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Q&A Google Consumer Surveys
- 1. Thank you for registering for our webinar “What’s Next for Google Consumer Surveys” and for
the thoughtful questions. We’ve done our best to compile common questions and provide
responses below. For very specific questions or those meriting further discussion, please
contact us at GCSprojects@google.com and we will respond to you directly. Thanks!
TARGETING:
Q: In which countries do you currently have sample?
A: US, UK and Canada. We will be adding additional countries in the coming months. Follow our
Google+ page for announcements about international availability.
Q: What are the demographic and geographic facets available for targeting?
A: Gender, age (1824, 2534, 3544, 4554, 55+), and geographic location (US Region or State,
CA Region or Province, UK Country or Region). We offer zip/postal prefix targeting for custom
surveys only.
Q: Can results be parsed by demographic?
A: Yes, demographic/geographic crosstabs are included automatically with every survey.
Q: How do I guarantee I reach the correct demographic?
A: For mobile surveys, we will use selfreported demographics for targeting. For surveys
completed via our online publisher network, we leverage inferred demographics (based on the
DoubleClick cookie) and geographic information (based on IP lookup). These are
crossreferenced with census data. To learn more about our inferred data check out this report
compiled by the Pew Research Center.
SCREENING & INCIDENCE:
Q: How many screening questions can you ask to target a custom audience?
A: Currently, you can ask one screening question. We plan to add more later.
Q: Is there an additional cost for adding a screening question? Is there a minimum
incidence rate?
A: There is no fee for adding a screening question to your survey. Standard pricing applies with
or without a screening question, provided the incidence of the screening question is above 20%.
Researchers with surveys with an incidence below 20% should contact our Sales team
(GCSprojects@google.com) to learn more about custom projects.