For the complete report, get in touch with us at : info@netscribes.com IPTV market in India was valued at INR 80 mn in 2010 and is estimated to grow strongly. In 2010, IPTV accounted for 0.5% of the total pay TV subscriber base, indicating huge scope for expansion. High demand for interactive and customized digital TV services will provide strong growth avenues to the IPTV market. Increasing role of the government to increase broadband penetration in India and reducing costs of IPTV services will also drive the market. The report begins with an introduction to IPTV and its various applications. It also includes IPTV architecture which comprises mainly of various IPTV components likes content aggregator, managed IP network, broadband access network, and in-home network. The IPTV value chain is also provided, showing the various activities handled by the equipment and technology providers, network and service providers, and customer. This is followed by the market overview section which begins with an insight into the global IPTV market, its size and growth, and total number of IPTV subscribers. It moves on to the Indian IPTV market, its size and growth, total number of subscribers and average revenue per user (ARPU) of IPTV. Interactive applications will play an important role in the future adoption of IPTV and higher demand for them will drive this market in India. Technological innovation and distinct applications offered by IPTV services will drive this market in the future and help it invade into the cable and DTH space. An analysis of the market characteristics explains the factors for growth of the industry and its key challenges including robust television industry, broadband penetration, cost structure, physical infrastructure and competitive environment. Strong opportunity exists in the market as cost of IPTV services is reducing. This coupled with the fact that the television industry is growing and the trend towards interactive and customized services, will lead to a developing market. However, India lacks the physical infrastructure for IPTV systems, not providing the necessary accessibility to consumers. Stiff competition from existing players like digital cable and DTH also creates a major hurdle for this market.

1. Water and Wastewater Treatment – China 2011
September 2011

2. Executive Summary
 China is currently facing severe water pollution and water shortage problems which provides
ample scope of work in the industry
Market  Presence of underdeveloped wastewater treatment infrastructure
 Number of wastewater plants vary across provinces and municipalities
Drivers:
LE
 Wastewater treatment market was estimated to be approximately USD a bn in 20‐‐
Challenges:
Drivers &
MP
‐Accelerating Urbanization
‐Increasing Industrialization
‐Entry barriers
‐Rapidly increasing sludge
A
Challenges ‐Need for Technological Upgrading
‐Water pricing mechanism
S
‐High Level of output from industries like
textile and pulp and paper
‐Low coverage rate of treated water supply
‐Increasing electricity consumption
in wastewater treatment plants
Government  Government Organization regulating China’s Water Sector
Bodies &  Four Tiers of Standards Imposed by the Wastewater Treatment Industry
Initiatives  11th Five‐Year Plan of China (20‐‐‐20‐‐)
 12th Five ‐Year Plan of China (20‐‐‐20‐‐)
 Inspite of the strong presence of the domestic players in the market, foreign players too have
gained noteworthy market shares as providers of technology, equipment and service
Competition
 Areas that require advanced technologies or deep experience and expertise provides greatest
opportunities for foreign players in the market
WATER AND WASTEWATER TREATMENT IN CHINA 2011.PPT 2

3. •Water Situation & Consumption
•Water Pollution in China
• Current Situation
• Opportunities & Solutions
•Wastewater Treatment‐Market Overview
•Wastewater Treatment Technologies
• Stages & Types
• Market Potential
•Wastewater Treatment‐Operating Modes
•Drivers & Challenges
•Government Bodies and Initiatives
•Competition
•Key Takeaways
WATER AND WASTEWATER TREATMENT IN CHINA 2011.PPT 3

4. China faces an imbalance between the supply and demand
of water…
Water Demand Growth in Total Water Consumption
• Demand for water is expected to grow steadily from
20‐‐ to 20‐‐due to population growth, economic bn tonnes +h%
growth, urbanization and industrialization,
residential and industrial water consumption
600
LE b c d e f g
P
• Earlier, fresh water was highly utilized in agricultural 400
sector
M
• The scenario changed in the recent past 200
A
• Residential and industrial water utilization has
S
experienced fast and steady growth, with a CAGR of 0
approx. p% and q%,respectively, from 20‐‐ to 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Water Consumption Province wise (20‐‐) Growth in Per Capita Usage
Province 1 Province 2 Province 3 tonnes
Province 4 Province 5 Others +o%
500 j k l m n
i
9% 400
9% 300
5% 8%
63% 200
5%
100
0
20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐
Source:
WATER AND WASTEWATER TREATMENT IN CHINA 2011.PPT 4

5. Chinese wastewater treatment market offers strong growth
potential in the coming years
Wastewater Treatment – Overview Growth of Wastewater Treatment Market*
• Water treatment industry is highly fragmented USD bn
• Direct affiliation with the local government is by the 15
primary water treatment plant is prevalent in many +y% 11.6
10.2
cities 10 8.9
7.8
6.9
6.0
LE
 Therefore, even the major applicant in the water treatment 4.9
5 3.3 4.0
industry have single digit shares of the national market
industry because traditionally, the Chinese
MP
• State‐owned entities are leading the wastewater
government considered the industry to be a sensitive
0
20‐‐ 20‐‐ 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e 20‐‐e
A
Countries ranked by number of water projects in
sector
S
China, 1998–2008
• However, with the end of restriction on ownership of Total Treatment Plants Water Utilities
water treatment plants , in 20‐‐, foreign and private Country 1 a b c
participation has increased considerably
Country 2 d e f
 First and second‐tier cities are witnessing increasing
number of public‐private partnerships for wastewater Country 3 g h i
treatment facilities
Country 4 j k l
• Largest foreign sponsors were Veolia with n projects, Country 5 m n o
Suez with x and Golden State Environment with v
Country 6 p q r
between 19‐‐ and 20‐‐
Source:
WATER AND WASTEWATER TREATMENT IN CHINA 2011.PPT 5

6. Drivers & Challenges – Summary
Challenges
Drivers Entry Barriers
Accelerating Urbanization Rapidly Increasing Sludge
Increasing Industrialization Water Pricing Mechanism
Need for Technological Upgrading Increasing Electricity Consumption in
Wastewater Treatment Plants
Growing Textile and Paper Industry
Low Coverage Rate of China’s Treated
Water Supply
WATER AND WASTEWATER TREATMENT IN CHINA 2011.PPT 6

7. Domestic Competition – Summary (1/2)
Revenue and Profit for Top Domestic Companies of 2010
0 50 100 150 200 250 300 350 400 450 500 550 600
USD mn
E
Company 1
L
196
591
P
495
Company 2
241
S AM Company 3
Company 4
81
185
268
461
223
Company 5
102
147
Company 6
52
Revenue
44 Profit
Company 7
15
Source: Capital IQ; Company Website Note: Industry may have other key players as well in the market
FOOD RETAIL MARKET IN INDIA 2010.PPT 7

8. Domestic Competition – Summary
Net Income
220
200 Size of the Bubble represents Market 13.56
Capitalization in USD mn
180
LE
160
P
140
23.55
M
120
A
100
80
60
40
3.14
S
6.65 2.55
6.63
20
2.87
0
‐20 Revenue
0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 400 420 440 460 480 500 520 540 560 580 600 620 640
Company 1 Company 2 Company 3
Company 4 Company 5
Company 6 Company 7
Source:
WATER AND WASTEWATER TREATMENT IN CHINA 2011.PPT 8

9. Major Domestic Players in the Market (1/7)
Company Snapshot: Company 1 (1/2)
Corporate Information Financial Performance
Headquarters City 1 Revenue Revenue Profit
USD mn Profit / Loss USD mn
Founded NA 460.6
500 200
386.3
400 150
Products Product 1 300 254.1
193.1 100
200
LE
Key People Person 1 – Chairman 100 50
P
0 0
20‐‐ 20‐‐ 20‐‐ 20‐‐
Business Highlights
• Company 1 is a subsidiary of Company 3
S AM
• Company 1’s activities comprise investing, operating, and managing infrastructure focused on urban water supply and
sewage disposal
• Water projects that the company has controlled or held are capable to treat approximately x mn tons of water,
serving a fixed urban population of approximately 14 mn
• Company 1 was jointly set up by Company 1 and Company 3 in 20‐‐, has a registered capital of USD b mn, in which the
capital contribution of Company 4 and Company 5 was USD c mn (c%) and USD d mn(e%) respectively
 Company 5 is operating a total treatment capacity of t mn cubic meters per day and capacity of projects under construction is u mn
cubic meters per day, covering population of z mn
Source:
WATER AND WASTEWATER TREATMENT IN CHINA 2011.PPT 9

10. Thank you for the attention
Water and Wastewater Treatment ‐ China report is a part of Netscribes’ Cleantech Industry
Series.
For more detailed information or customized research requirements please contact:
Jitendra Punjabi Gagan Uppal
Phone: +91 33 4064 6215 Phone: +91 22 4098 7530
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WATER AND WASTEWATER TREATMENT IN CHINA 2011.PPT 10