Market Research India - Gaming Industry in India 2009

Gaming Industry ‐
Gaming Industry India
July 2009

Executive Summary

 Indian gaming industry is valued at INR 4 bn in 2008 and is expected to reach INR 14 bn by 2012
Market  Outsourced services constitute 80% of the market
 The market comprises of four segments ‐ Mobile , Online , Console and PC
 Mobile gaming is the largest segment with 63% share in 2008
Drivers: Challenges:
– Increase in disposable income – Broadband Quality
Drivers & – Favorable Demographics – High Piracy
– Cost competitiveness – Manpower Management
Challenges
– Increasing PC penetration – High Duty rates in Consoles
– Proliferation of Internet – Handset compatibility
– Increasing Mobile Penetration and growth in – Revenue sharing issues in mobile gaming
MVAS market
MVAS market
 Creation of gaming zones/ Organized Cyber Café chains
Trends  Rise in Popularity of Massively Multiplayer Online Game (MMOGs)
 Localization of games/content
 New payment mechanisms
New payment mechanisms
 Major clients for Indian gaming firms include game publishers, console makers , telecom
operators and gaming portals
Competition  Online segment includes online gaming portals, Zapak.com is leading player in this segment
CConsole segment comprises of gaming console makers like Sony , Microsoft & game publishers
l t i f i l k lik S Mi ft & bli h
 PC gaming segment comprises of game publishers like Icreon, Paradox Studios & Trine Games

GAMING INDUSTRY – INDIA.PPT 2

•Market Overview
Market Overview
•Drivers & Challenges
•Trends
•Competition
•PE Investments
•Key Developments


India has emerged as an ideal destination for game development

Gaming Market Overview Market Size and Growth
•Gaming Industry is at a nascent stage in India
but has a great potential to grow INR bn
•India has emerged as a key destination for 15 +37% 14.00

game development 10
•Increased penetration of mobile phones and 5 4.00
personal computers has helped in rapid
personal computers has helped in rapid
growth of Indian gaming industry 0
2008 2012

Revenues split Segments and Share
Original Content Development 2008 2012
9% 7%
20% 11%
10%
11%
18%
63%
71%
80% Mobile Gaming
Console Gaming
Outsourced Services
Online Gaming
PC gaming


Low cost of services has made India a preferred destination for
outsourcing

Pre Production Production Testing Post Production

• Involves • Games features and • Includes testing, • Includes distribution
conceptualization or content created and porting and and marketing
purchase of IP rights put together localization of activities
from the owner • Usually the longest content
phase in a project

• Key services currently outsourced in gaming include production and testing activities
•GGames in India can be developed at about one third of the cost of development in West
i I di b d l d t b t thi d f th t fd l ti W t
• Number of Indian companies have moved up the value chain and started performing the role of publishers by
developing their own games
• Many Indian companies are making games in house for local market
• Several companies like Indiagames, Paradox Studios, Fantasy Labs and Ittina Solutions have already started making  local content
p g , , y y g
for mobiles, PCs and consoles
Outsourced to India
Note : Testing involves 3 phases ‐
• Alpha Testing: starts when all game features have been implemented but the game still  contains major bugs like crash bugs and the game play still needs tweaking
• Beta Testing: It is features complete with no major or crash bugs ,it is usually restricted to minor tweaking of the game
Beta Testing: It  is features complete with no major or crash bugs ,it  is usually restricted to minor tweaking of the game
• Gold Testing :During the Gold phase of development any changes are forbidden except bug fixes requested by the publisher


Key Segments

Segment Description Size (2008)

INR
Mobile
Mobile
Games are played on handheld devices like mobiles/ PDAs
/ 2500
Gaming
mn

An online game is a game played over some forms of computer network
An online game is a game played over some forms of computer network INR 400
INR 400
Online Gaming
usually the Internet mn

Console Console games are played using a specialized electronic device that connects INR 700
Gaming to a standard television set or composite video monitor mn

PC INR 400
INR 400
These games are played games on the PC mn
Gaming

Mobile Gaming is the largest segment


Free game downloads dominates mobile gaming Mobile
Gaming

Overview Market Size and Growth
•India constitutes only 5 % of the global mobile INR bn
gaming industry 10.0
10 +41%
•Mobile gaming market expanded with the 8
penetration of GPRS enabled mobile phones 6
and reduction in GPRS access charge 4
2.5
•Leading game developers in mobile gaming
•Leading game developers in mobile gaming 2
segment include Paradox Studios, Indiagames 0
Ltd. and Mobile2Win 2008 2012

Frequency of playing games (urban users) Break‐up of free vs paid downloads

Almost daily
29% Paid downloads
37%
44% 1 to 3 times in a month

63%
Free downloads
27%
At least once a week


Cyber cafés have played a vital role in driving the online gaming
market Online
Gaming

Online Gaming Overview Market Size and Growth
•Online gaming  includes games played using   INR mn
PC and internet connectivity 2,000
1,600
•The games are  played either online or 1,500
+41%
downloaded and played offline
1,000
•Online games tend to be simple, often based
500 400
on puzzles, board games and quizzes
on puzzles board games and quizzes
•With increase in broadband penetration online 0
gaming is poised for significant growth 2008 2012

Revenue models in online gaming Revenue break‐up
•Advertising Advertising
 Includes Advergames in game placements and on‐
10.2%
site advertising
•Subscriptions
 Monthly subscriptions for games like Sify’s A3   Subscriptions 31.4% 58.4%
and IndiaGames ‐ Games on Demand
•Organized Cyber Cafe
 Revenue accruing from organized cyber cafes and
Organized Cyber cafe
Organized Cyber cafe
Game parlors


Console gaming is an urban phenomenon in India Console
Gaming

Console gaming overview Market Size and Growth
•Three major players manufacturing consoles INR mn
are Sony , Microsoft and Nintendo
are Sony Microsoft and Nintendo 2,000
+21% 1,500
•Very few companies have developed games 1,500

for this segment 1,000
700
•Indian companies are cautious in addressing
Indian companies are cautious in addressing 500

this market, as they are trying to establish 0
2008 2012
themselves in the computer and mobile games
market Console Hardware Sales in India
• In India ,console gaming has been more of an 500,000
420,000
urban phenomenon 400,000
•Steep prices of new games, around INR 2500, 300,000
makes them expensive for end users with low 200,000
125,000
100,000
purchasing power 100,000 35,000
0
Sony PS
Sony PS Sony PS2
Sony PS2 Xbox
Xbox Sony PS3
Sony PS3


PC gaming market growing with the penetration of PC and
increase in PC literates PC
Gaming

PC gaming overview Market Size and Growth
•The growth in this market is being propelled INR mn
y g p p
by the growth in the personal computer 1,000
+22%
22% 900
market 800

•Indian players have a low presence in 600
400
computer games development market 400
200
•PCs being far more multifunctional and easily
0
upgradeable than consoles attract a wider 2008 2012
user base than consoles.
PC literates India
•The number of PC game titles available in India
•The number of PC game titles available in India
mn
far outnumbers those of console games 59
60 53
•Increase in number of gaming cafes has 50
42
further led to increase in popularity of PC 40
31
games 30
20 16
10
0
2002 2003 2004 2005 2006


•Market Overview
Market Overview
•Trends
•Competition
•PE Investments
•Key Developments


Challenges

Drivers
Di Broadband Quality
Broadband Quality

Increase in Disposable Income High Piracy

Favorable Demographics Manpower Management

Cost Competitiveness High Duty Rates in Consoles Gaming
Devices and Titles

Increasing PC Penetration Handset Compatibility and Revenue
Sharing issues in Mobile Gaming

Proliferation of Internet

Increasing Mobile Penetration and
Growth in MVAS Market


Increase in disposable incomes has empowered Indians to spend
on recreational activities including gaming
Increase in disposable income Impact
• Rising disposable income in urban India, with the growth in Indian economy, has favorably
influenced gaming growth
• Entertainment features as one of the predominant spending area amongst the Indian
consumers
• Gaming is making its presence felt in the Indian landscape as the new genre of entertainment

Rise in income levels Annual spending on recreation
A l di ti

INR bn
1.0% 1.4%
4.8% 2.3% 6.7% 2.6% 300 Urban 276
19.3%
19 3% >1000k
1000k
20.8%
20 8% Rural
R l
500-1000k
200
26.1% 28.2% 300-500k 231
119
150 - 300k
100
44.5% 40.3%
40 3% 75-150k 50 88
<75k 32 45
18 31
0
2006 2008 2005 2015 2025

Note: Spending on recreation includes spending on consumer electronics such as TVs, sporting goods, electrical devices and on entertainment services


Favourable demographics and cost competitiveness has helped
in growth of gaming industry
Favorable Demographics Impact
• India is one of the youngest nations in the world
 Two‐third of India is under 35 years of age and the median age is about 24 years
 Urban India accounts for nearly 30% of this young population
• This is a key factor for this industry, as youngsters are exposed to technology and newer
lifestyles, including gaming Median Age
Years
60
41
40 30 35
24
20
0
India China US Japan
Cost competitiveness
Cost competitiveness Impact
• India offers over 50% cost savings in game development
• Game developer salaries in India are about a third of what they are in the US
Mobile Game Porting Cost
INR
10,000
6,000
5,000 2,500
0
India US


Increasing PC and internet penetration is driving the gaming
market
Increase in PC Penetration Impact
• The increase in personal computer penetration even among the non metro pockets has led to
significant increase in the Indian gaming population
Desktop and Notebook sales
mn units
+26%
10 7.34
5.05 6.34
5 3.12 3.81
2.34
0
2003 2004 2005 2006 2007 2008
Proliferation of Internet Impact
• India has one of the fastest growing internet base, likely to reach 72 mn in 2011
India has one of the fastest growing internet base, likely to reach 72 mn in 2011
• Increase in penetration of internet in the less affluent classes of the society and smaller towns
has led to growth of online gaming industry
Growing Internet Users Urban vs. Rural Split
Rural
100 +24% 72 7%
61
51
50 33 42
20 23
93%
0
Urban
2005 2006 2007 2008 2009e 2010e 2011e


Increasing penetration of mobile phones and growth in MVAS
driving the mobile gaming segment
Increasing Mobile Penetration and growth in MVAS market Impact
• In terms of mobile subscriptions, India is the world’s second largest wireless market
 There are over 65 million GPRS handsets with over 9 million active GPRS users
• Increased penetration of mobile phones is likely to help mobile gaming
• Mobile value added services (MVAS) market is growing with the demand for entertainment
services, including games, dominating the market

Growth in Mobile Subscribers MVAS Market Size
mn INR bn
SMS VAS
800 200 Non-SMS VAS
159
600 150 +39% 128
500
46%
400 100 90 48%
287 62
165 43 49%
200 99 50 53% 54%
34 52 52% 52%
48% 47% 51%
0 0
2004 2005 2006 2007 2008 2010 2007 2008 2009(e) 2010(e) 2011(e)


Slow broadband speed despite customers willing to spend more
is an impediment to the growth of this industry
Broadband Quality Impact
• About 77% of the internet connections in India are dial‐up based and merely 23% internet users
have broadband connection
• Indian definition classifies broadband as any Internet connection that moves data at more than
256 kbps (kilobits per second) compared to 2 mbps (megabits per second) in many countries
• The speed of internet in India is not enough to download movies, games etc

Broadband Subscribers Comparison (mn) Monthly cost of 2 Mbps connection (INR)

US 60.3 India 3,300
China 56.3 Netherlands 1,710
Japan 26.5 Norway 1,710
France 15.3
UK 1,325
UK 14.0
Sweden 1,217
Italy 9.3
8.0 Germany 1,140
Canada
Spain 7.2 US 1,000
India 2.5 Korea 750


High piracy rates and manpower related issues hampering the
industry growth
High Piracy Impact
• Pirated versions of popular games are available at cheap rates in the local market
• Software Piracy rate in India is 69%
PS2 price comparison Original vs Pirated CD prices PS2
-98%
-50%
INR
INR 2,400
2 400
40,000
40 000
24,000
2,000
20,000 12,000
1,000 50
0 0
Original Prices Grey Market Original Prices Pirated
Manpower Management
M M t Impact
I t
• Domestic firms moving up the value chain coupled with increase in outsourcing work from
international companies is expected to increase the demand for gaming professionals
• High attrition rates in the industry, as high as 22‐25 %, is a major challenge for gaming developers
Demand for Gaming Professionals

20,000 +128%
13,000
10,000
,
2,500
0
2008 2010


High duty on console devices, handset compatibility and revenue
sharing issues are barriers to the growth of gaming industry
High Duty rates in Console Gaming Devices and Titles Impact
• High duty on consoles have lead to low console gaming penetration
• Console gaming devices attract 34.5 % duty. The total tax goes up to 51.31% after adding 12.5%
Value added tax (VAT)
• Console gaming titles attract customs duty of over 32 % and additional taxes like VAT, Octrio
and Central Sales Tax increase the prices of gaming titles

Handset compatibility and revenue sharing issues in mobile gaming
• Designing a game, compatible with a wide array of mobile devices varying from extremely low‐
end devices to the latest model, is a challenging task
• Due to the direct billing relationship with the end user, operators in India typically get 60‐70%
of the revenues for VAS while content creators get merely 15‐20%


•Market Overview
Market Overview
•Trends
•Competition
•PE Investments
•Key Developments


Creation of Gaming Zones/
New Payment Mechanism
Organized Cyber Cafe chains

Trends

Rise in Popularity of Massively
Localization of Content
Multiplayer Online Game
(MMOGs)


Creation of gaming zones  and increase in demand for MMOGs
have helped gaming industry
Creation of Gaming Zones/ Organized Cyber Cafe chains
• Many gaming companies  are opening their own gaming zones while others are tying up with
existing cafe and helping them upgrade to gaming zones by providing marketing support
Emergence of
Emergence of
• Advanced Micro Devices (AMD) has established certified gaming cafe’s in cities such as Mumbai, gaming café
Chennai, Pune and Nagpur. It currently has set up 17 such cafes culture in India
Growth in Zapak Gameplexes

60 51
+240%
40
20 15

0
2008 2009

Rise in Popularity of Massively Multiplayer Online Game (MMOGs)
• MMOGs applications are likely to drive growth in gaming industry in future
MMOGs  applications are likely to drive growth in gaming industry in future
 MMOGs are capable of supporting hundreds or thousands of players simultaneously and is played over the Indian gaming
internet companies
 MMOGs host a large number of players in a single gaming virtual world. They enable players to compete entering MMOG
with and against each other on a grand scale space


Localization of game content and new payment mechanisms are
emerging trends in this sector
Localization of Content
• Indian game developers are focusing  on customizing content for the Indian market
• Several gaming companies have developed Games based on Bollywood movie themes Games based on
Games based on
• Movies like Rang De Basanti,  Sarkar, Home Delivery are among the 60‐odd movies that have local content in
been converted into mobile games demand

New Payment Mechanisms
y
• Low penetration of credit cards & debit cards has made gaming companies look for new
payment platforms Players are
• School and college students are the core gaming segment in India, which typically does not have enabling
access to bank cards
access to bank cards payment
payment
• An alternative payment mechanism in the form of pre‐paid gaming cards has emerged through new
• With pre‐paid gaming cards, it is easier for the student population to use pocket money towards platforms
gaming without the need for a credit card and online purchases
• These cards enable both subscription for the gaming service and purchase of in‐game add‐ons
These cards enable both subscription for the gaming service and purchase of in game add ons


•Market Overview
Market Overview
•Segments
•Trends
•Competition
•PE Investments
•Key Developments


Large number of gaming software developers have emerged in
India
Competition Overview
• Zapak.com is estimated to have 70‐75 % share in the Indian online gaming market
• In the mobile gaming space
 Amongst service providers Airtel leads with 41% share in downloads
 Amongst Portals Indiagames.com lead with 23% share
• Sony Playstation leads with 60% share amongst all console hardware
• Global gaming companies like Gameloft and Jamdat have set up offshore centers in India for game development, while
Electronic Arts is scouting around for a JV
El i A i i df JV
• Profit Margins in gaming industry
 Online games: 25‐ 40%
 Gaming Software Titles (PC and Console): 25%
 Console Hardware: 10 15%
Console Hardware: 10‐15%
 Mobile Games: 4‐5%

Major Players
Mobile Gaming
Mobile Gaming Online Gaming
Online Gaming Console Gaming
Console Gaming PC Gaming
PC Gaming
• Nazara Tech • Zapak.com • GamesShastra • FX labs
• Paradox Studios • Indiagames • Trine Games • GamesShastra
• Mauj Telecom • Hungama • Dhruva Interactive • Dhruva Interactive


Major players (1/5)

Company Location Description/Work portfolio
Carbonon Tech • Chennai • Sony certified PS2 game developer
• Develops game for PC, Online, Console platforms
• Develops games using C++ game development engines like Torque
game engine, Torque game builder and also do Flash Virtual worlds
ColorChips • Hyderabad • Its clients include Reliance Communications
p j g
• Tie‐up with  Hanrej Software Solutions for games content
development
• Its clients includes Airtel and Reliance Communications
ChaYoWo • Kochi with an office in • Game development outsourcing ,company focused solely on providing
New York
e o Ga e e e op e t, Ga e t &
Game Development, Game Art & Animation, and Game Testing
at o , a d Ga e est g
Solutions
• Develops game for iPhone, PC, Mac, Online, Mobile Platforms
• Planning  to start its own  gaming  training  academy in India
Dhruva
Dh • Bangalore • Develops game for multiple platforms
Develops game for multiple platforms
Interactive • Has worked with game  publishers such as Sandlot Games, Iplay (part
of Oberon Media), Microsoft Casual Games, Big Fish Games
• Has won Four FICCI BAF Awards  Awards

Note: This list is not exhaustive


Major players (2/5)


DQ • Hyderabad • Game development for Next Generation Console ,PC, mobile and
Entertainment online game s
Financial Performance:
• Reported turnover of INR 1157 mn and profit before tax  of INR 139
mn

Ebosys • Ahmedabad • Specializes in Mobile application development
Technologies • Develops games for PC, online and Mobile Platforms
• Develops games in the technologies like Java,  Flash ,J2EE ,VC++ & C++

FX labs • Hyderabad • Develops games for PC, mobile, console, MMOG, and handheld
• It has a tie‐up wit AMD to develop games on Bollywood themes
• First Indian company to release a game named  Ghajini worldwide
•WWas awarded Golden Cursor Award for best PC game Ghajini in 2009
d d G ld C A d f b PC Gh ji i i 2009
• The upcoming title s include Netherworld Beyond Time for release in
the US region, a game based on Archie Comics, a game based on
Bollywood property Dhoom and a game called Bollywood Badass



Major players (3/5)

• Hyderabad, Los • Provides services in Game Development , Platform Porting, testing
Angeles and Princeton and game artwork
GamesShastra
• Works on PC and Console platforms
• Has developed games like Rangy Lil , Family Feud III, Paper Chase,
Secrets of Great Art etc.
• Games under development include Indian Village, Cricket and
Tumblebugs 2
• GameShastra has won Red Herring 100 Global Award in 2007

Hidden Brains • Headquartered in San • Provides development services for platforms such as the online, PC,
Jose with a office in mobile phones, PDA’s etc
Ahmedabad • Provides graphic design, character development, programming,
mathematics, level design, and quality assurance/ game testing
services

Kreeda • Mumbai • Provides Game design, development and localization services across
all platforms
• Signed licensing deal in 2008 with NDTV Imagine for its show Nachle
Ve with Saroj Khan, for its online dancing game Dance Mela



Major players (4/5)


Next Wave • Chennai • Has expertise in developing online games, multiplayer games, mobile
Multimedia games and educational games
• Has so far developed 500 online & mobile games

Nazara • Mumbai • Develops games only for mobiles
• Has developed games on sports and Bollywood themes

Paradox Studios • Mumbai • Develops games for Mobiles it has exited PC gave development in
2006
• Its Clients include Reliance Communication
p , , y , Q
• Its partners include Intel, Sun, Sony Ericsson, LG and Qualcomm.
• Award‐winning games include :
 Final Front, that won the M1 Nokia IMS Challenge
 Bomberbabe, PC game that won Special Jury Award at FICCI Frames 2005

Smackall Games • Chennai • Provides services in Mobile game development, Mobile application
development, M‐Commerce Solutions, Testing and Porting Mobile
games and Wap Portals
• Has developed multiplayer games for mobiles
• It li t i l d I di
Its clients includes Indiagames.com



Major players (5/5)


Softex Digital • Tiruvanthapuram • Softex Digital works in domain of mobile games and applications
• Is working as Advanced Development Partner with Siemens Mobile in
the development of applications and games that are embedded in the
latest range of Siemens phones
• It has become a member of Forum Nokia PRO in 2005, a program that
provides advanced technical, business development and marketing
support to selected mobile software companies
support to selected mobile software companies

Trine Games • Mumbai, New Delhi • Game development and publishing division of Trine Entertainment Ltd
and Beijing • It is a registered game developer and publisher for Sony PS2 and PS3,
Nintendo Wii and DS and iPhone
Nintendo Wii and DS and iPhone
• Its game pipeline includes Strrets of Mumbai fop PC and PS3 console
and Wings of Control for PC and Wii



Leading Gaming Portals (1/4)

Portal Business Overview

Games2win • It is based in Mumbai
• Playing games on the site is free
• Site earns a revenue when gamers want an upgrade and from advertisements
• Its content is 90% Indian, 10% foreign
GameZIndia • It is a gaming Portal of ChaYoWo Games
• It offers to Indian gamers apart from free online games, a range of casual and mobile
ff di f f li f l d bil
games from around the world
• The site features continuous tournaments and prizes would be awarded to participants
who win games
• It will soon feature a Gift Shop where gamers can redeem their points for gifts
It will soon feature a Gift Shop where gamers can redeem their points for gifts

• It is based in Mumbai
• It is an Online and Mobile Gaming Portal
Gaming Hungama
Gaming Hungama p g p g
• The Site features a redemption centre where gamers can redeem their points for gifts
• The site has a passbook feature which enables gamers to track their scores and
redemptions
• Portal allows gamers to interact via a Chat Window




Portal Description

Indiagames • Has offices in Mumbai, London, Los Angeles & Beijing
g gp
• Online and Mobile gaming portal
• It has franchise network of gaming café’s across where gamers can also play games
• The company has direct partnerships with about 80 mobile operators globally
• It has collaborated with Swedish firm Terraplay to supply server solutions for its connected
p y g
and multiplayer games
Indiatimes Mobile • Portal of Indiatimes.com part of Times Internet Ltd.
• Mobile Gaming Portal
• Games can be downloaded using WAP and downloading is charged
• It also offers other mobile content such as ringtones pictures etc
It also offers other mobile content such as ringtones, pictures etc
JumpGames • It is owned by Reliance Big Entertainment and operates from Mumbai and Pune
• Gaming Portal for Mobile and Online games
• Award‐winning games include Final Front‐ a 10‐player strategy war game, The Lost Astra,
Hanuman Returns, and Tiger of Mysore
• It has signed up Bollywood actress Bipasha Basu in a two year deal to create mobile games
based on her
• Jump Games has tied up with Virgin comics and is planning to develop the Ramayana game




Portal Description

LevelUp India • Level Up India is headquartered in Mumbai and has presence in Delhi, Pune, Bangalore and
Chennai
• Online gaming Portal
• Level Up introduced Ragnarok Online, India´s a very popular localized MMOG
• Level Up Games have tied up with cyber café network of  Sify Iways / Game Dromes &
Reliance Web Worlds across India for distribution
Mobizill • Mobile gaming portal owned by 7 seas technologies
• Website offers free downloads
• Also offers other mobile content such as  ring tones, wallpapers, videos, themes and
software.
Mauj Telecom • It is a Mobile gaming  portal based in Mumbai and owned by People Group
• It provides other mobile content ringtones, graphics, themes etc
• The portal also offers mobile marketing solutions
Online RealGames • It is an online gaming portal based in Hyderabad and owned by 7 seas technologies
• Portal features a prizes and gifts to gamers
• Portal offers chat facility to gamers
• Games can be played for free




Portal Description

Rediff Mobile • It is mobile gaming portal is a part of rediff.com
• Headquartered in Mumbai with offices in New Delhi and New York
•DDownloading games is charged
l di i h d
• Portal also offers other mobile VAS content
Financial Performance:
• Reported total revenues of INR 1221mn in FY09 and net loss of INR 540 mn
Sify’s Antzill • It is Sify’s online gaming Portal
• It offers its users a rewards program that provides gamers an opportunity to redeem points
for attractive prizes
Financial Performance
• Reported a total income of INR 5002 mn and a net loss of INR 216 mn
Zapak • It is an online and mobile gaming portal of Reliance Big Entertainment
• Games can be played for free. It also offers rewards to gamers
p p g g ,
• Zapak has tied up with three leading TV shows including Dus Ka Dum, Battle Station and
Arsalaan to build games around it
• It is planning an R&D centre in Pune
• Zapak plans to invest over INR 4800 mn in 5 years
• Zapak Gameplex, has over 75,000 unique registered gamers



•Market Overview
Market Overview
•Segments
•Trends
•Competition
•PE Investments
•Key Developments


PE Investments

Date Company Investor Amount (INR mn) Description
26‐Dec‐2007 Nazara Sequoia Capital 336 • It is second round of funding
Technologies
10‐Nov 2007 ChaYoWo Maxa Group N.A. • It is seed funding
Games
13‐ Jun‐2007 Kreeda Games IDG Ventures and Less than INR 480 mn • It is series A funding
SoftBank China &
India Holdings
3‐Apr‐2007 Games2Win Clearstone Venture 240 • It is first round of venture capital
Partners and SVB financing
Financial Group


•Market Overview
Market Overview
•Segments
•Trends
•Competition
•PE Investments
•Key Developments


Key Developments

Date Development
3‐Jul‐2009 News site NDTV has launched a games portal NDTVgames.Zapak.com, which is powered by Reliance
ADA Group gaming company Zapak.com.
7 –May‐2009
7 M 2009 Advanced Micro Devices (AMD) is setting up certified gaming cafe’s across the country. The initiative,
which was started in November, 2008, currently has set up 17 such cafes in cities such as Mumbai,
Chennai, Pune and Nagpur and is targeting to increase the number to 50 cafes over the next six
months. These cafe’s will sport superior technology and hardware including ATI’s high‐speed gaming
processors, graphics and sound processors and chipsets
processors, graphics and sound processors and chipsets
29‐ Apr‐2009 AMD has signed an agreement with FXLabs of Hyderabad to deploy its workstation graphics
technology , FXLabs intends to use the new technology, ATI FirePro, to develop local games with higher
quality
24‐Apr‐2009 Indiagames Ltd has tied up with EA, Disney and THQ to distribute their games in India
Indiagames Ltd has tied up with EA Disney and THQ to distribute their games in India
19‐Apr‐2009 Sony Computer Entertainment has announced the launch of the first console game developed in India
titled ‘Hanuman: Boy Warrier’ for the Indian gaming market
21‐Jan‐2009 Zapak.com in collaboration with Vijay Mallya’s ‘Force India’ Formula One team launched a game
launched Force India Zapak Speed Challenge game allows the players to compete with each other
launched 'Force India Zapak Speed Challenge’ , game allows the players to compete with each other
on Formula One cars and tracks
30‐Oct‐2008 Bharat Sanchar Nigam Ltd (BSNL), Bangalore Telecom District, is offering gaming services to its
broadband subscribers. BSNL is offering the gaming services under two monthly plan options namely
240 premium games for INR 200 per month and 110 games for INR 100 per month


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Market Research India - Gaming Industry in India 2009

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