For the complete report, get in touch with us at: info@netscribes.com The Micro Irrigation System (MIS) market in India is valued at INR 17 bn in 2009 and is expected to grow rapidly in the future. The depleting water level and water scarcity has created a demand for water efficient irrigation systems, commonly called Micro Irrigation System, which is expected to drive the market. Domestic and foreign participation has been continuously increasing as they compete for a sizeable share of un-irrigated land in India with high profit opportunities. The report begins with an introduction to the market stating different types of irrigation systems, potential for micro irrigation system and other irrigation system. This is followed by an overview of the industry indicating market size and potential from un-irrigated land in India. An analysis of the drivers explains growth factors such as scarcity of water, increasing demand of crop, greater emphasis on horticulture crop and MIS requires less fertilizer. The key challenge identified is high initial cost of micro irrigation System. The report provides an overview of the major Government initiatives such as Accelerated Irrigation Benefit Program (AIBP) and Bharat Nirman Plan. The report also discusses the steps taken by some states towards developing the micro irrigation system, including the government subsidies (Central and State), ultimate irrigation potential created and achieved, and investment approved for irrigation system. Competition section provides brief profiles of major domestic and foreign players in the market. The section contains a snapshot of their corporation, financial performance, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

1. Micro Irrigation System - India
April 2010

2. Executive Summary
Micro irrigation system in India is pegged at INR XY bn in 20__
Annual growth rate of agricultural land use under MIS is about A%
Market
Only EF mha of total MIS land has been use so far and targeted to achieve BC mn ha till 20__
LE
Drivers: Challenges:
– Scarcity of Water – High initial cost of MIS system
Drivers &
Challenges
MP
– Increasing demand of crop
– Greater emphasis on horticulture crop
A
– MIS requires less fertilizer
Government
S
Accelerated Irrigation Benefit Program
– Started in 19__-__ and again modified in 20__-__
– GH% of subsidies is given by Government (shared by central and state government ) and rest will be
arranged by farmers, either from their own resource or from banks soft loan
Initiative Bharat Nirman Plan
– Started to fill the gap of potential created and utilized for a period of 20__ to 20__
– Targeted to achieve IJ mha of land by the end of 20__
Jain Irrigation is the market leader with KL% share in drip and MN% in sprinklers irrigation
Nagarjuna was first to introduce water soluble fertilizers in 19__
Competition Domestic Players Foreign Players
•Company 1 •Company 3
•Company 2 •Company 4
MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 2

3. •Introduction
•Market Definition and Overview
•Drivers and Challenges
•Government Initiatives
•State-wise Micro Irrigation Development
•Competition
MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 3

4. Introduction – Irrigation System in India
Total Cultivated Land in India AB mha
Total Irrigated Land in India CD mha
Irrigation Project in India
Major Irrigation Project: Medium Irrigation Project: Minor Irrigation Project:
Cultivable Command area of Cultivable Command area Cultivable Command Area of
more than EF ha between GH ha– IJ ha less than KL ha
Combined Ultimate Irrigation Ultimate Irrigation Potential -
Potential - MN mha OP mha
SAMPLE Surface Water
Irrigation
Micro Irrigation
(Ground Water)
Ultimate Irrigation Ultimate Irrigation
Focus area of the report Potential - QR mha Potential - ST mha
MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 4

5. Demand for Micro Irrigation System is expected to grow
rapidly due to huge opportunity from un-irrigated areas
Overview Water Requirement
• Increasing demand of water in agricultural sector is
shifting toward MIS from traditional irrigation system Requirement 1
• Global penetration level of MIS is AB% while in India Requirement 2
LE
it’s only CD% Km3
A B C
• Micro Irrigation Industry in India is pegged at INR EF 100%
bn in 20__
MP
• Annual growth rate of agricultural land area using
MIS is about GH%
50% A1 B1 C1
SA
• IJ mha of total micro irrigated land has been achieved
so far and targeted to achieve KL mha by the end of
MNth XY year plan
0% A2
2010
B2
2025
C2
2050
Saving from MIS MIS in India and State Wise
INR bn Boost in
600 D Agricultural Sprinkle (H%) Drip (J%)
E GDP by INR
400 XYZ bn Sate 1
200 F Sate 2 L%
M%
G Sate 3 K%
0 N%
Sate 4
Saving 1 Saving 2 Saving 3 Saving 4
Other O%
MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 5

6. Drivers and Challenges
Drivers
Challenges
Scarcity of Water
High initial cost of MIS system
Increasing demand of crop
Greater emphasis on horticulture crop
MIS requires less fertilizer
MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 6

7. MIS development in Sate A
LE
• MIS program is implement by means of special purpose vehicle as Sate MIS Project
• Sate will borrow INR AB bn from the country A on five-year basis at B% interest for
funding the MIS
MP
• It will Irrigate C mha of land in the state in the next E years
mn per ha
A
• Government extended F % (Jan __) subsidy on Drip Irrigation amounting to INR GH
S
• Efficiency of groundwater based Irrigation will be improved by applying Micro
Irrigation (sprinkler or drip) throughout the state by 20__
Major and Medium Irrigation (mha) Subsidies (as on Mar 09)
Ultimate Irrigation Potential (XI Plan) J Central N% Drip Irrigation Q%
State P% Sprinkle Irrigation R%
Achieved Irrigation Potential (X Plan) K
Ceiling on Subsidy INR S/ Farmer
Minor Irrigation (mha) Approved Investment Outlay (07-08) INR bn
Ultimate Irrigation Potential L Major and Medium Irrigation T
Achieved Irrigation Potential M Minor Irrigation X
MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 7

8. Major Domestic Players (1/3)
Company Snapshot: XYZ Industries Ltd
Corporate Information Financial Performance
Revenue
INR bn
Headquarter Sate A Profit
20 G H 1.0
15 F
D 0.5
Establishment 19__ 10 E
0.0
5
• Mr B - Chairman
Key people 0 -0.5
• Mr C - Executive Director
2005 2006 2007 2008 2009
Business Highlights Product Details
LE
• Provides planning and design facilities for Drip, Mini & • Drip Irrigation
Micro Sprinklers, Foggers, Misters, Fertigation • Drip Irrigation 1
equipments
MP
• Introduced various grades of Water Soluble Fertilizers
• Drip Irrigation 2
• Drip Irrigation 3
A
• Company also provide comprehensive Agronomic • Sprinkle Irrigation
S
Guidance and Knowledge Transfer Programs on
Irrigation, Fertigation and all parts of cultivation
• Sprinkle Irrigation 1
• Sprinkle Irrigation 2
• Sprinkle Irrigation 3
• Sprinkle Irrigation 4
MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 8

9. Thank you for the attention
The Micro Irrigation Systems in India report is a special feature from Research on India.
For more detailed information or customized research requirements please contact:
Gagan Uppal Gaurav Kumar
Phone: +91 22 4098 7530 Phone: +91 33 4064 6214
E-Mail: gagan.uppal@netscribes.com E-Mail: gaurav.kumar@netscribes.com
Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick
insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &
business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true
value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth
objectives.
Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India,
Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the
sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction.
MICRO IRRIGATION SYSTEM IN INDIA 2010.PPT 9