1. SXSW FUTURE15 - CONVERGENCE
WHAT A DIFFERENCE A YEAR MAKES!
Dan Shust - Resource Interactive’s RI:Lab
Twitter: @getshust Hash: #SXCONV
hashtag #SXCONV Image: flickr / r.f.m II
© Copyright 2011 Resource Interactive

2. About our FUTURE15 session
• Focus on Convergence
• 10 Speakers 11:00 am - 1:30 pm
• 12 minutes each + 3 minute break = Future15
• Topics include: 3 screens & the cloud, transmedia
storytelling, the backchannel, NFC/RFID and we will even
talk about a mobile assassination game.
• Hashtag: #SXCONV Twitter: @getshust
• It will be fun. Let’s get started.
hashtag #SXCONV © Copyright 2011 Resource Interactive

3. What a difference a year makes!
So...let’s look at nine cool things that started
happening in 2O1O to drive Convergence
forward and help blur the lines even further.
hashtag #SXCONV © Copyright 2011 Resource Interactive

4. Last year...
CONVERGENCE / THING O1
Social becomes the thread.
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5. THING O1 / Social becomes the thread.
Mobile Microsoft Xbox
Nintendo DSi
Visio IPTV
Jonas Brothers
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6. This year...
CONVERGENCE / THING O1
The “Like” Button & Social Plugins.
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7. THING O1 / The “Like” Button
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8. Last year...
CONVERGENCE / THING O2
Location matters.
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9. THING O2 / Location matters.
Mastercard
Gowalla
Foursquare
Sit or Squat
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10. This year...
CONVERGENCE / THING O2
Passive Checkins.
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11. THING O2 / Passive Checkins
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12. Last year...
CONVERGENCE / THING O3
Entertain me now.
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13. THING O3 / Entertain me now.
Onlive
NPR
Slingplayer
Indiana Jones
Sirius
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14. This year...
CONVERGENCE / THING O3
Netflix Everywhere.
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15. THING O3 / Netflix Everywhere
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16. Last year...
CONVERGENCE / THING O4
Birth of the frontchannel.
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17. THING O4 / Birth of the frontchannel.
Vizio Internet Enabled TV
Video Link: http://www.youtube.com/watch?v=X4juwUcbzVc
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18. This year...
CONVERGENCE / THING O4
AppTV.
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19. THING O4 / AppTV
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20. Last year...
CONVERGENCE / THING O5
Commerce atomizes.
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21. THING O5 / Commerce atomizes.
1-800-Flowers
The Limited
Hitman DVD
Barnes & Noble
Polo Rugby
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22. This year...
CONVERGENCE / THING O5
Distributed Commerce Platforms.
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23. THING O5 / Distributed Commerce Platforms
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24. Last year...
CONVERGENCE / THING O6
Life is a game.
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25. THING O6 / Life is a game.
MyTown
CauseWorld
Facebook Friends
Gowalla Pins
YouTube
Foursquare Mayorship
Nike+
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26. This year...
CONVERGENCE / THING O6
Vail EpicMix.
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27. THING O6 / Vail EpicMix
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28. Last year...
CONVERGENCE / THING O7
Recognition Technologies
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29. THING O7 / Interactive products.
Google Goggles/Shopping
Red Laser
Blick Magazine
Golf Digest
The Weather Channel
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30. This year...
CONVERGENCE / THING O7
Into_Now
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31. THING O7 / Into_Now
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32. Last year...
CONVERGENCE / THING O8
Your reality will be augmented.
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33. THING O8 / Your reality will be augmented.
Lego
Yelp!
Tobi Fashionista
Microsoft Project Natal
Samsung
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34. This year...
CONVERGENCE / THING O8
Word Lens.
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35. THING O8 / Word Lens
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36. Last year...
CONVERGENCE / THING O9
Digital is the new paper.
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37. THING O9 / Digital is the new paper.
Apple iPad
Sports Illustrated Tablet Concept
Sports Illustrated
Google Tablet Concept
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38. This year...
CONVERGENCE / THING O9
Uhh...the iPad.
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39. THING O9 / Uhh...the iPad
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40. What a difference a year makes!
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41. What a difference a year makes!
So...are we there yet?
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42. What a difference a year makes!
So...are we there yet?
Have we Converged?
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43. What a difference a year makes!
So...are we there yet?
Have we Converged?
Do we need to use the word
“Convergence” anymore?
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44. Also on Slideshare...
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45. Thanks / About
Dan Shust - As a leader in Resource Interactive’s research and development lab, Dan is responsible for finding,
understanding and applying emerging media for clients in the digital space. His deep knowledge and enthusiasm
for evolving trends like the real-time web, distributed ecommerce and hyperconnectivity through mobile and
augmented reality—to name a few—helps Resource Interactive’s clients create well-balanced innovative
experiences. His unique blend of creative, business and technical experience makes him a favorite among clients
where he speaks in real terms about how emerging technology will affect their brands. He is regularly called into
projects to drive big ideas for clients such as Victoria’s Secret, VS PINK, Sherwin-Williams, Apple, and a wide array of
Procter & Gamble brands, among others. Dan is frequent contributor to the Advertising Age’s Digital Next Blog,
and has been featured in other media outlets such as USA Today, Business Week, Internet Retailer and the E-
Commerce Times. Additionally, Dan is a highly sought-after speaker, having taken the podium at events for SXSW,
National Retail Federation, Online Market World, Internet Retailer, and several Fortune 500 brands.
The RI:Lab - The RI:Lab is the innovation nerve center of Resource. Part think tank, part product development arm,
it’s a nucleus of multidisciplinary resources and services designed to help clients ideate and fast-track the
development of extraordinary multichannel consumer experiences.
Resource Interactive - Resource Interactive is one of the nation’s top-rated agencies with offices in Columbus,
Cincinnati, and Palo Alto and more than 300 associates. Founded and headquartered in Columbus, Ohio, our
Midwestern work ethic keeps us grounded without limiting our global reach. Now in our 29th year, Resource leads
Fortune 500 companies around the world through an ever-evolving internet economy. We bring research-driven
insights to our work, creating bold opportunities for consumer engagement and competitive advantage.
www.resource.com
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