Driving Growth In Emerging Markets - Neha Naik, .IN.NET

1. Driving Growth in Emerging Markets
Neha Naik
Sr. Strategic Partner Manager, Radix
Slide 1

2. Domains Landscape in India
Slide 2

3. Domains Landscape in India
• India Ranks 3rd in the no. of internet users after China, US
• Just 11% Internet penetration
• Projected Domains Landscape in the next 3 years
Internet Users in
India
Domains registered
in India
330
million
125
million
2012
Slide 3
$94
million
10
million
$32
million
3.2
million
2016
Revenue generated
from Domains
2012
2016
2012
2016

4. 65%
check availabilities fail
Slide 4
=
65%
of the time
your customers do NOT
get what they want!

5. 49%
tried 2 or more names
before settling on a
domain
49%
Were not satisfied
with their domain
name
Source:Slide 5 & Wakefield research
Sedo
32%
had to rename a
product due to
unavailability
of names
45%
Were more likely to
find a $100 bill on the
road than a perfectly
good domain name!

6. India’s New Domain
Taking India into the new domain era
Slide 6

7. What is .IN.NET?
 AVAILABLE:
Brand new namespace, short, generic names available
 AFFORDABLE:
Priced competitively to suit the Indian Market
 UNRESTRICTED:
Open to everyone + instant registration process
 RECOGNIZED:
Both locally & globally due to the combination of .IN & .NET
Slide 7

8. Similar Extensions
Slide 8

9. Slide 9

10. Slide 10

11. Slide 11

12. Slide 12

13. Slide 13

14. Sample names registered
Actual Registrations
rajapapers1984.in
vedantapolymerspvtltd.in
Hotelvikrantresidency.in
tech-solutionsgroup.in
Better Names
rajapapers.in.net
vedanta.in.net
vikrantresidency.in.net
techsoltuions.in.net
surekhaonlineservices.in
surekha.in.net
hr-software-solution.com
hrsolution.in.net
sggrouponline.com
way2myshopping.com
Slide 14
sggroup.in.net
myshopping.in.net

15. Where are we today?
Slide 15

16. .IN.NET Today
• 1st August, 2013 - TLD opened with General Availability
• No. of Registrars - 50 from across the globe
Slide 16

17. What do we have planned
next?
Slide 17

18. Slide 18

19. CARnival Rules
• Offer .IN.NET to your customers & resellers
• The Reseller with the highest no. of .IN.NET registrations in
comparison to his .IN registrations is the winner!
Contest Period – 17th October, 2013 to 20th January, 2014
Base Period – 1st July, 2013 to 30th September, 2013
Slide 19

20. CARnival Rules
• Add at least 50 .IN.NET names in the contest period
• If your base period registrations are lesser than 75 then a
base of 150 would apply
• Only net new registrations will be considered
Slide 20

21. What next?
1. Connect with your Registrar today!
2. Sign up to start offering .IN.NET
3. Promote Promote Promote!
4. Drive home a Car in 2014!
Slide 21

22. ResellerClub Integration
Option 1:
SuperSite 2
Option 2:
API
Slide 22

23. ResellerClub Integration
• Activate .IN.NET to get more visibility & conversions
in 3 simple steps
Step 1: Sign-up!
Step 2: Set your TLD preference
Step 3: Activate your promo engine
Slide 23

24. Step 1 – Sign Up
Slide 24

25. Step 2 – Set your TLD preference
Slide 25

26. Step 3 – Activate your Promo Engine
Slide 26

27. You’re all Ready!
Slide 27

28. Ideas on promoting .IN.NET
• To NEW Customers
✓Focus more on point of sale
✓Add .IN.NET to your promo engine
✓Send out mailers announcing the promo
✓Upsell .IN.NET when a customer ends up looking at a
longer domain name
Slide 28

29. Ideas on promoting .IN.NET
• To EXISTING Customers
✓Send customized mailers to existing .IN whose domains are
available in .IN.NET
✓Send customized mailers to customers who have names in
both .IN and .IN.NET
✓Promote .IN.NET to customers who have really long names
in .IN , .NET or .COM
Slide 29

30. How can we help?
Mailer content
Collaboration with ResellerClub to pull all the data
you need
Run check-availabilities in .IN.NET to let you know
what is available
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31. Slide 31

32. About Us
• Radix - Largest new gTLD applicant from Asia with 29 applications
• Dedicated to becoming the Registry Operator for a variety of rich
and memorable top-level extensions in the new internet era
• Applied for all of the top 7 most valuable new gTLDs (Source: Sedo)
• 3 un-contested applications - .HOST, .SPACE & .PRESS
• Creating a stir in the market with re-purposed extensions - .PW
OUR PARTNERS
Slide 32

33. Thank You!
Neha Naik
Sr. Manager, Strategic Partnerships
Radix Registry| www.radixregistry.com
Email: neha@radixregistry.com
Slide 33

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