India holds immense opportunities for mobile accessory products due to enormous number of mobile device users and rapid growth in adoption of smartphones and tablets. Continual decline of prices of mobile devices is primarily aiding the growth in smartphone and tablet market penetration. Mobile accessories complement the mobile devices or enhance their usage and features. With the elevating popularity of smartphones and other mobile devices, there is significant demand for mobile accessories from consumers across India. https://www.reportscorner.com/reports/15950/Mobile-Accessories-Market-in-India-2013/

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Reports Corner
Mobile Accessories Market in India 2013

2. DescriptionDescription
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India holds immense opportunities for mobile accessory products
due to enormous number of mobile device users and rapid growth
in adoption of smartphones and tablets. Continual decline of
prices of mobile devices is primarily aiding the growth in
smartphone and tablet market penetration. Mobile accessories
complement the mobile devices or enhance their usage and
features. With the elevating popularity of smartphones and other
mobile devices, there is significant demand for mobile
accessories from consumers across India.

3. Brief SummaryBrief Summary
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India holds immense opportunities for mobile accessory products
due to enormous number of mobile device users and rapid growth
in adoption of smartphones and tablets. Continual decline of
prices of mobile devices is primarily aiding the growth in
smartphone and tablet market penetration. Mobile accessories
complement the mobile devices or enhance their usage and
features. With the elevating popularity of smartphones and other
mobile devices, there is significant demand for mobile
accessories from consumers across India.
Rise in disposable income has revolutionized consumers’ buying
and spending trend, especially in the urban areas. Mobile device
adoption amongst youth population in the country and their
spending pattern provide strong stimulus for growth in adoption.
Online retailing plays a big part in this growth as well. It offers the
convenience of cash-on-delivery payment option and lower price
offers for various products as compared to physical stores.

4. Brief SummaryBrief Summary
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Mobile accessory companies are provided with flexibility of
choosing the best suited sales and distribution channel, thanks to
abundant national distributors and plenty of regional and micro
distributors, and wholesalers across India. Companies can focus
on specific states or cities, or market their products to retail
stores across the country.
Smartphone and tablet adoption in rural areas is still low largely
due to budgetary constraint and low adaptability to complicated
devices. Approximately 70% of India’s population resides in rural
areas and majority of the wireless consumers there either use
basic mobile phones. Consumers in these parts do not indulge in
mobile accessories purchase much. In such situation, mobile
accessory companies are largely dependent on the urban and
suburban consumption.

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Both domestic and foreign mobile accessory companies face
tough competition from unbranded products, especially ones
imported from China. Due to large number mobile accessory
manufacturers in China, huge amount of Chinese products are
easily available in the grey markets and local stores. A significant
number of consumers find these easily available accessories
affordable and attractive.
The Government of India, however, has announced incentives and
has number of proposals to boost domestic manufacturing of IT
and telecom equipments including mobile accessories. In 2012,
the Union Cabinet approved INR 100 bn as financial support for
the development of electronic manufacturing clusters while
recently, additional INR 100 bn was approved to promote large
scale manufacturing in India.

6. Brief SummaryBrief Summary
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This presents the best time for mobile accessory companies to
establish manufacturing units in India.
Although unbranded grey market products are dominating at
present, with competitive pricing and availability, majority of the
market can potentially belong to branded mobile accessories.

7. Table of ContentsTable of Contents
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Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Aug
2012-Jan 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011-Feb 2012), Exchange Rate: Monthly (Sep 2012-Feb 2013)
Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-
11, 2011-12, 2012-13), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5: Mobile Accessories Overview, Major Mobile Accessories, Major Mobile Devices
Market Overview
Slide 6: Market Overview – Global
Slide 7-8: Market Overview – India
Slide 9: Mobile Accessories - Value Chain

8. Table of ContentsTable of Contents
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Slide 10: Government Policies
Drivers & Challenges
Slide 10: Drivers and Challenges Summary
Slide 12-16: Drivers
Slide 17: Challenges
Market Trends
Slide 18-23: Market Trends
Competitive Landscape
Slide 24: Porter’s Five Forces Analysis
Slide 25-29: Competitive Benchmarking
Slide 30: Major Public Companies – Summary
Slide 31-38: Major Public Companies

9. Table of ContentsTable of Contents
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Slide 39-92: Major Private Companies
Slide 93-117: Major Mobile Device Manufacturers in Mobile Accessory Segment
Slide 118-119: Major National Distributors in India
Consumer Insights
Slide 120-124: Survey on Mobile Accessories
Slide 125: Key Findings from the Study
Strategic Recommendation
Slide 126: Market Potential of Mobile Accessories (2013e–2015e)
Slide 127-130: Opportunities in Sales and Distribution Channel
Slide 131-132: Recommendations
Appendix
Slide 133: Appendix
Slide 134: Sources of Information

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https://www.reportscorner.com/reports/15950/Mobile-Accessories-Market-in-India-
2013/

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