The public blames all main political parties for the fall in living standards in recent years, though Labour slightly more so. While Conservative supporters tend to blame Labour, Labour supporters are more evenly split. Although economic recovery is occurring, it has not yet translated to improvements in personal finances. There is increasing optimism that living standards will benefit from growth by the next election in 2015. Most expect that an economic recovery would raise living standards for people like themselves. The Conservatives have a slight lead over other parties as being most trusted to improve living standards. However, on specific living standards issues like wages, costs of living, housing, and childcare, Labour outperforms the Conservatives except on tax cuts. In most cases, the public feels no
2. People blame all of the main parties for the fall in living
standards over recent years but Labour slightly more
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3. Conservative supporters are much more likely to blame
Labour while Labour supporters are more evenly split
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4. Economic recovery is not yet feeding through to
people’s personal finances
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5. But increasing optimism over whether Britons expect
to be better off by time of the next election in 2015
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6. Majority expect that if economy recovers it will benefit
people like them in terms of higher living standards
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7. Conservatives very slightly ahead as party most trusted
to have ideas and competence on living standards
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8. We also asked the public which party is most likely to
make difference to specific aspects of living standards
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In each of these areas - by 2015, which government, if any, would be
most likely to:
- Help raise the pay of low-wage workers without damaging the
overall economy
- Make it easier for more people to move into employment
- Put downward pressure on the cost of living so that household bills
are as low as possible
- Ensure that the wages of the majority of those in work rise in line
with overall growth in the economy
- Ensure that the right level of welfare benefits goes to people who
genuinely need help
- Increase the amount of affordable housing in Britain
- Deliver a system of affordable and high-quality childcare that
supports working parents
- Ease the pressure on households by reducing taxes
9. The Conservatives lag Labour on all measures except
cutting taxes
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10. But in most cases more people feel it will make no
difference which party is in power
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11. Strongest sentiment is that Conservatives (& other
parties) lack good ideas on aspects of living standards
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Note Conservatives + Coalition =25%Almost one in three people (30 per cent) feel Labour is mostly to blameWho do you believe is mainly to blame for the fall in living standards experienced in this country over the last few years? Mostly Labour 30All the main parties 19Mostly the Conservatives 16Mostly the Coalition 9Mostly the Liberal Democrats 1None of them - external factors 16Not sure 8
Who do you believe is mainly to blame for the fall in living standards experienced in this country over the last few years? Con LabMostly Labour 0.66 0.03All the main parties 0.07 0.21Mostly the Conservatives 0.03 0.35None of them - external factors 0.14 0.17Mostly the Coalition 0.02 0.20Mostly the Liberal Democrats 0.00 0.01
In two years' time, in 2015, do you expect to be better off in 2015 than you are now? now six months earlier Better off 0.25 0.19About the same 0.40 0.28Worse off 0.26 0.46
In two years' time, in 2015, do you expect to be better off in 2015 than you are now? now six months earlier Better off 0.25 0.19About the same 0.40 0.28Worse off 0.26 0.46
Taking everything into account, which of these statements comes closer to your view?Feb 20130.50 Looking to the next election and in 2015 and beyond, it should be possible for a government with the right policies to ensure that overall growth in the economy results in steadily rising family living standards.0.35 These days it is very hard for government to secure higher family living standards. Looking to the next election in 2015 and beyond, the most that we can expect of government is to secure a stable economic and business environment, with sound public finances, low inflation and some overall growth in the economy.0.16 Don't knowNow0.41 ‘Looking to the next election in 2015 and beyond it should be possible for a government with the right policies to ensure that overall growth in the economy results in steadily rising family living standards’0.41 ‘These days it is very hard for government to secure higher living standards. Looking to the next election in 2015 and beyond, the most we can expect of government is to secure a stable economic and business environment, with sound public finances, low inflation and some overall economic growth’0.18 Don't know
Taking everything into account, which of these statements comes closer to your view?Feb 20130.50 Looking to the next election and in 2015 and beyond, it should be possible for a government with the right policies to ensure that overall growth in the economy results in steadily rising family living standards.0.35 These days it is very hard for government to secure higher family living standards. Looking to the next election in 2015 and beyond, the most that we can expect of government is to secure a stable economic and business environment, with sound public finances, low inflation and some overall growth in the economy.0.16 Don't knowNow0.41 ‘Looking to the next election in 2015 and beyond it should be possible for a government with the right policies to ensure that overall growth in the economy results in steadily rising family living standards’0.41 ‘These days it is very hard for government to secure higher living standards. Looking to the next election in 2015 and beyond, the most we can expect of government is to secure a stable economic and business environment, with sound public finances, low inflation and some overall economic growth’0.18 Don't know
Almost three out of ten people (29 per cent) think a Labour government would be best able to raise the wages of the low-paid without harming the economy (compared to 12 per cent for the Conservatives, 6 per cent for either a Conservative-Liberal Democrat or Labour-Lib Dem coalition). However just as many, 29 per cent, think it will make no difference which party is in powerOne in four (26 per cent) think a Labour government would best ensure that most people’s wages rise in line with overall economic growth (compared to 15 per cent for the Conservatives, and 5 per cent for either form of coalition). However even more people, 29 per cent, think it will make no difference who is in powerOne in four (24 per cent) think a Labour government would be best at increasing the amount of affordable housing in Britain (compared to 13 per cent for the Conservatives, 7 per cent for a Labour-Lib Dem coalition and 6 per cent for a Conservative-Lib Dem coalition). Even more people, 29 per cent, think it will make no difference who is in powerThe measure where the Conservatives lead Labour is on easing the pressure on households by reducing taxes. Here 22 per cent say a Conservative majority is most likely to achieve this (compared to 18 per cent who say Labour, 6 per cent a Conservative-Liberal Democrat Coalition and 4 per cent a Labour-Liberal Democrat coalition). Again, the largest proportion - 29 per cent - say it will make no difference which party governs
Taking everything into account, which of these statements comes closer to your view?Feb 20130.50 Looking to the next election and in 2015 and beyond, it should be possible for a government with the right policies to ensure that overall growth in the economy results in steadily rising family living standards.0.35 These days it is very hard for government to secure higher family living standards. Looking to the next election in 2015 and beyond, the most that we can expect of government is to secure a stable economic and business environment, with sound public finances, low inflation and some overall growth in the economy.0.16 Don't knowNow0.41 ‘Looking to the next election in 2015 and beyond it should be possible for a government with the right policies to ensure that overall growth in the economy results in steadily rising family living standards’0.41 ‘These days it is very hard for government to secure higher living standards. Looking to the next election in 2015 and beyond, the most we can expect of government is to secure a stable economic and business environment, with sound public finances, low inflation and some overall economic growth’0.18 Don't know
Labour does less well on ideas to reduce household bills and to deliver good, affordable childcare. Only a handful of people (5 per cent and 4 per cent respectively) name these as areas where Labour has good ideas. And 4 in 10 people (39 per cent) say the party has no good ideas on any of the eight measures – though this is slightly lower than both Conservatives (43 per cent) and Liberal Democrats (47 per cent)