For the complete report , visit us at : https://www.researchonindia.com/crm-market-in-india-2013.html https://www.researchonindia.com/crm-market-in-india-2013.html he new report, ‘CRM Market in India’, states that over the years CRM has evolved from point solution to 360 degree enterprise-wide initiative in India. As of now, CRM implementation in India is mainly focused on marketing & campaign management. CRM market is witnessing a steady growth with an increasing trend of expenditure on CRM across the world. In India, on-premise solutions have higher traction than cloud solutions unlike developed nations such as United States and United Kingdom.

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FOR IMMEDIATE RELEASE
Improved standard of Operations and Customer Relationship fueling Indian CRM market growth
Netscribes, Inc. launches a report on the CRM Market in India 2013 covering a market with strong growth
potential. It is a part of Netscribes’ IT & ITeS Series.
Mumbai, India – May 23, 2013 – Global market intelligence firm, Netscribes, Inc. has released its latest
report on the ‘CRM Market in India 2013’. The CRM market is witnessing a steady growth with an
increasing trend of expenditure on customer relationship management (CRM) across the world. In India,
on‐premise solutions have higher traction than cloud solutions unlike developed nations such as the
United States and the United Kingdom.
The new report, ‘CRM Market in India’, states that over the years, customer relationship management in
India has evolved from a point solution to a 360 degree enterprise‐wide initiative. As of now, CRM
technology implementation in India is mainly focused on marketing and campaign management.
In terms of process and function, CRM can be broadly categorized in four segments ‐ Operation CRM,
Analytical CRM, Sales Intelligence CRM, and Collaborative CRM. The CRM modules cater to three
essential areas of customer relationship, leading to customer retention and acquisition. CRM is easy to
implement, integrate and use and it offers remote access, multi‐channel interaction, analytical operation,
and campaign management tools in a customized interface as required by the client.
Large presence of SMBs in India has proven to be highly beneficial for CRM vendors. CRM adoption by
SMBs is facilitated by both private players and government activities, while the barriers to adoption are
mostly internal.
CRM adoption is driven by enhancement of customer care operations and achievement of global
standards. Further cost reduction capability of CRM and availability of technologically sound personnel
are also catalyzing CRM adoption. However, high cost associated with CRM solutions and low awareness
about its technological advantages hinders its implementation.
Transparency is at the forefront of the changing CRM landscape. India is becoming a promising market
for mobile CRM owing to skyrocketing adoption trend in mobile devices. Social CRM offers open‐ended
interaction amongst employees and numerous consumers in the social networks. Cloud computing is
catching up with on‐premise ICT solutions, especially software‐as‐a‐service (SaaS). Despite a rise in
implementation of CRM in the Indian industries, there exists further scope for growth.
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E‐Mail:info@netscribes.com
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