The total market for baby care products in India is estimated at INR 15 bn in 2008. It is expected to witness a CAGR of 17% and reach INR 28 bn by 2012. Market comprises of four segments Baby Food, Skin Care, Toiletries and Diapers, and Hair Care. Baby care market in India is overwhelmingly dominated by the unorganized sector. The report provides a snapshot of the market including all its segments Baby Food, Skin Care, Toiletries, and Diapers, and Hair Care. It provides a quick overview of the market with estimated market size, growth rate and revenue split between organized and unorganized market. An analysis of drivers reveals that increase in disposable income, birth rate, increasing working women population and introduction of innovative products is driving growth in this sector. The key challenges identified include competition from cheaper substitutes, cultural aspects, and regulations on infant food promotion. Future trends identified include introduction of organic baby food, introduction of premium range of baby care products and expansion of market in rural areas. The competitive landscape identifies major players in this segment. The report also provides details of the key developments in this sector.

1. Baby Care Market - India July 2009

4. Baby food is the largest segment Segment Size (20--) PC Gaming INR XX mn Baby Food Toiletries & Diapers INR ZZ mn Skin Care INR YY mn Hair Care INR AA mn Source: High Medium Low Penetration Products Baby Snacks Baby cereals Baby Milk Diapers Wipes Baby Wash (liquid) Lotions Creams Powder Massage Oil Soap Shampoos Hair Oil

7. Drivers & Challenges Increasing Working Women Population Introduction of Innovative Products Drivers Increase in Disposable Income Birth Rate Availability of cheaper substitutes Challenges Cultural aspects Regulations on Infant Food Promotion

8. Trends ` Trends Expansion of market in rural areas Introduction of premium range of baby care products Introduction of Organic Baby Products

11. Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. The Baby Care report is a part of Research on India’s Consumer Goods Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. Natasha Mehta, CFA Phone: +65 8448 0449 E-Mail: [email_address] Gagan Uppal Phone: +91 98364 71499 E-Mail: [email_address] Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on