging innovation, 2013 a review of the current trends, drivers and developments in private label and their impact on packaging innovation and design - Reports Corner

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Reports Corner
Global Private Label Trends and Packaging Innovation, 2013 - A review of
the current trends, drivers and developments in private label and their
impact on packaging innovation and design

DescriptionDescription
Reports Cornerwww.reportscorner.com
Product Synopsis:
- "Global Private Label Trends and Packaging Innovation, 2013" is
a detailed analysis of and insight into recent packaging
innovations in the global private label market within the Food,
Beverages and Health and Beauty industries, related to key
trends, drivers, and issues.
- The report is a result of extensive research to provide a
comprehensive understanding of the global private label market
and packaging consumption; this clearly establishes market
trends, packaging dynamics, and areas of future growth.

Brief SummaryBrief Summary
Product Synopsis:
- "Global Private Label Trends and Packaging Innovation, 2013" is a
detailed analysis of and insight into recent packaging innovations in the
global private label market within the Food, Beverages and Health and
Beauty industries, related to key trends, drivers, and issues.
- The report is a result of extensive research to provide a
comprehensive understanding of the global private label market and
packaging consumption; this clearly establishes market trends,
packaging dynamics, and areas of future growth.
Introduction and Landscape
Why was the report written?
The constantly changing nature of consumers' and retailers private
label demand makes it difficult for those involved in the packaging
industry to understand exactly which sectors and regions will be the
focus of future growth. This report clarifies and quantifies future

demand patterns and the types of innovations best placed to exploit
them, so packaging manufactures and suppliers can plan for the future
in confidence.
What is the current market landscape and what is changing?
Consumer demand for private label products varies greatly from a
large, stable market in Western Europe and Food to small, emerging
markets in Latin America and Health and Beauty.
What are the key drivers behind recent market changes?
Packaging suppliers need to react to the changing demands of
customers and retailers in order to plan for the future. It's not all low
cost, low quality products. Retailers are now positioning private label
products in direct competition with national brands and in some cases
as improvements over them without the additional costs.

What makes this report unique and essential to read?
This report provides a comprehensive analysis of the private label
landscape, including a mix of private label market data related to recent
and future packaging innovations, which are identified across 3 main
industries: Food, Health and Beauty and Beverages, along with results
of a survey of leading players in the packaging industry.
Key Features and Benefits
Detailed coverage of key packaging innovations across global private
label markets. Pack materials and components covered include rigid
plastics, flexible plastics, paper and board, rigid metal, glass, closures,
labels and adhesives.
Growth in private labels and growth in demand for private label
packaging are analyzed in the Food, Health and Beauty and Beverages
sectors.

Packaging innovations are related to four identified private label
strategies: Low cost value, Value for money duplicate products,
Differentiation, and Quality leadership.
Demand for private label packaging is forecast for 2007-2017 by
industry and region.
Key Market Issues
Private label strategies are increasingly varied in mature markets such
as the UK and the US. While there still remains a place for low cost,
basic quality goods such as Walmart's "Great Value" range, it is
becoming common to see private label ranges across a variety of price
points as retailers attempt to differentiate their brands from national
brands (such as Tesco's "Goodness" healthy food for kids range) as

well as compete directly with them (such as Mercadona's "Hacendado"
juices in Spain).
Innovation in packaging is key to updating the image of private label
products being followers rather than leaders. Private label is a great
vehicle for launching packaging innovations as decision making
processes are much shorter with retailers than with brand
manufacturers.
Although value ranges still exist, private label products have developed
quality ranges as they are able to work with local suppliers and can
monitor and guarantee provenance, this has been especially important
with recent food scares.
The core consumer sector, as far as private label is concerned,
remains Food, whilst Health and Beauty will be the rising star in terms
of future

market potential. There is limited growth potential for Beverages over
the next five years as far as private label is concerned, as brand
manufacturers have a far more entrenched position in many
mainstream soft drink and beer categories.
Key Highlights
In established markets retailers are drawing their private label products
together with pack designs and labeling as a single Private Label range
such as Tesco's "Essentials".
Perception of product quality for premium private label ranges is being
established by using quality pack formats and designer labeling rather
than white label, basic font products associated with value ranges,
such as "Presidents Choice" by Loblaws.

Canadean's April 2013 survey of key packaging industry experts
confirmed that the main influence on private label development came
from the hypermarkets and hard discounter store formats. However,
most experts agreed that private label products are no longer
perceived as cheap, no frills, low quality brands, but are now ranked on
a par with national brands.

Table of ContentsTable of Contents
1 Executive Summary
2 Key Drivers in the Global Private Label Market
2.1 Private Label Provides Benefits throughout the Supply Chain
2.1.1 Product Manufacturers
2.1.2 Packaging converters and co-packers
2.1.3 Retailers and distributors
2.1.4 Consumers
2.2 Private labels are increasingly important to retailers
2.3 The Growth of Modern Retail Formats is Boosting Growth in Emerging Markets
2.4 Private Label Strategies are Increasingly Varied
2.4.1 Private Labels Have Evolved into a Brand
2.4.2 Packaging Must Evolve Alongside Changes in Perceptions of Private Label Products
2.5 Packaging is Key to Improving the Quality Perception of Private Label
3 Overview of Private Label Markets and Regional Trends
3.1 Note on Measures and Units
3.2 Global Markets for Food, Health and Beauty and Beverages
3.3 Private Label Penetration by Industry
3.3.1 Food and Health and Beauty are the Key Private Label Opportunities
3.3.2 Meat is the Largest Private Label Food Sector
3.3.3 Skincare has the Highest Private Label Consumption in Health and Beauty
3.3.4 Packaged Water is the Largest Private Label Market in Beverages
3.4 Private Label Penetration by Industry and Geography
3.4.1 Latin America and Asia are the Fastest Growing Regions for Private Label Food
3.4.2 Private Label Health and Beauty Sales are Growing Rapidly in Latin America
3.4.3 Eastern Europe will Record the Fastest Private Label Growth in Beverages
3.5 Penetration by Country by Sector

3.5.1 The US has the largest Private Label Food Market in the World
3.5.2 Spain has the Highest Private Label Health and Beauty Market Share
3.5.3 Private Label Beverages are Increasing their Market Share in Spain
3.6 Main Channels for the Distribution of Private Label
3.6.1 Food and Health and Beauty
3.6.2 Beverages
4 Future Packaging Demand for Private Label Products
4.1 Note on Forecasting Private Label Packaging to 2017
4.2 Private Label Packaging Demand by Industry
4.2.1 Base Line Scenario
4.2.2 Scenario 1: All industries to achieve at least 2012 average private label penetration by 2017
4.2.3 Scenario 2: All industries to achieve at least the leading 2012 private label penetration by 2017
4.3 Private Label Packaging Demand by Region
4.3.1 Base Line Scenario
4.3.2 Scenario 3: All regions to achieve at least 2012 average private label penetration by 2017
4.3.3 Scenario 4: All regions to achieve at least the leading 2012 private label penetration by 2017
5 Targeting Private Label Strategies
5.1 There are 4 Core Strategy Elements to Private Label for Retailers
5.1.1 Low Cost Value Ranges
5.1.2 High Value for Money: imitation of national brands at a lower price
5.1.3 Differentiation: focusing on specific health benefits
5.1.4 Quality Leadership: extending quality beyond known brands
5.1.5 Brands need to respond to the advance of Private Labels
5.2 Private Label Packaging Innovation by Strategies
5.2.1 Value Range
5.2.2 High Value for Money

5.2.3 Differentiation
5.2.4 Quality Leadership
6 Packaging Survey
6.1 Overview
6.2 Retailer Influence over Private Label Packaging
6.3 Opinions about Private Label Packaging
7 Appendix
7.1 Country Coverage and Regional Groupings
7.2 Product Definitions
7.3 Packaging Definitions
7.3.1 Primary Packaging
7.3.2 Outer Packaging
7.3.3 Pack Closures
7.4 About Canadean
7.5 Disclaimer

For more informationFor more information
For more information please visit our website
https://www.reportscorner.com/reports/27349/Global-Private-Label-Trends-and-
Packaging-Innovation,-2013---A-review-of-the-current-trends,-drivers-and-
developments-in-private-label-and-their-impact-on-packaging-innovation-and-design/

Reports Corner
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Global private label trends and packaging innovation, 2013 a review of the current trends, drivers and developments in private label and their impact on packaging innovation and design - Reports Corner

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Global private label trends and packaging innovation, 2013 a review of the current trends, drivers and developments in private label and their impact on packaging innovation and design - Reports Corner