1. Animal Feed Market – India
July 2014

2. 2
Executive Summary
Market
Drivers &
Challenges
Competitive
Landscape
Drivers
 Growth in Livestock Population
 Untapped Market Potential
 Increasing Domestic Consumption of Animal
Based Food Products
 Growth in User Industries
 Favorable Demographics
 Growing Income and Consumption
Trends
Challenges
 Rise in Ingredient Prices
 Lower Impact on Native Breeds
 Unpredictable Climatic Conditions
Key Players
Company A Company B Company C
Company D Company E Company F
 Animal feed industry is one of the growing sectors in India that has attracted a number of players
 Increasing livestock population and growth in user industries have also contributed to its rising popularity
 Exhibitions and Events
 Usage of Information Technology (IT)
 Feed Production from Unusual Sources
 Bypass Protein
 Strategic Activities
 Replacement of Molasses
ANIMAL FEED MARKET IN INDIA 2014.PPT
SAMPLE

3. 3
•Macro-Economic Indicators
•Introduction
•Market Overview
 Global
 India
•Value Chain
•Market Segmentation
•Consumer Preference
•Import & Export
•Drivers & Challenges
•Government Rules & Policies
•Trends
•Competitive Landscape
•Strategic Recommendations
•Appendix
ANIMAL FEED MARKET IN INDIA 2014.PPT

4. 4
SAMPLE
Global feed industry continues to expand in volume and
value in response to…
Global Animal Feed Market – Overview (3/6)
Regional Share of Feed Production – Pig (2013) Regional Share of Feed Production-Ruminant (2013)
Regional Share of Feed Production – Poultry (2013) Regional Share of Feed Production – Aqua (2013)
A%
F%E%
D%
C%
B%
x1
x6
x5
x4
x3
x2
F%
E%
D%
C%
B%
A%
x6
x5
x4
x3
x2
x1
E%
C%
B%
D%
A%
F%
x3
x4
x6
x5x2
x1
F%
E%C%
B%
D%
A%
x6x3
x5x2
x4x1
ANIMAL FEED MARKET IN INDIA 2014.PPT

5. 5
Commercial production and sale of manufactured feed
products takes place in more than 130 countries and…
Global Animal Feed Market – Overview (5/6)
Total Number of Feed Mills (2013) Total Tonnage (2013)
Average Tonnage per Region (2013)
f
x6
e
x5
d
x4
c
x3
b
x2
a
x1
f
y6
e
y5
d
y4
c
y3
b
y2
a
y1
z2
b
z3
a e f
z6
z5
d
z4
c
z1
ANIMAL FEED MARKET IN INDIA 2014.PPT

6. 6
…directly employs more than a quarter of a mn skilled
workers, technicians, managers and professionals
Global Animal Feed Market – Overview (6/6)
Country Pig Dairy beef calf lay broil turkey aqua pets horse
China x x x x x x x x x x
USA x x x x x x x x x x
Brazil x x x x x x x x x x
Mexico x x x x x x x x x x
Spain x x x x x x x x x x
India x x x x x x x x x x
Russia x x x x x x x x x x
Japan x x x x x x x x x x
Germany x x x x x x x x x x
France x x x x x x x x x x
Country Wise Feed Industry Value (mn Metric Tons – 2013)
ANIMAL FEED MARKET IN INDIA 2014.PPT
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7. 7
Indian Animal Feed Market – Overview (1/4)
Although the industry is at a nascent phase, it is expected to
witness…
• xxx
Market Size & Growth
2019e2018e2017e2016e2015e2014e
A%
2020e
mn tons
2013
ANIMAL FEED MARKET IN INDIA 2014.PPT
SAMPLE

8. 8
SAMPLE…robust growth in the coming years
Indian Animal Feed Market – Overview (2/4)
Animal Feed Production Break – Up (2013) Share in Global Animal Feed Production (2013)
Share in World Cattle Population (2013) Share in World Buffalo Population (2013)
x2
x1
x3
Ruminant
aqua
Poultry
b
a India
Others Countries
ye
y1 Other Countries
India
z2
z1
India
Other Countries
ANIMAL FEED MARKET IN INDIA 2014.PPT

9. 9
SAMPLEAnimal Feed Market Segmentation – Overview
Poultry feed accounts for the largest share of the animal
feed market
Animal Feed
Poultry Cattle Aqua Others
• xxx
Animal Feed Market Segmentation
(2013)
X%
Z%
Y%
Ruminant
Poultry
aqua
ANIMAL FEED MARKET IN INDIA 2014.PPT

10. 10
SAMPLE
Rapid growth of poultry industry will trigger the demand for
poultry feed
Indian Poultry Feed – Overview (2/3)
Organized – Unorganized Break – Up (2013) Employment in Indian Poultry Industry (2013)
Share of Poultry Feed in Cost of production (2013) Soya Production in India (2010 – 2013)
X%
Y%
Unorganized
Organized
B%
A% Others
Poultry Feed
M%
N%
Other Costs
Poultry Feed Cost
2011-122010-112009-10
mn tons
Z%
2012-13
ANIMAL FEED MARKET IN INDIA 2014.PPT

11. 11
SAMPLE
…implies huge scope of growth for the manufacturers
within this industry in the coming years
Indian Cattle Feed – Overview (2/2)
Organized – Unorganized Break – Up (2013) Share of Cattle in Livestock Population of India (2013)
Share Of Feed Components
Y%
X%
Unorganized
Organized
A%
B%
OthersCattle
z1%z4%
z3%
z2%
Cultivated Forages
Concentrates
Crop Residues
Grasses and Grazing
ANIMAL FEED MARKET IN INDIA 2014.PPT

12. 12
Poultry Feed – India (1/2)
Poultry Feed Preference
• xxx
• xxx
• xxx
• xxx
ANIMAL FEED MARKET IN INDIA 2014.PPT
SAMPLE

13. 13
SAMPLEPorter’s Five Forces Analysis
Competitive Rivalry
• xxx
Bargaining Power of Suppliers
• xxx
Bargaining Power of Buyers
• xxx
Threat of Substitutes
• xxx
Threat of New Entrants
• xxx
Impact
High
Impact
Low
Impact
Low
Impact
Low
Impact
Medium
*Note: BEP (Break-even point)
ANIMAL FEED MARKET IN INDIA 2014.PPT

14. 14
Public: Domestic Company – Company ABC (x/x)
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category Products/Services
Milk Products &
Nutrition
Confectionery
Beverages
Name Designation
SAMPLE
Head Office
Trichur
ANIMAL FEED MARKET IN INDIA 2014.PPT

15. 15
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• The company incurred a net profit of INR x mn in FY 2013, as compared to
net profit of INR y mn in FY 2012
• The company reported total income of INR a mn in FY 2013, registering an
increase of b% over FY 2012
• The company earned an operating margin of m% in FY 2013, a decrease of
n percentage points over FY 2012
• The company reported debt to equity ratio of c in FY 2013, a decrease of
d% over FY 2012
Key Financial Performance Indicators
Indicators Value (21/04/2014)
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Net Profit/LossTotal Income
00
INR mnINR mn
2013201220112010
Public: Domestic Company – Company ABC (x/x)
ANIMAL FEED MARKET IN INDIA 2014.PPT

16. 16
Public: Domestic Company – Company ABC (x/x)
Key Business Segments Key Geographic Segments
-50%
0%
50%
100%
150%
X%
2010
A%
Z%Y%
X%
2013
A%
Z%Y%
X%
2012
A%
Z%Y%
X%
2011
A%
Z%Y%
0%
50%
100%
2013
B%
A%
2012
B%
A%
2011
B%
A%
2010
B%
A%
IndiaOutside India
CorporateOil Cake Processing
DairyAnimal Feed
Business Highlights
Description News
Overview •xxx
ANIMAL FEED MARKET IN INDIA 2014.PPT
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17. 17
SAMPLE
Description News
Manufacturing Units • xxx
Expansion • xxx
Future Plans • xxx
Awards & Recognition • xxx
Public: Domestic Company – Company ABC (x/x)
Business Highlights
ANIMAL FEED MARKET IN INDIA 2014.PPT

18. 18
Public: Domestic Company – Company ABC (x/x)
• xxx • xxx
• xxx• xxx
TO
WS
SAMPLE
ANIMAL FEED MARKET IN INDIA 2014.PPT

19. 19
Private: Domestic Company – Company ABC (x/x)
Key People
Products and Services
Company Information Offices and Centres – India
Name Designation
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Category Products/Services
Cattle Feed
Poultry Feed
Others
Head Office
Erode
ANIMAL FEED MARKET IN INDIA 2014.PPT
SAMPLE

20. 20
Private: Domestic Company – Company ABC (x/x)
Ownership Structure
Name No. of Shares held
A
B
C
D
E
F
G
Ownership structure corresponds to Date of AGM: 30/09/2013
Shareholders of the Company as on 20/09/2013
X%
xxx
ANIMAL FEED MARKET IN INDIA 2014.PPT
SAMPLE

21. 21
SAMPLEFinancial Snapshot Key Ratios
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of
Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Private: Domestic Company – Company ABC (x/x)
Improved Decline
Financial Summary
• The company incurred a net loss of INR x mn in FY 2013, as
compared to net loss of INR y mn in FY 2012
• The company reported total income of INR a mn in FY 2013,
registering an increase of b% over FY 2012
• The company earned an operating margin of c% in FY 2013, an
increase of d percentage points over FY 2012
• The company reported debt to equity ratio of m in FY 2013, an
increase of n% over FY 2012
Net Profit/LossTotal Income
0
0
2011 2012 2013
INR mnINR mn
2010
ANIMAL FEED MARKET IN INDIA 2014.PPT

22. 22
Business Highlights
Description News
Overview • xxx
Manufacturing Facility • xxx
Production Capacity • xxx
Network • xxx
Private: Domestic Company – Company ABC (x/x)
ANIMAL FEED MARKET IN INDIA 2014.PPT
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23. 23
Private: Domestic Company – Company ABC (x/x)
• xxx • xxx
• xxx• xxx
TO
WS
ANIMAL FEED MARKET IN INDIA 2014.PPT
SAMPLE

24. 24
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